Vicks Dayquil And Nightquil Advertisement Analysis

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction. They want the responsibility of looking after something and this

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

The girl in this commercial is sad,and lonely because she is being bullied. This is an emotional appeal. This commericial wants the audience to feel sorry for her. It does this by showing the horrible things that are being done to this girl . One example is the teenage girls drove by the girl,and started to teased her. The teenager girls tease the girl of her looks ,and calling her a loser. This bullying made the girl very sad.

The general idea in any advertisement is to try and increase the sale and popularity of a product. I have probably seen the Farmers Union ad a thousand

The commercial starts with two men feeding a baby then the family going on a walk, it pictures the man holding the stroller wearing a wedding ring. The other seconds of the commercial demonstrate other types of families engaging in typical family activities all while enjoying the food product. At the end of the commercial it pictures two men with their two children in the background is their house and the American flag all holding the advertise product, Honey Maid. The main message of the commercial is “no matter how things change, what makes us wholesome never will.” The commercial is recognizing the changes in the American family dynamic, in particular, bringing to light gay fatherhood.

Parenting magazine “Motherhood: It’s HOT” – When looking at this ad it makes me sick that a company would even advertise something so stupid. The message to me behind this ad is that women are hot after having babies. The problem with this message is that there are woman like that out there. Unfortunately though to me this shows young woman that being a “hot mom” is cool and something to look forward to.

The advertisement is based on five mums' real life stories. There a few real mums in the advertisement and to tell you the truth I was unable to tell apart the mums from the actors. The Cossette agency had left up to the real mums in regards to reliving their emotional lows for the ad.

The Tidy Up Ikea Commercial Laughter and giggles from a child fill the air, but among the playful noises, another sound can be heard, vibration. The commercial starts by showing the viewers a young boy around five years old, happily playing with many toys on the floor of his living room, among these toys includes trucks, school buses, cars, and even zoo animals. The toys picked up by him are accompanied with his creative sound effects, such as sirens and engines roaring, a typical play session for a boy his age. Suddenly, the boy slides a new toy into the camera’s view, it’s long and silver and can clearly be identified by the older audience as a sex toy. The boy innocently continues to play with the toy from acting as if it’s a

The big, bold writing on the top-left corner of the ad grabs attention. It suggests that wives are for cooking, which stimulates interest. The ad creates a desire for the product by depicting a wealthy lifestyle. It explains that

Family is one of the closest emotional systems people can have. In this ad the family is also physically close to one another and showing one another affection. Each father is holding one of their children in a joyful hug. This example of the new model of the American family shows compassion beyond race. The ad conveys a message of embracing the diversity we find more prevalent every day in a progressing society. To welcome these simple differences with smiles. Both parents are also sitting on the ground at the same level of the children. By sitting they make themselves the same height as their children and create a sense of equality. The viewer is

This commercial clearly illustrates the father as the, “ up, gone, and on their own “ parent, opposed to the reevaluation behavior the mother displays. Several factors may have contributed to the return home, such as unemployment, divorce, or simply for social support like laundry services and cooking accommodations.

The target audience for this advertisement is parents. It appeals to parents by using the image of a sweet little girl with a broken arm. It also has the words “Your Child” in a slightly bigger font than in the previous line of text, to draw parents into thinking about their child specifically instead of thinking about a child in general. This is how the ad uses pathos to elicit an emotional response from parents in particular, as opposed to a person without children. The thought of a person’s own child becoming addicted to heroin is concerning