Gay Fatherhood Commercial Analysis

The commercial that we took a look at was aired for the Super Bowl. The ad is a man driving a Chevrolet Silverado to pick up a bull. He trailers the large bull back to his farm where it appears he will be using it to mate with his female cows. Right away the ad uses comment, “a man and his truck. “ This has a very strong push towards advertising to a man that is looking to get the job done. He relies on his Silverado to bring back his new bull to his farm. The commercial also uses the comment, “strong for all the roads ahead.” So the ad seems to be very masculine but also has a little gravitation towards love. The bull is being used to mate with the cows back at the farm. It has the song You Sexy Thing by Hot Chocolate on while the bull walks off the trailer and uses the comment “hello ladies.” They also use words such as “bachelor” and “lonely hearts” for the bull. So it has also attacks the love appeal as well as a little humor. Through these various tactics, they stimulate demand and

This advertisement is about a popular brand of baby food. To emphasize the use of organic vegetable they used while producing baby food. They split the screen to show the comparison between babies and the product that goes into their food. “Because all babies should be handled with care," Gerber says.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Social attitudes about family life have undergone profound changes in recent decades. While public acceptance of homosexuality remains a deeply decisive issue, adoption by gays and lesbians has become increasingly acceptable, with 46% of the national population favoring gay adoption. (Pew Research Center, 2006) In New York State, statutes developed to permit gays to adopt are among the most permissive in the nation. New York Adoption Code 18 NYCRR 421.16 (h)(2) (2004) states that "applicants shall not be rejected solely on the basis of homosexuality", which expressly prohibits discrimination based on sexual orientation when determining who may adopt.

The commercial ends with a plea to the public to help stop domestic violence and sexual assault and that it’s up to us to listen. It also highlights how most people feel it as almost of a taboo to talk about abuse and people as a whole should speak up and talk openly about it more. The commercial assesses that showing support and educating people more about assault is the best the public can do, and that it is possible to get help no matter the situation; for example the woman had her abuser in the same room but was still able to obtain the help she needed to escape the toxic

The target audience seems to be everyone, especially people in their thirties and beyond as they tend to have heart problems. The advertisement appeals to all the people who have kids, especially sons who might come out as gay and asks them to have a stronger heart so that they can withstand any traumatic news. It

The commercial begins with a young boy riding his bicycle down the street. Seeming to be disappointed, he proceeds to name things he ‘won't’ ever be able to accomplish; learning to ride his bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what viewers assume is his home, the

This video began with a Cheerios commercial, which displayed a young girl of mixed race asking her Caucasian mother if Cheerios are actually good for your heart. Later, the little girl goes over to her father, who appears to be African American, and dumps the Cheerios on his chest. Next, children of different ages and races are questioned about their observations of the commercial. I immediately laughed at this commercial because it was so cute how the little girl thought the Cheerios would literally help her father by dumping them on his heart. This commercial was intended to portray a happy family that many viewers became upset about because of an interracial marriage being shown on public television. I enjoyed watching the kids react to

One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.

It starts off with a disabled man sitting on a wheelchair watching Donald Trump on television waving his hands around and stuttering to mock a disabled news reporter. The man in the wheelchair is one of several people that are not able to do what an average person can. The commercial does this to bring attention to how insensitive Donald Trump is against the disabled people who can’t control their actions. The next scene in the ad is a woman that is getting ready for work but before she leaves, she listens to Donald Trump on television saying, “Putting a wife to work can be a very dangerous thing.” The woman is in disgust when she hears him say that. The video does this to indicate how anti-feminist Donald Trump is. Donald Trump says on television, “You have to be wealthy in order to be great.” The older man who watches the screen is working on a machine and obtains the look of being worthless. The commercial does this to point out that success comes from working hard and not by having money which is what Donald Trump believes. Towards the end of the ad, an older man with a hat that has “Korea veteran” stitched to the top, is at a restaurant when on the television, Donald Trump is making a statement about war heroes. He says, “He’s (veteran) a war hero because he was captured, I like people that weren’t captured.” The expression on the veteran’s face was as if what he did in the

The commercial was established to persuade its viewers to drink Budweiser beer. Men/Women and beer are just like the horse and puppy relationship in the commercial. At the end, the screen shows “#bestbuds” which is what they believe the relationship between beer and men/women shall be. The whole commercial was most likely made to support Budweiser but it could also have an underlying meaning. Possibly the sign at the beginning showing “Puppy Adoption” could be significant showing viewers to adopt puppies. Furthermore, the morality of the commercial was to assist the company in growing by getting more people to drink Budweiser.

I think the commercial is directed towards people who are starving and have demand to have their food made fast. The commercials audience could also be younger children because by having them watch it and seeing the bright atmosphere, food that has bright coloring and draws your attention, and happy people may draw attention to the younger kids in hopes they will persuade their parents to go there.

“Last year, 29,471 children turned 18 and left the foster care system without an adoptive family” (“Adoption” 1). Unfortunately for those young adults, knowing the comfort of a stable family was not part of their childhood. Though there is a high demand for children to be adopted, the reality is many are not being adopted. Furthermore, even though there are children that need a good home, state governments are purposely making laws that prohibit certain groups of people from adopting children. States like Florida and Mississippi are both culprits. Two groups that are especially being targeted by unfair laws are gays and lesbians. These unfair laws are clear discrimination, and they should be put to an end

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain