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Using Open Data For Business Choices

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Helping Consumers It is safe to assume that the use of open data would effectively boost the strength of businesses. (Manyika, Chui, Farrell, Van Kuiken, Groves, & Almasi Doshi, 2013) And while this is true, the McKinsey Global Institute makes the bold claim that open data “benefits consumers even more than businesses.” (Manyika, Chui, Farrell, Van Kuiken, Groves, & Almasi Doshi, 2013) They go on to discuss the reasoning behind this, and it makes a lot of sense. While the data provided can be used by providers to make effective business choices, the same data can also be presented to customers on a platform that is not the company, giving them the chance to receive less biased information. This allows them to make informed choices with their purchasing, whether it is choosing a different form of the product they are seeking, or another brand or company all together. Improved Education Choices The information provided by open data has the potential to increase the ability to make informed choices when it comes to education and learning. (Park & Shelton, 2012) The documented highlighted provides many examples of how the information gained can be effectively used by schools and individuals. It also highlights examples of the goals for the future of its growth. One of the concepts that stood out was making students own data available to them in a form that allows them to see where they are struggling, and subsequently tying that to data that shows how to improve in these

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