Value Chain Analysis And Background Of PVR Limited

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Background of PVR Limited PVR cinemas are one of the cinema chains in India. The company began its joint venture agreement between Priya Exhibitors Limited and Village Road show in 1995.It began its commercial operations in June 1997.The Company as in entertainment industry originated as Priya Cinema in Rahol Mackija in South Delhi.ICICI Ventures invested 40 crore in PVR in 2003 when Village Road show decided to pull out off the partnership. In India the largest and the most premium film and retail Entertainment Company is PVR.It has redefined the entertainment way which the customer needs in India from 1997. PVR as of now has 519 screens in 113 locations running across 46 cities in India. Recently it has ventured into a new concept of cinema…show more content…
1. KEY RESEARCH (Individual Contribution) With respect to the collection of various information, facts and figures in order to complete the group report, individually I played a very important role so as to get a smooth research upon various tasks that were assigned. Taking all these things into consideration my research work led to the contribution in Task 1 and Task 2.For both of the tasks my contribution insights the external analysis of PVR Limited by Porters five forces and strategic capabilities for the same using Value Chain analysis. The table below shows areas of my contribution for each tasks. Task Analysis Framework…show more content…
Close to 10,000 single-screen cinemas and 5 big multiplexes (PVR, BIG, INOX, FUN, CINEPOLIS, and DT Cinemas). Cinema watching can be differentiated by augmenting the experience with extra luxurious facilities like comfortable seating, multi-cuisine food, parking and technological advancements in projecting cinema and private area etc. But the movie itself is the core of the entire movie experience. Cinepolis has a Loyalty Program but the market penetration of Cinepolis is low. PVR and BIG Cinemas have co-branded credit cards with leading banks. Switching cost is low and there is not any significant reason for any individual to show loyalty to any specific player. Intra Industry Rivalry is high. VALUE CHAIN ANALYSIS Value Chain Analysis is a useful tool for working out how you can create the greatest possible value for your customers. In business, we're paid to take raw inputs, and to "add value" to them by turning them into something of worth to other people. A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. Primary Activities • Inbound

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