Under Armour Research Paper

Under Armour was founded in 1996 by Kevin Plank , a then 23-year old former special team’s captain of the University of Maryland football team. Plank initially began the business from his grandmother 's basement in Washington, D.C. As a fullback at the University of Maryland , Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland , Plank developed his first prototype of the shirt, which he gave to his Maryland

Under Armour, an American based apparel company was developed by Kevin Plank in 1995. As team captain on Maryland’s football team, Plank realized that there was a need for performance wear in the world of sport and so the story goes. Plank has developed a multi-billion dollar company in the past two decades with high expectations for the future. Under Amour has signed with some of the greatest of the greats as it relates to the world of sport such as Cam Newton, Steph Curry, Tom Brady and Lindsey Vonn to name a few.

1. Under Armour was founded in 1995 by Kevin Plank. Kevin played football at the University of Maryland and noticed how often he and he’s teammates had to change their undershirts because of all of the sweat they absorbed. The sweat the shirts absorbed made the shirts much heavier and more uncomfortable. He then noticed that the compressions shorts he was wearing were not nearing as heavy and didn’t absorb the sweat the shirt did. This one simple observation kick-started his experimentation to develop a t-shirt for athletes. He experimented with different fabrics in his grandmothers basements until he thought he created the perfect shirt. He sent the shirts to friends that played in the NFL. After receiving feedback, he perfected the design and made his first deal with Georgia Tech, from there the company took off.

Kevin Plank, the founder of Under Armour sports apparel line is a brilliant businessman. This former college football player started making work-out T-shirts from his grandmother’s basement; seventeen years later, the company is generating billions of dollars in revenue. Kevin Plank has created a brand that is more than just a fancy success story. The Under Armour’s mission in the sporting goods industry is to “make all athletes better through passion, design, and the relentless pursuit of innovation (Thompson, 2014, C-53).” This company is more than just a fancy success story. VIRO Analysis reported, Under Armour has been growing its revenue at a rate of +20% for 5 consecutive years, which is extremely impressive. The company’s financial

Under Armour is a very famous sportswear company in the world. It sold products in three categories: apparel, footwear, and accessories. It had a wide variety of innerwear and outerwear in the apparel segment, a broad line of footwear, and a line of accessories for both men and women. Kevin A. Plank, the founder and Chief Executive Officer of Under Armour (UA), was a walk-on special team’s player for University of Maryland football team. As an athlete, he knew what kind of sportswear material would be popular for athletes. Under Armour created a new category of sports apparel: “performance apparel” which focused on the athlete’s performance. In this segment, it had a 78% market in 2009. Because, it paid more attentions on quality, performance

Under Armour began as a vision of former University of Maryland football player Kevin Plank in 1996 for athletic wear made with more durable and practical material (“The Business of Under Armour”). The Fortune 500 company (Glassdoor) “...has been known to mainly act ethical especially since on Indeed.com they were given four out of five stars for job work/life balance (Indeed.com, 2014)” (Dinerstein). I believe Glassdoor to be trustworthy, as it is a website created to help prospective employees how the experience is at many companies, based on reviews and ratings. While Carl Dinerstein is not very reliable, considering the website is a blog for an ethics class, he does cite many sources, showing that there is some merit to his work. To expand exponentially as Under Armour did, it would not be surprising if there were many shortcuts taken for the sake of profit. Athleticwear brand Under Armour has been historically comparably socially conscious; however, there are still many flaws within the company in regards to child labor and

Under Armour is in the Textile- Apparel Clothing industry, in the consumer goods sector. The market has been driven by economic recovery, new product offerings and a

Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S.

Under Armour is an America sports clothing and accessories Company. It’s a supplier of sportswear and casual apparel. Their headquarters is located in Baltimore, Maryland. In 2015, they had opened their business into worldwide especially in Europe and Asia. Kelvin Plank is the founder of Under Armour in 1996.

The things people find most relevant is that it has good quality material. Its last a

Founded in 1996 by University of Maryland graduate Kevin Plank, Under Armour has become the leading supplier of the athletic performance apparel industry. Under Armour began with simple idea to create a t-shirt that would enhance athletic performance by regulating body temperature and removing perspiration

Considering their current market presence, Under Armour has risen into the athletic apparel and accessories market relatively quickly for a business its age. Founded in 1996 by Kevin Plank, Under Armour has ascended in less than two decades from an operation selling t-shirts from the trunk of a car, in to a major industry participant that is now

The rapid success of Under Armour is not a mistake. The company dominates the performance apparel category. According to Founder Kevin Plank, “The mission of Under Armour is to make technically advanced products that are engineered with superior fabric construction, to provide proven innovation available to the masses-aimed at making athletes perform better” (UnderArmour.com). Under Armour uses many marketing initiatives including athlete endorsement, product placement, and popular culture which illustrates the success of Under Armour.

Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006.

Under Armour Inc. is an American sports apparel and accessories company. The company supplies innovative sportswear, footwear and casual apparel to consumers. The company is headquarters is located in Baltimore, Maryland. The company was founded in 1996 by 23-year old Kevin Plank, who was captain on the University of Maryland football team. Kevin saw a need for a more innovative training T-shit because he would have to change out of sweat-soaked ones during practice. So he decided to design a T-Shirt using a micro fiber that would regulate the amount of moisture in the shirt and keep the athlete cool, dry and light. Major competing brands such as Nike and Adidas followed in Kevin’s footsteps and began to manufacture their own version on Under Armour’s microfiber shirts. The company began to receiving public attention when Oakland Raider quarter back Jeff George wearing an Under Armour turtle neck appeared on the front page of UUSA Today. Under Armour then began aligning its self with Universities such as Arizona State University, North Carolina State and other Division I football teams. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. The company received its big break in 1999 when its apparel made an appearance in the Warner Brothers movie Any Given Day. In that same year a brilliant marketing campaign generated close to $750,000 in sales revenue.