Today's Segmentation Strategies of Colgate-Palmolive

1207 WordsMar 3, 20125 Pages
WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity and respect for all people and for the world around us." Though there is no mention as to a specific product category or consumer aim, there is a direct and straightforward approach to carrying out their business with integrity, the way…show more content…
Taking advantage of this opportunity has not only solidified current supporters usage, but drawn in new promoters, and improved their revenues and ability to provide in the future (colgate.com). Colgate-Palmolive originated with a broad product basis and has continued that ever since. Another key supporting area of professionals they direct their business toward is that of veterinary medicine. While they may not have foreseen this in the beginning this was indeed an extraordinary way to gain opportune circumstances in the future (www.colgate.com). There are however on the flip-side several downfalls to various tactics and business strategies of Colgate-Palmolive. First is the fact that there is a strong reliance on foreign operations for not only finished product, but raw materials as well. Along with the prominent possibility of material contamination and unsafe production methods (Alexander). These things not only jeopardize the potential for future business they conceivably present future monetary shortfalls and payouts. There is of course the ever-present and obvious combined threat and weakness of extreme competition in this particular facet of the industry. Toothbrushes have not been around forever, but they have in fact been around long enough to create substantial room for market rivalry and comparison. With the more popular use of electric toothbrushes and increased durability of mechanism components it has

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