Two-Wheeler Industry Analysis

Throughout this report, the writer has conducted and gathered a number of primary and secondary sources to reflect and validate the

Harley-Davidson, Inc. since its inception has specialized in selling dream motorcycles that are of high quality and distinctive in styles. The company in the past have seen turbulent business environment to the extent of leveraged buyout, infiltration of foreign made bikes as well as government regulations. Yet despite these factors, Harley-Davidson continues to reap profits, yield high growth of approximately 15% a year and retain its customer base (Official Website 2004). This position in the market is however limited to the US whereas in other countries of the world Harley-Davidson products remain luxury item requiring emotional attachment with American iconism.

Your report should be approximately 1000 words and that includes graphics as tables and charts to illustrate the information collected and analyses. Your report must be written in clear and concise English so as to be readable by diverse groups.

The findings of this study may further contribute to the body of knowledge which may serve as bases for further research.

The quality of engineering and the safety are other essential points that the marketing plan should include. These parameters are important for both age groups. Having certain extra safety features on the motorcycles can contribute to the need of the younger buyers. Because there funds are low there has to be consideration toward what is affordable. There are possibilities that parents might help to purchase. Within seeing the extra safety features on the car. Quality of engineering is important to the life of the motorcycle. Indeed this will assure the long lifespan and the quality put into all products sold by this organization.

A. the literature review provided articles that were relevant and a number of relevant studies and theories were described throughout the study.

o Review of related literature: In what ways does the literature review support the need for this study?

The motorcycle industry is very vast and contains many different manufacturers and types. Victory needs to stay ahead of its competitors such as Harley Davidson, Kawasaki and Yamaha. The thing that

Evaluate the review of related research. How well did the authors provide a context for the current research in light of previous literature and gaps in current literature and knowledge?

An introduction to the study that provides an overview of the issues studied and discussed:

Results: A total of 742 articles were found. Regarding the research goal, seven articles were finally reviewed after

The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the motorcycle industry on the global level, the companies tend to steal each other’s business, this makes the industry rivalry cut throat. One of the crucial factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach towards the same segment of the industry, there is a very high

This assignment will be completed with a conclusion which will review the findings of the research that has been undertaken.

Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these

After an investigation by the US International Trade Commission, in 1983 President Reagan imposed a 45% tariff on imported bikes and bikes over 700 cc engine capacity. The new management deliberately exploited the past appeal of their big machines, building motorcycles that purposely adopted the look and feel of their earlier models. Quality increased, technical improvements were made, and buyers returned. Harley-Davidson once again became the sales leader in the heavyweight (over 750 cc) market.