Toyota Prius The Hybrid Market

Bluetooth and OnStar navigation come standard on all models. Optional trim packages include various features such as rear park assist, a USB port for electronic devices, and a luxe Pioneer audio system. Additonal convenience features such as power mirrors, an auto-dimming rearview mirror, dual climate control, and a moonroof are also available on select models.

Power windows and door locks, tilt steering, and floor mats were now standard across the model line. Beginning in 2004, an updated front end included new fog lights on top trim models and a 60-40 split-folding rear bench seat became standard across the model line.

The ad was guided towards a more diverse crowd, but a younger crowd as well. The new Prius shows off how much horsepower it has for a hybrid car and how reliable this car is in different situations. For example helping you brake to prevent collisions and great steering control. The message Toyota has set up for us is that their new Prius is very safe, cautious and fast hybrid, it's like no other. The consumers should expect from this is that owning a Prius is beneficial for the environment and that this car is very efficient, but also it's still stylish and a lot of people will admire you as the driver.

The desert-rich country of Mauritania has a complicated history. They have been controlled by various countries throughout their history. The country was originally inhabited by Black Africans; they date back to the Stone Age. They were quickly inhabited by Sanhaja Berbers who were Caucasoid people from North Africa. This society is dated back as far as the 3rd and 4th century. Therefore, most native people from Mauritania are of Berber descent.

The main issue on Hybrid vehicles was that most of consumers did not believe it as a real car. Overtime, Toyota succeeded to convince the automobile buyers that Toyota Prius is a real, usable and efficient hybrid car.

According to results from the 2010 National Survey on Drug Use and Health (NSDUH), an estimated 2.4 million Americans used prescription drugs non medically for the first time within the past year. This statistic averages to approximately 6,600 new people per day who are taking prescription drugs that were not prescribed to them, or are not needed to treat a serious condition anymore. More than one-half of the 2.4 million people taking prescription drugs for the first time are women, ,and about a third were aged 12-17. Prescription drug abuse is highest among young adults, ages 18-25. According to the NSDUH the most commonly abused prescription drugs are opiods, CNS depressants, and stimulants.

Other touches include generous use of leather covering the seats, wrapping the steering wheel, and dressing the door inlays. Happily, plastic is not commonly found anywhere. All other materials are of the soft-touch variety.

III. When you think of a hybrid vehicle, you may find yourself thinking Toyota Prius.

The back seats recline, and they are heated as well. The way it is set up the seat adjustments are on the door panel instead of the seat itself (FEATURES). Which I guess is an added perk. For the speedometer it is fully customizable to what you would most like to look at, like gas mileage, music, temp, etc. It has 19 speakers installed for music and navigation. The continental also has a 360-degree camera placed in the car so nothing sneaks up on you. There is a feature that also called pre-collision assist, which will warn you of anything you are not paying attention to such as pedestrians walking across the street or kids playing in the neighborhood. The last feature that is the noise control that cancels out sound from the outside, nothing will disrupt your favorite song.

4. Technological environment has also increase the sales of the Prius. With its advance technology and many features has impressed the world of the technology buff as well as the modern customer who wants practical but affordable. (Kotler & Armstrong, Principles of Marketing, 2010) Toyota is aware that the technology wave is a spectacular movement that shapes our marketing environment today and uses this to their advantage by incorporating affordable luxury in the Toyota Prius.

G. According to US News, the 2016 Toyota Prius was ranked #9 in compact cars, #5 in hybrid and electric cars, #8 in hatchbacks, and #10 in small cars (“2016 Toyota Prius | U.S. News & world report,” n.d.). It retails between $24,200 and $30,000 which is considered a compact car. “The Toyota Motor Corporation is a multinational corporation and now the world 's largest automaker in terms of sales, net worth, revenue, and profit according to Fortune Global 500. Toyota is positioned in the moderately low-price, high volume market” (“Strategic analysis of Toyota motor corporation,” 2003). They did move more into the higher-priced market with the Lexus brand and worked to fill the need for electric vehicles with the Toyota Prius. The company is diversified in various markets within the automobile industry and are able to branch out in several directions.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

* Toyota’s Camry and Corolla have been the top-selling cars in their respected categories; in the past eight out of nine years. Also, Toyota produces the globe’s best selling hybrid car, the Prius – which by 2010 had surpassed two million sales worldwide.

Standard equipment includes cloth seats; a red accent leather package option is on the EX grade. The top trim also has a leather-wrapped steering wheel and shift knob. All models have air conditioning and locking doors. Power windows, cruise control, and a center console with a sliding armrest and storage area are in the S and EX models.