MARKS : 80
COURSE :MRM
SUB : RETAIL MANAGEMENT
N. B. : 1) BOTH CASE STUDIES carries equal marks.
2) All questions are compulsory
CASE NO. 1
THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES
Introduction
Soft goods specialty retailers are on a quest to grow, with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are reinvigorating