Tory Burch's Vision Brought Her Success

In 2004, Tory Burch launched her fashion line. After she launched her line her goal was to target specifically the baby boomers. Which did not turn out so great, reason being the middle class women felt like they were not being catered with what they wanted. According to Tory Burch’s fashion blog, “the fashion industry lacked a reflection of the variety of attitudes, tastes, life-styles, and body types of this specific target market” (Chung, 2013). Burch then stepped in and started to make millions by catering to the consumers on what they wanted exactly. Her products are age appropriate, affordable, and had a luxurious style.

As China is the fastest growing luxury fashion customer base, it in imperative that they are catered for in the Net-a-Porter handbag buy. Lack of exclusivity in the handbag offering. While exclusivity is strong across Net-a-porter as a whole, the handbag edit does not have many exclusive styles. Almost all everything can be found on the Harvey Nichols, Selfridges, Harrods or My Wardrobe websites. In particular the Selfridges website has over 45 exclusive handbag styles online, from a variety of brands which include Mulberry, Alexander Wang and Anya Hindmarch. To combat this Net-a porter should negotiate world exclusivity on a number of ‘it bags’ for next season, either by having early delivery to ensure a week or two of exclusivity or by commissioning an exclusive colour option in the most popular styles. At present Net-a-porter has no representation for Celine handbags, which has become the most covetable handbag brand across the high fashion world and accounts for a considerable percentage of handbag sales in London department stores. As they grow from strength to strength it would be advisable for Net-a-porter to try and include Celine in their edit.

Attention Getter: “These high fashioned brands represent to us (African Americans) success.” (Combs,2015). Reveal topic: High end fashion and the lack of representation and support of black designers/artist from both the black and white audiences. High end fashion: when a major fashion house such as Polo, Yves Saint Laurent, Gucci, Dolce & Gabbana ,etc. design expensive, fashionable clothes Credibility statement: I became interested in this topic after watching a documentary on the history of urban fashion, but not just that, it also touched on the topics of culture, race, and identity.

Kate Spade worked for Mademoiselle Magazine for five years. While Kate Spade was working there she became senior fashion editor and head of accessories (“Kate Spade Biography”, par. 2). Kate Spade launched her own brand in 1993. She opened a small boutique in the Soho neighborhood of Manhattan soon after (“Kate Spade Biography”, par. 3). When Kate Spade first launched her line she sold primarily handbags (“The Real Kate Spade”, par. 1). Kate Spade New York started off with just a couple of items but has grown since then. Kate Spade is known for its pops of color. Now they sell glasses, purses, shoes, wallet, and much more. She recently launched a new fragrance line called Live Colorfully (“Company Snapshot”, par. 6). As one can see, Kate Spade New York has grown over the

During her career, she created many vibrant designs. It was a simple kaftan which led to the launch of her debut collection at the Intercontinental Hotel in 2004. Camilla was featured in a book named “Who needs the prince charming?”, along with 34 other Australian women. Celebrities wear her brand. Including Oprah, Beyonce, Miranda Kerr, Vanessa Hudgens etc. Camilla uses silk in all her designs and manufactures in India. She travels to many places to get Inspiration, including India, Cambodia, Peru and Mexico. Silk is a positive impact towards the environment as the material is renewable. She once said, ”my fashion career chose me”. They have opened a really strong online shop in the US. It sells 50 percent of the

Tory Burch is important in the fashion industry because she is also a business woman and a philanthropist. People around the world needs someone to look up to, and Tory Burch is very passionate about her career, she served on the board of Council of Fashion Designers of America, the Breast Cancer Research Foundation, and Memorial Sloan-Kettering Cancer Center. She received several awards of her accomplishments in those societies, as well as “Accessory Brand Launch of the Year from Accessories Council of Excellence; and Rising Star award from Fashion Group International. Tory was named on of Forbes’s Most Powerful Women in the World” (Carrera, 2011). She was actually rated as the 73rd most powerful women.

