Toyota Prius The Hybrid Market

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

The back seats recline, and they are heated as well. The way it is set up the seat adjustments are on the door panel instead of the seat itself (FEATURES). Which I guess is an added perk. For the speedometer it is fully customizable to what you would most like to look at, like gas mileage, music, temp, etc. It has 19 speakers installed for music and navigation. The continental also has a 360-degree camera placed in the car so nothing sneaks up on you. There is a feature that also called pre-collision assist, which will warn you of anything you are not paying attention to such as pedestrians walking across the street or kids playing in the neighborhood. The last feature that is the noise control that cancels out sound from the outside, nothing will disrupt your favorite song.

An upgraded engine option is available on some packages. This turbocharged 1.4 liter in-line 4 produces 138 horsepower, 148 pound-feet of torque, and gets an estimated 24 MPG in the city and 36 MPG on the highway. This engine model is available in a 6 speed automatic

Cars come with wood accents to add a little bit of nature flavor to it. All the high end cars come with Leather seating which everyone likes. In certain Mercedes Benz car’s you can add a massage seat as a option. These car manufactures try everything they can to make the car your moving home. Cars have heated seats now to give you the relaxing time in winter. They also offer ventilated seats which is even better. Most car manufactures offer second row T.V. Those screens can be used to watch video or anything for a screen. Some SUV’s with 3rd rows also have a designated monitor for the third row seating passengers. Not a lot of car manufactures offer this but you can get heated seats for the third row if you add the option to. Push to start is a great feature that doesn't require your keys to start. As long as your keys are in the car or close to the car you can start the car with a push of a button. Some cars also have a feature where you can start your car from your key remote which is really helpful in the winter if your want to heat up your car. Another cool feature that some cars offer is Ambient lighting that flows throughout the car. The lights can help you find buttons or something that fell down on the ground easily. It lights up the car on the inside. Powered seats are seats that recline and decline with a push or hold of a button. Instead of pushing your whole seat to move your seat back and

Power windows and door locks, tilt steering, and floor mats were now standard across the model line. Beginning in 2004, an updated front end included new fog lights on top trim models and a 60-40 split-folding rear bench seat became standard across the model line.

The ad was guided towards a more diverse crowd, but a younger crowd as well. The new Prius shows off how much horsepower it has for a hybrid car and how reliable this car is in different situations. For example helping you brake to prevent collisions and great steering control. The message Toyota has set up for us is that their new Prius is very safe, cautious and fast hybrid, it's like no other. The consumers should expect from this is that owning a Prius is beneficial for the environment and that this car is very efficient, but also it's still stylish and a lot of people will admire you as the driver.

* Toyota’s Camry and Corolla have been the top-selling cars in their respected categories; in the past eight out of nine years. Also, Toyota produces the globe’s best selling hybrid car, the Prius – which by 2010 had surpassed two million sales worldwide.

When discussing the performance and mechanics of the Toyota Prius, the first aspect of the car that must be deliberated is its hybrid functionality; the primary factor that separates it from other cars. The term “hybrid” refers to the fact that the Prius is both an electric- and a gas-powered vehicle. The Prius is equipped with a four cylinder 1.8 liter engine that produces one hundred thirty four horsepower and an electric motor that produces sixty-seven horsepower (“Toyota Prius” 86). In layman’s terms, this means that Prius on paper delivers an average of fifty-five miles per gallon. The fuel-efficiency of the Prius is somewhat of a well-known fact; however, the ability of the car to accelerate from zero to sixty in about ten seconds with this motor/engine

III. When you think of a hybrid vehicle, you may find yourself thinking Toyota Prius.

Other touches include generous use of leather covering the seats, wrapping the steering wheel, and dressing the door inlays. Happily, plastic is not commonly found anywhere. All other materials are of the soft-touch variety.

The main issue on Hybrid vehicles was that most of consumers did not believe it as a real car. Overtime, Toyota succeeded to convince the automobile buyers that Toyota Prius is a real, usable and efficient hybrid car.

4. Technological environment has also increase the sales of the Prius. With its advance technology and many features has impressed the world of the technology buff as well as the modern customer who wants practical but affordable. (Kotler & Armstrong, Principles of Marketing, 2010) Toyota is aware that the technology wave is a spectacular movement that shapes our marketing environment today and uses this to their advantage by incorporating affordable luxury in the Toyota Prius.

G. According to US News, the 2016 Toyota Prius was ranked #9 in compact cars, #5 in hybrid and electric cars, #8 in hatchbacks, and #10 in small cars (“2016 Toyota Prius | U.S. News & world report,” n.d.). It retails between $24,200 and $30,000 which is considered a compact car. “The Toyota Motor Corporation is a multinational corporation and now the world 's largest automaker in terms of sales, net worth, revenue, and profit according to Fortune Global 500. Toyota is positioned in the moderately low-price, high volume market” (“Strategic analysis of Toyota motor corporation,” 2003). They did move more into the higher-priced market with the Lexus brand and worked to fill the need for electric vehicles with the Toyota Prius. The company is diversified in various markets within the automobile industry and are able to branch out in several directions.

After spending many hours behind the wheel of the Rio, I can say that seat comfort is adequate at best. Happily, I avoided the back pain similar cars have given me, so there is that attribute. Kudos to Kia for supplying the Rio sedan with such a large trunk — 13.7 cubic feet, although I think the utility of the hatchback would suit most people.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to