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Type of Mass Media

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Type of mass media Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media is a double-edged sword which means that there are positive effects of the media as well as negative influences of media. The print media …show more content…

Morover, newsletters also form an important part of print media. These target a specific group of audience and give information on the product. Furthermore, brochures also give detailed information about the product. These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product. Posters are forms of outdoor advertising. The message in a poster has to be brief and eye-catching as it targets a person on the move.

Apart from these media, direct mail marketing, flyers, handbills or leaflets, banner advertising, billboard advertising, press releases are also various types of print media.

RADIO Radio is a fascinating medium among the various mass communication media because of its special characteristics. It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media. It is a saying that in the first phase of broadcasting spanning three decades from the early twenties, radio reigned alone or was the dominant player. Similarity, radio is a scientific device that functions as an effective auditory instrument for communication. It also plays an important role in education. It is not only informs, but also inspires human being for learning more and more. It is not only includes values and virtues, but also creates attitudes, interests and appreciation of human life. It can cover a very wide area

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