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VERIZON COMMUNICATION INC. Telecommunication industry is one of the fastest growing industries in the world, with advancement in internet technology, advancement in trade and commerce, social dynamics and an ever-expanding global market. Telecommunication has become one of the most essential mediums that facilitate communication, interaction and transaction in both social and economic platforms. To this end, many companies have invested billions of dollars world wide in an attempt to rip some of the benefits the young but lucrative industry has to offer. Verizon Communication Inc. is one such industry that has grown to become an international player. Verizon is one of the largest telecommunication company in the U.S. with a vast network…show more content…
As stipulated earlier the mergers of Bell Atlantic and Vodofone and consequent mergers with GTE and MCI gave Verizon advantage over other competitors to the extent that it acquired a wide network in America. Compounding this with its wide roaming capabilities, Verizon Communication’s productive capacity increased dramatically, making it possible to acquire millions of customers hence maximize its revenue. According to Mockler (2006), 47.4 million customers subscribed to Verizon’s wireless services and 3.6 million customers used its fixed line services as per the 2004 reports. This shows that Verizon Communication’s market share is large enough to make them market leaders and profitable given their outreach. Secondly, Verizon’s Communication has been a pioneer with regards to range of products and services offered to its customers. With its admirable technological resources, Verizon’s has a wide range of products that it offers to its customers, providing both fixed line and wireless services. Also in order to capture different markets, they have introduced new exiting features products such as picture messaging, VOIP, instant messaging, video conferencing just to name but a few. Moreover, features such as caller ID’s call waiting, call forwarding and three-way calling not only help in strengthening Verizon’s products range and services but also adds value to the company as it helps improve the quality of its service and hence helps the company attract new customers

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