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Vidsoft Case Analysis

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THE VIDSOFT TRIANGLE (A)

The VidSoft triangle case deals with one of the broad-based challenges facing organizations as result of the insisting need to respond globalization through working with people from different cultures (managing multicultural team).

The VidSoft triangle case deals also with the “relationship conflict “ which is –as studies demonstrated- almost always dysfunctional and probably ends up with hindering the completion of organizational tasks.

The VidSoft triangle case also reflects one important contemporary theory of motivation which is the goal-setting theory applied through its main tool ;management by objective program “MBO”.

The VidSoft triangle case provides an ideal of the integration between both …show more content…

Stage V represents the expected echo of the decision Babatunde about to make.
Third: Goal-Setting Theory:
In addition to the above main issues, the VidSoft triangle case provided one utilization of goal-setting with the management by objective program ”MBO”.
The VidSoft triangle case fulfilled the four common ingredients to MBO program which are goal specificity, participation in decision making and goal setting process, an explicit time period and performance feedback.
“As a manager, he and an employee agree on a set of objectives (goal specificity, participation in decision making and goal setting process) in an assigned period of time, usually a quarter(an explicit time period),he and employees would meet to evaluate and discuss how well the objectives agreed upon were or were not met (performance feedback)”

In VidSoft, MBO program works from “top down” which resulted in a hierarchy that links objectives at one level to those at the next level and for individual employee, MBO provides specific personal performance objectives.

Fourth: Variable-Pay Program ”Merit-Based Pay”:

In addition to the application of MBO program, VidSoft strengthened its motivational strategy with an efficient variable-pay program in the form of merit-based pay through which the employees are compensated based on performance and objective output .Using this plan enabled VidSoft to indentify clearly the performance variation

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