Tory Burch's Vision Brought Her Success

673 WordsJan 26, 20183 Pages
If you take a look around campus, I can almost assure you that you will run into someone wearing a creation from the acclaimed Tory Burch brand. Its signature t-logo medallion seems to be everywhere. Described as a preppy-bohemian style, Tory Burch LLC designs dresses and skirts, tunics, tops, sweaters, jackets and outerwear, pants and shorts, denims, and swimwear; and shoes, such as boots and booties, heels, wedges, flats, slippers and loafers, sneakers, espadrilles, sandals, and flip flops are just a few of the products that the brand markets. Recently, Tory Burch LLC has been expanding at a fast pace, expanding its line to sell handbags, which include totes, cross-body bags, clutches and evening bags, top handles and shoulder bags, backpacks, and mini bags; and accessories, including wallets and wristlets, cosmetic cases, jewelry, tech accessories, sunglasses and eyewear, and belts, as well as hats, scarves, and gloves. Behind this operation is a woman known as Tory Burch. After noticing a void in the market for affordable sophisticated American style, Burch decided to take a leap of faith and create a fashion label that would reflect that lifestyle of preppy-boho luxury at an attainable price. Tory used funding from her husband at the time, Chris Burch, to start up her company. She spent eight months working as Creative Director, CEO, and CCO before the opening of the first store, located in Nolita in New York City. Ms. Burch had a vision: to provide affordable luxury

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