The Evolution Of Mass Media

Throughout the 1950s and 1960s, television quickly emerged into a popular and greatly desired entertainment system in America. Although expensive, the television was still found in over fifty million American homes. Socially, the television not only embellished what the time period believed to be the “ideal” family, but the new technology also helped pull women closer to a world vacant of sexism and stereotypes, while also drawing African Americans closer to a society without racism, segregation, and prejudice. As well as social benefits, the television substantially impacted the world of politics by airing the platforms of political candidates and broadcasting important news concerning America. Additionally, the fields of advertising and

From the 17th century to present, media has taken many forms and has evolved to reach every American in every corner of the country. It has been inadvertently responsible for such events as colonization, the American Revolution, and the Spanish American War. The reason media is so powerful today is because through its various avenues, the United States is constantly bombarded by information and advertisements trying to influence us and sway our opinions about issues in certain directions. Before we get too in depth on the subject, we should have a general definition of what ‘media’ is. To put it simply, according to the Oxford Dictionary it is: The main means of mass communication. (especially television, radio, newspaper, and the internet

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

The advent of television also caused a great impact in the American society that brought huge changes in the economy. American families during the 1950s started to replace radios, newspapers, and magazines as the leading media entertainment with televisions. They became common for families to unite and watch TV shows at noon. “Television as a product itself influenced the economy, creating what quickly became an essential household item. By 1957, over 40 million TVs were in American households”. Fundamentally, television altered how Americans utilize their free time, but economically there was even a major impact. Businesses around the country started to use the TV for advertising and marketing to sell their products easier. TV commercials

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

Television is an object that has shaped American lives for many years. Television has a positive effect on American families. Television is one of the multifarious items that influences human lives heavily nowadays. Watching television is an advantage as it provides a lot. For instance, television is educational. Television is also entertaining. Lastly, television is a necessary object for American families as it provides shows and aspects that families rely on laboriously to survive.

TV is a constant presence in most Americans' lives. With all of its shows that have highly entertaining style, it gets many people's attention for several hours each day. Television helps people to develop values and know about the world around them. Moreover it influences viewers' attitudes and beliefs about themselves, as well as about people from other social and cultural backgrounds. TV is the biggest element that can influence on U.S. culture because of the news reports, the TV shows, and the commercials that on television screen.

Television and advertising has had a negative impact on society. It has left people with unrealistic values and it changes the identity of our culture.

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

The media is one of most popular sources of information we use in this generation. It has given us the opportunity to communicate with others over social media and connect with discuss all the outlets that interest us. Whether it be sports, music, fashion, social media, or news outlets the media will always have an influence over our society. The media has the power to make great changes in our society. However, it still doesn't understand that with great power comes great responsibility.

In the past century, there have been many different developments of mass media. Starting in the 1900’s, newspapers and magazines were the main sources of communication. With these being the only way to communicate, the news came slowly and often late. In the 1940’s the radio came out. With this quick source of news, people often tuned in before and after the war for updates that were given. The radio was, by far, the quickest source of news at this time. The television came out in the 1950’s. The first televisions were in black and white. Television provided the news the same day and entertainment. People were more prone to watch the news rather than getting a newspaper. In 1962 satellites were launched into space. This provided news from around the world. Today, mass media continues to develop more and more. Cell phones used to be big and

The second reason why I believe television is a force of good in American society is for the reason that a lot of us are hooked on to be aware of what’s going on within the country and around the world. If we don’t pay attention to the news then we are not notified of what’s going on whether it’s about our community, we won’t know any new laws or modified laws, what’s going on with stock market, status on economy, and any information about new diseases or cures of disease. In the old days, we would get our source from the newspaper, since technology has rapidly evolved we now also get our source television, internet, and radio. More than eighty percent of adults follow the news multiple times in a week and about fifty seven percent go thru

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.