Born in Pennsylvania on June 17, 1966 Tory Burch prophesied her signature fashion brand way before she could even be a wonderful mother of six. She fiercely impacts the fashion industry with her unique designs. “From the very beginning, Tory had a powerful vison for her brand, with a signature as emphatic and appealing as that of a modern-day like Lily Pulitzer Blake” she created a signature logo that when everyone sees it they’ll know it was designed by her. An iconic T-logo medallion with a perspective edge which signifies her name Tory a double-sided diagram of the letter T. Tory is such a humble person that is fully determined on her fashion “Tory has an innate sense of decorum, but that doesn’t mean she is the life of the party”

Many of us are clueless on what goes on in the world. Rolling Stone magazine is a way for the younger generation to experience different styles. Whether it be from shoes, to music, to learning about young pop stars on the rise, the younger generation has a way of finding all the latest trends and ideas. The Britton Hill collection company is attempting to capitalize on the young audience of rolling stone to sell their product, particularly because most people in the world suffer from either uncomfortable stylish shoes or comfortable unstylish shoes. They grasp the idea of how a shoe can be more than just one thing. They can be comfortable, stylish, and able to withstand harsh conditions. The Britton Hill Collection did a wonderful job creating

Barbara began her career in Fashion in the early 1960′s working as a freelance fashion illustrator covering all the important fashion collections for the major publications of the day, including Women’s Wear Daily, British Vogue, the Times, the Observer and the Sunday Times.¨ (http://www.barbarahulanickidesign.com) This talented fashion designer won the 2012 Queen's new year honors which was just recent. She has been a success to life ever since the 1960ś and she is still on her journey for more victory. ¨In 1964 she founded, with her late husband, Stephen Fitz-Simon, the boutique BIBA, beginning as a small mail-order business featured in the fashion columns of newspapers such as the DAILY MIRROR.¨ (http://www.barbarahulanickidesign.com). She is a big inspiration to women that think that the only way to have money is from a wealthy husband. She made millions before finding the love of her

In 2006, they and their partners sold their remaining 44 percent to Neiman Marcus, an American luxury department store. This was essential due to the fact that with this action, Kate Spade products earned its brand name to be associated to high-ranking values. Later during this same year, Trudy Sullivan, president of Liz Claireborne Inc., acquired that share of Kate Spade from Neiman Marcus. Consequently, a new strategic plan was implemented which served the purpose to expand Kate Spade with approximately 200 boutique shops both domestically and internationally. This trend is observed to be a strategic alliance, because multiple organizations, in this case Neiman-Marcus and Claireborne Inc., co-operated into a partnership in sense of the goal of pursuing an area of mutual interest. All three companies are related to fashion design, so the conclusion is that the entrepreneurs of Kate Spade had the intention to achieve business success through co-operation with the right strategic

Prior to the fashion show, the red carpet awaited for every attendee along with a flock of photographers that were ready to snap everyone’s pic for a worthy #ootd. Founder of Fashion For Humanity Events, Rebecca Kerchak was present at the event and looked stunning in a red caped gown made by one of the designers exhibiting that night. Once the party started, Lucabella provided for the entertainment with beautiful melodies that transported everyone to a tropical setting, while marketing pro Alexandra Courson, hosted the event.

American Eagle Outfitters shines through in the fashion industry. The store is constantly selling the latest styles, while still remaining to maintain a fair price. The Share the Love campaign is a campaign designed to donate money to families who are not capable of purchasing cold weather essentials. This will be done by using 5% of every purchase made by customers as donation money that will be donated to a local charity that has agreed to use the money in this way. The Share the Love campaign is expected to meet the goal of increasing quarterly sales volumes by 10% by generating more customers in general and establishing loyal customers.

“It’s where it all starts, from the ground up; street is the seed to all other fashion” says Kenta Goto from Brknhome, a now defunct Canadian t-shirt brand (Vogel 37). There are many voices that speak of the streetwear culture: what it is or once was, how it all started and where it is heading. Streetwear is not just some fad or a passing trend. It is nothing but pure talent and passion, and the vision to stand out from the rest. It is a fashion movement, primarily for the youth who roam the streets expressing their interests, cultural identity, and common scenarios that take place in their urban catwalks. For the youth, streetwear can be the most effective form of self-expression.

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).