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Using Radio Transmission to Promote Development Projects

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In this chapter, a brief review of the relevant research literature will be presented to generate a theoretical outline of this proposed research. This theoretical outline will guide the research strategy.

Fraser & Estrada (2002) commented that since late 1970s, the importance of community participation at all stages of a development initiative has been commonly acknowledged. Parvalla (2003) defined (as cited in Ballur, 2012) community as “a territorially bound group with some commonality of interest” (p, 92) who are usually sharing a common language for daily communication with the same cultural heritage. It is clear from this discussion that for developing any community, radio, in particular community radio can be a supportive tool to cover wide range of population. In addition, it has a great influencing power to motivate the marginalised group of people

According to the Community Radio Installation, Broadcast and Operation Policy (2008) by Ministry of Information of People’s Republic of Bangladesh, in the guidelines part, it stated that “Community radio is, in effect, a form of public-service broadcasting, which serves a community rather than the whole nation. Community radio is an own resource of a community, which will reflect the outlook and attitude, norms and culture and thought and ideology of the very community people” (p, 1). While defining the community radio AMARC (the French acronym for the World Association of Community Radio) (as cited in Ballur, 2012)

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