Gay Fatherhood Commercial Analysis

In the advertisement, “The Talk”, Procter and Gamble's goal was to spark a conversation over this heavily heated topic and gain supporters due to their perspective. They do this by using the rhetorical mode of pathos to connect emotionally to all mothers.

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

This ad shows emotional appeal because there is a mother taking care of her children.

In the beginning, love is shown through somber facial expressions as he is seen stapling lost dog signs around town. The love is further displayed in the stables while snuggling up next to a horse that evening and the music “I’m Gonna be” by Sleeping at Last. The lyrics “I know I'm gonna be” and “I'm gonna be the man who” are repeated throughout the song indicating the man is pushing to be the best he can be for those that he loves (Sleeping at Last). Love is further displayed at the end of the advertisement with further facial expressions, as the pup is running down the path coming home the actors face lights up and he appears to be in shock that the puppy is returning home. As the advertisement closes, the actor is sitting in the stable with the two things that are important in his life, his horses and his dog. To play on words, the advertisement closes with a #bestbuds, leading the viewer back to the brand, Budweiser, as well as the fallacy, a dog is a man’s best

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

The first fallacy that is used in the commercial is false authority. The moms and children are not recognizable people and have no background in P&G. The Olympians are simply faces helping to support the products and bring attention. They have no background or credibility in P&G and the brands within the company. The second fallacy is overly sentimental. P&G does a great job with putting in so much pathos that we are distracted from the P&G and who they actually are. The emotions take over and suck us into supporting something we don't necessarily understand, just that the commercial was emotional and relatable. Our hearts take over our minds and convince us to support P&G. The last fallacy is hasty generalization. This commercial forms a stereotype of mothers and how supportive they are. Some people who have not been able to have that mother figure in their life might look at P&G and dislike them and the commercial because they simply cannot relate. All of these rhetorical fallacies make P&G’s commercial less effective in selling their product and producing support for their

The next commercial starts with a bear running through a forest until meeting what looks to most as a mountain man wearing a coon skin hat, fleece, and having bearded manly face. The bear runs away in fear when he notices the unworried man who is casually carrying an entire tree, defying physics. A song is played in the background of the ad talking about a man should be wild and free. In a manly fashion the mountaineer makes a bird call showing that he is master of nature as a bald eagle then brings him a diet Dr.

Social attitudes about family life have undergone profound changes in recent decades. While public acceptance of homosexuality remains a deeply decisive issue, adoption by gays and lesbians has become increasingly acceptable, with 46% of the national population favoring gay adoption. (Pew Research Center, 2006) In New York State, statutes developed to permit gays to adopt are among the most permissive in the nation. New York Adoption Code 18 NYCRR 421.16 (h)(2) (2004) states that "applicants shall not be rejected solely on the basis of homosexuality", which expressly prohibits discrimination based on sexual orientation when determining who may adopt.

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

This ad is about Dixie pepper plates, what it is selling is the strength and toughness of the paper plates. This ad is persuasive because it is using a family man to show his strength when carrying the plates and a son who is looking up at his father and showing his muscles as if admiring the strength of his father and wanting to be as strong as his dad. The advertisement that sells the product Dixie is effective because of its rhetorical appeals, persuasive techniques, and logical fallacies such as, sex appeal, individuality. It shows logos that the plates are strong, it shows ethos because Dixie plates have can hold a lot, and it shows pathos showing a family man with his family getting ready to eat. This creates the appeal to men, that being a businessman and

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The 1947 Campbell soup ad was able to relate to its viewers by depicting a young married couple. In the late 1940's and 1950's it was important to marry young. Women were pressured to marry at a young age and become a homemaker; taking care of their husband, house and children were their top priority. The husband is coming home from work, presumably an office based on his suit. His wife is able to anticipate his needs and have dinner started before he gets home.

“The hardest job in the world is the best job in the world, Thank you mom” this is the message that was included in the advertisement. A lot of scenes support both statements. “The hardest job in the world” this first statement is shown during the commercial: cleaning the house, doing laundry, waking up early to wake the children, etc. By typing these words and having these scenes, it has a lot of effects on both mothers and sons. A mother would miss taking care of her children and a son will appreciate his mother much more.

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain