Essay on Topman SWOT Analysis

At River Island, their aim is to provide stylish, affordable fashion, where their customers are able to pick up everything they need for a brand new head-to-toe look. They provide everything from going-out looks and occasion wear to bags and shoes to match at a reasonable price. By offering stylish, affordable fashion, they will gain a much larger market share than some of their more expensive rivals. Also, if the customer can use them as a ‘one stop shop’, it will mean that River Island benefits by having less competition and therefore, a higher turnover.

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

Can you tell the common ground of the three mentioned? They are websites that provide a lot of styling tips and give ideas how to coordinate clothing items you have. Without doubt, they are one of the top destinations for so-called younger professional generation. People have tendency to look nice, express themselves at the same time. The fashion as a whole is universal, and it influences and is influenced by all ages, genders, races, culture, politics, even science. Everyone has to wear clothes after all.

Rana Chowdury is the current the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, and music T-shirts. Torrid is all about the fashion for Plus-Size style and trendy clothes for women. Box Lunch has apparel, gifts, gadgets, & more that also helps provide a meal to a person in need with every purchase and finally Lovesick is young, trendy, affordable fashion & accessories for curvy girl’s sizes 10-26.

In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available.

This report contains the analysis of value and culture of reputable apparel retailer H&M, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of H&M.

Hollister and Abercrombie clothing are indeed one of the popular types of clothing among these teenagers with their beach style, young people’s clothing and the fad of today. In turn, implying the thought that if a teen wants to be cool, look sexy, and fit the crowd, then they should go out and buy Hollister clothing. Not only that but Hollister’s style of clothing is more of a beach clothing style, and Hollister sells a wide variety of clothing which includes: shirts, tank tops, and shorts and pants, all for men and women. Hollister’s line of clothing is such a wide variety that its “beach clothing style” can be worn in any season whether it be spring, summer, fall or winter. This persuades very many customers to purchase Hollister clothing. I believe that Hollister’s wide variety of clothing and ability to wear their clothing throughout the seasons, appeals to logos and makes it logical for people to buy Hollister clothing.

Menlook is a fashion boutique that offers a wide choice of footwear, accessories, clothing, and gifts for men. Highlighting their own designer label along with over 150 prestigious other brands like Calvin Klein, Ralph Lauren, and Adidas, Menlook.com provides shoppers with an effortless shopping experience where they can easily access a range of items including leather boots, stylish sunglasses, and round-neck sweaters.

I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for

Topshop in terms of gaining the competitive advantage inside UK’s fashion market tries to differentiate itself by promoting its online business, its international brand position and its collaborations with popular celebrities. The company’s objectives are following the SMART framework. The objectives are oriented on increasing UK’s market share, re-positioning the brand name in UK and following a tighter stock management. The Topshop marketing mix strategy is based on its STP strategies and is shaped by the UK’s external environment. However, the company is still strong focused on its digital performance and international expansion. Finally, the company in terms of examine the effectiveness of its strategies and objectives should implement, control and evaluate its strategies in depth.

Boohoo was founded in 2006 and has since become among the United Kingdom’s fastest growing internet women’s fashion retailers. (Fashionstyleyou, 2010) Boohoo offer female catwalk styles at a cheaper range, in sizes 8 to 16, plus shoes and accessories with new fashion added daily. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service’ (Boohoo, 2010)

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Topshop are known for their fast fashion, selling trend based pieces at an affordable price, capitalizing on being British and selling the ideology of the British it girl who is unique, stylish and out there. Selling clothing, footwear, jewelry, bags, accessories and make up all under one roof they are seen as more of a lifestyle brand that just a fashion retailer.

Executive SummaryTop Shop is one of the leading retail brands known globally for its most up-to-date styles in clothing and other fashion accessories. Earlier only a low price clothing outlet primarily for the teenagers, Top Shop is now the hottest fashion clothing brand with its stores keeping the latest fashions and the exclusive and extraordinary designs that appeal to all age and socio-economic groups.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.