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Tory Burch Essay

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Tory Burch is known for her purses and other accessories, as well as, shoes and clothing. Most of them are produced in China and some of her shoes are produced in Brazil. These are example pictures of her merchandise:

The first example picture of her products are her famous ballet flats, which are made out of soft Napa leather, with a slip rubber sole for flexibility, a refined stitch and turn construction, and it folds to it’s a fit in a handbag.
The second picture is one of her most popular handbag. It is a modern classic handbag which she names after her parents Buddy and Reva Robinson. It is a mini Tote bag which is one of her highest quality handbag because it is scratch resistant leather. This handbag has a drop in zipper with a leather puller, it has tubular handles, and it is adjustable so you can turn it into a cross-body.
Lastly, the last picture is one of her tops. It is a Tinsel pullover, which the texture meets luster. It is a modern sweatshirt that takes the season’s cheerful mood. It’s a relaxed fit crewneck sweatshirt and it is made out of 50 percent cotton, 25 percent polyester, and 25 percent metallic.
How she Promotes: …show more content…

Her success was linked to a belligerent digital strategy. The company first launched its ecommerce right after the opening her first store in downtown Manhattan. Her website, toryburch.com, creates more revenue than other stores physically. She is one of the few designers that retain an ongoing dialogue with her fans on Twitter and her friends. Although during the early years she did not have a great budget, she realized that she needed to get into her and her team’s creativity. As the writer, Lauren Indvik, explains in her article, How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion, she says, “It was very much about editorial relationships and personal appearances, which enabled her to connect directly to the customer” (Indvik,

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