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Therapy Life Center's Marketing Strategy

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A stakeholder is someone who has an invested interest in the business and during the development of Therapy Life Centre’s marketing strategy it is important that the stakeholders are engaged. Stakeholders can be both internal and external to the business, for example an external stakeholder could be someone whose products Therapy Life Centre displays and sells in the centre, and an internal stakeholder can be someone in the finance or customer services department. There is a large value of engaging stakeholders because in regards to marketing I may be able to make use of their expertise, for example if I was promoting a acupunture therapy by using one of the therapists (who are one type of stakeholders in The Therapy Life Centre) I will be

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