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UNIT 5 ASSIGNMENT RESEARCH PROJECT

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UNIT 5 ASSIGNMENT RESEARCH PROJECT BY: GRAINNE OCONNOR
HAND IN DATE:
LECTURER: ANN MC DOWELL

CONTENTS PAGE:

INDEX PAGE
PAGE 2
RESEARCH
PAGE3-5
AIMS/OBJECT/METHOD
PAGE 6
LITUATURE REVIEW
PAGE 7-8
RESEARCH

APPENDICES

REFERENCES

INTRODUCTION
Grainne’s Hair Salon at O’Cahan’s place Dungiven. The salon is situated on the outskirts of the town area however in a private residential area, within walking distance from the town’s amenities. The staff team consists of a proprietor/manager and junior staff members who both work part time. The salon offers clients quality service based on many years of regular trade and expanding trade from outer catchment areas .The business provides a high level of modern diverse skills/services in all …show more content…

I THINK SO ?
ORGANIC

LOREAL INOA

COMPARE; WHICH IS BEST !

AIMS:
The researcher will be conducting research in relation to Organic hair colours and L’Oreal INOA hair colours used within hairdressing salon’s comparing and contrasting both brands. The Researcher will collect information relating to this topic by using a primary source in the form of a questionnaire, thus acquiring qualitative data, and quantitative data collating all information necessary to complete this research project.

OBJECTIVES:
In recent years Organic colours have grown in popularity therefore in conjunction with this assignment I will be researching these products and therefore be more educated and knowledgeable when informing clients wishing to use these products and services. The Organic Color system per L’Oreal’s INOA are central to my research assignment. Clients depend on their hairdresser to advise and provide variety within our services but can be unwilling to change unless we can give detailed information on the benefits and features of products and services. During this assignment the researcher will research individually both products gaining essential knowledge and development within each colouring brands.

METHODOLOGY: The methodology used will be my questionnaire; this will be shown in contrast within results analysis in the form of pictorial results and statistical evidence.
SWOT ANALYSIS:
STRENGTHS

High quality and value Relatively high customer satisfaction so

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