Urban Outfitters Case Study

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

been expanding over the years to try and meet the needs in both ends of the county.

Macy’s has been a pinnacle of success; spanning over a century, delivering nearly 160 years of quality service. Founded in 1858 by R. H. Macy in New York City, New York; its humble beginnings began as a dry goods store – R.H. Macy & Company – in the cities North district (Hanson, 2015).

The primary objective of this paper is to address three key problem areas within JCPenney: age diversity, sexual harassment, and lack of organizational commitment. These specific problems have led to many challenges for not only management, but also for employees. Without motivated and satisfied employees, the JCPenney business has been trickling down. The dissatisfaction of employees has been represented through the decrease of productivity, morale, and enthusiasm towards the retailer. Due to the growing generational gap, there has been a notable increase in workplace deviance behavior. In addition to that, with all of the recent changes within the company, employees have felt neglected due to the lack of communication

I chose Urban Outfitters and Trader Joe’s as my industries to analyze. The purpose was to see how each of the two industries website appeals to three company stakeholders which include employees, customers, and the media. Urban Outfitters is an American multinational clothing corporation while Trader Joe’s is an American privately held chain of specialty grocery stores. Employees and customers are viewed as primary stakeholders, meaning they are fundamental to a company’s operations and survival. Media is a secondary stakeholder, so it does not usually engage in direct transactions with a company making it not essential for its survival. What a company shows on their website is meant to appeal to particular stakeholders, it just depends on

Pete’s Thriftway and its employees are required to stock and dispense “morning after” pills which are against the family’s moral code. As a part of a complete argument, the family states that according to the Due Process Clause of the Constitution the pharmacy should be able to decline dispensing the drugs and refer the patients to another pharmacy.

JCPenny was founded in April 1902 by James Cash Penny. The objective of JC Pennys is simple, to provide products to meet each and everyone’s’ needs. The stores have switch to promoting their house brands more than promoting brands that a shopper can get elsewhere. By promoting their house brands, JCPennys feels like they can increase sales because a shopper would have to go to Pennys to get those brands. The company is endorsing what they refer to as the omnichannel. This is the cohesiveness between stores and online to increase the ease of shopping for the consumer. Now the financial objectives are as follows,” the company provided financial performance estimates for the 2017-2019 period, as follows: Compounded annual comparable sales growth anticipated to be 3.0 %; Gross margin is expected to improve 75-100 basis points; Additional SG&A expense leverage of 215-240 basis points; Net income is expected to be between $450-500M by 2019; Earnings per share of $1.40-1.55 by 2019.” (JCPenny, 2016) I know that the company has tried many times to create a new image because they are struggling to meet the demand of the modern shopper. These latest objectives I

Assisted in the gift card department by processing gift cards and alerts, throughout the holiday season.

Urban Outfitters was founded in 1970 by 23-year-old Richard (Dick) Hayne and his college roommate, Scott Belair, who came up with the idea to open a retail store. The first location was a small space called Free People and was located across the street from The University of Pennsylvania. According to URBN.com, the original mission of the company was “to provide second-hand clothing, furniture, jewelry and home decor for college-aged customers in a casual fun environment.” Since then, Urban Outfitters has evolved and expanded tremendously with over 200 stores in the United States, Canada, and Europe. Urban offers various retail items that include a variety of women’s clothing, men’s clothing, accessories, home products, beauty products, and music while keeping its focus on creativity and cultural understanding for like-minded, creative individuals. Urban Outfitters is a part of the URBN brand which also consists of retail stores Free People and Anthropologie. The brand does a great job of engaging its customers through its marketing mix, social media, events, community involvement, and entrepreneurial opportunities.

EEOC vs Abercrombie and Fitch, a case where a practicing Muslim Samantha Elauf, sued the clothing store from discrimination. Although she passed her interview with the store, she was not hired due to head wear that she was wearing. Elauf wears as a part of her observation of her religious practice. Abercrombie policy prohibits head wear and the maintain more of a West Coast California image. Elauf’s claim was disparate treatment from Abercrombie. She was granted $20,000 in the District Court but the 10th Circuit Court reversed that decision. The Supreme Court the appealed and ruled in an 8-1 favor of EEOC. The majority stated that Abercrombie violated Title VII of the Civil Rights Act, whether they had knowledge or not of her religion, they were still held liable. They concluded that an applicant need not to prove the reason for accommodation based on religious reasons. Justice believed that Abercrombie was aware of Elauf’s religion and illustrated discrimination by failure to accommodate her.

The Supreme Court case I chose was Equality Employment Opportunity Commission V. Abercrombie and Fitch. Equal opportunity is defined as the policy of treating employees without discrimination, especially on the basis of their sex, race, and age. In 2008, 17-year-old Muslim girl named Samantha Elauf applied for position at Abercrombie Kids in Tulsa, Oklahoma. Elauf wore a headscarf to her interview and was denied the position.

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The business owner of the small brick-and-mortar company wants to solve the problem of being able to reach customers through other platforms on the internet. Currently, the store only has a basic website that is very vague in what they sell and does not help the company reach its top potential. The owner wants to show their customers the growth of the company while also being able to sell and do business over an updated website that is not yet available to the company.

American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.