Using hotel’s amenities as a tool
Iveta Per
Florida International University
Abstract
This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.
Using hotel’s amenity as a tool
Amenity is defined in dictionary as any feature that provides comfort, convenience, or
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This can be important amenity for family with small children, when the extra children channels can offer entertainment for kids and give the parents ability to unwind. Some hotels for additional fee will offer gaming console and prepaid movies. In fifth and last place is babysitting and/or pet care. With just 11.76% of voters choosing this option. Babysitting amenity is offered by quite few hotels, like Chicago luxury hotel Whitehall, where for additional fee hotel will arrange babysitting services with previously checked and dependable child sitter. Latest popularity of pet friendly hotels just keeps growing. In March 2011 Trip Advisor, one of the world 's largest travel sites, announced the results of its pet travel survey of more than 1,200 U.S. travelers, revealing that the majority of animal owners feel pets make for crucial vacation buddies (www.TripAdvisor). Forty-four percent of survey respondents who travel with their pets name designated space for walking pets as the most important characteristic of a pet-friendly hotel, while 16% look for on-site kennels or pet daycare (ehotelier.com). In the last decade a new terminology was entered into hotels vocabulary. Green amenities. With more “ecofriendly, and green hotels we see trend to introduce a green amenities. This can include bottles made of recycled material, solar water heaters or as hotel in Sedona introduced recently, guests that arrived in
The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald 's looks at entering the hotel industry they have looked at several important
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According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.
This report analyzes and evaluates the target markets, guest cycle, the property management system of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well known and experienced as the Radisson Blu. The information obtained for this report is through primary research using the organization 's and a key investor in the organization 's website itself as well as personal experiences with the companies products and services over a certain period of time.
Water conservation is one way a hotel could be sustainable. By having low-flush toilets that would save forty to fifty percent of water per flush. Also, facet lock control to allow if the water left partially on to shut off on their own. Unfortunately, the only way to preserve water through linens is to make sure it is a full load and use shortest cycle. Guests could also join the sustainable practice and reuse towels and allow bedding to be changed on the
Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,
The Sales and Marketing Department proposes the employment of eco-friendly technology in the process of refurbishment of Eagle Nest 's 3-star Hotel facilities and rooms in the U.S.A. with the following objectives:
Today, technology continues to evolve from the gadgets like, wireless internet, smartphones, tablets etc. it is more convenient for them to browse a hotels to stay in and the best hotels or restaurants to visit. Few years from now all the hotels and restaurant will be fully supported by the technology, more and more customers will be stun to hotels and restaurants because of the impact of
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Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.
Our initial assessment for The Birchwood Hotel down town St. Petersburg focused on examining key areas for sustainable building practices consistent with Green Key guidelines. The areas assessed were corporate environmental management, housekeeping, conference and meeting spaces, food and beverage, engineering and maintenance. Summing up the condition of each system served as a target for the property owners to make improvements for their short and long-term needs that will align the property’s mission and goals to be more in line with Energy Conservation and Sustainable Business practices. The refurbished property has been able to achieve its own décor and exclusive identity, but after the assessment was graded, it was only able to earn one Green Key certification.
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Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).
Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.