Lush Marketing Plan Essay

2320 Words Dec 8th, 2012 10 Pages
Program: MSC Management

MARKETING MANAGEMENT
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ASSESSMENT

Submitted to:
Programme Administrator: Carrie flitcroft
Lecturer: Nichole Dunlop
Submitted by: DATED: 19th APRIL 2012

Executive Summary
This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.
This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to: • Spread information about fresh handmade cosmetic product. • Advertise existing
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Lush position Through SWOT analysis (Appendix 1), Lush has low market share but high grow rate. Lush’ position can be seen in Boston Consulting Group Matrix (Figure 1). Figure 1: Lush’s position in Boston Matrix [pic] showing lush position in market

Clarifying the lush’s position is very useful and essential for them to orient their objectives and do marketing planning and strategy. “There is no point deciding where your business is going until you have actually decided with great clarifies where we are now” (Sir John Harvey Jones, ex ICI chairman).

3. The UK structure market 3.1. Market analysis
Market analysis is determining the attractiveness of a market and looking for growth opportunities and threats related to the strengths and weaknesses of the company (Aaker, 2008). 3.2. Customer analysis
“The most strategic market-planning

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