Value Proposition of Maruti Suzuki

Honda was identified as the partner who would provide and would fit in the political environment. Also, a Japanese firm did not appear threatening to the British competitors. Honda wanted to expand internationally. As benefits Honda was looking at using Rover's design studios, and selling engines to Rover. Also, the fact that no other European company would agree to a partnership with Honda combined with

Tata Motors Limited is India 's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is

Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)

These fuel efficiency automobiles would aid the nation to save on the total energy consumed by the citizens and also reduce on the energy expenses thus fostering growth through the transfer of resources to

The American automotive industry is a massive force, to say the least. The historical impacts of automotive technology and assembly line manufacturing has effected economies around the world and has also created world-wide ecological challenges. Governments, under pressure from environmentalists, have had to realize, create, implement, and constantly refine manufacturing and emission standards. Consumers, who foot the gas bill for vehicles, continue to express their desire for less expensive autos that require less fuel without sacrificing style, comfort, safety, or performance.

With great innovation, Chevrolet has revamped a multitude of its products to assist with branding and to deal with new environmental regulations. Furthermore, Chevrolet offers a collection of the following listed cars in 2017: Spark, Impala, Chevrolet SS, Corvette, Tahoe, and Suburban (Colias, 2015). Over the past decades, these models have met countless environmental and regulatory challenges. More specifically, unfamiliar fuel economy rules are in place that will require car manufacture to double the miles per gallon standards for the cars and light trucks (Tuttle, 2012). This brand-new rule would be considered a weakness of Chevrolet, since a few of the best selling brands of Chevrolet achieve low miles per gallon. Chevrolet has introduced

In order to focus on the international car market they need to have world class standards. They should be competent enough like managing the supply chain so that they could integrate products and services both upstream and downstream

Distribution is an important marketing mix. Distribution strategy of a firm is a plan created by the management of a manufacturing business that specifies how the firm wishes to transfer its products to intermediaries, retailers and end consumers. In earlier days the consumers used to book for a car and wait for more than a year to actually buy it. Also the concept of Show rooms was non-existent. Even worse thing was the state of the after sales service. With an objective to change this scenario & to offer better service to customers, Maruti took initiative. To gain competitive advantage, Maruti Suzuki developed a unique distribution network. It has the largest distribution & Service network

Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners.

There is always a picture or a visual concept that is incredibly appealing to the twelve-year-old inside everyone, whether it is a car, a sports figure, or a memorable location. To many people, cars are this visual concept; a glowing poster of a wild Lamborghini or a Ferrari F40, just driving the imagination wild. In this day and age, the world’s necessity for crude oil and petroleum gasoline makes people dependent upon the industry, and the quickly exhausting nonrenewable resource is problem. Now that the end of this staple resource is imminent, it must be conserved, a problem for cars like the Lamborghini Aventador which has a 6.5-Liter V-12 engine (“Aventador LP 700-4”). When governments and other regulatory groups like the European

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

5% of its revenues,i.e,$10 billion towards R&D efforts.The efforts are directed towards building hybrid cars and reducing CO2 emissions.It procures its raw materials and other goods through sustainable transportation practices.

However, there is no unique strategy that succeeds for Maruti, in all situations and to maintain the organization’s position in technology and to improve its relationship with customers, competitators and suppliers. Hence, there is a need to evaluate those strategies and to identify one with greater returns. So, this study is on marketing strategy followed by Maruti showroom.

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013.

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.