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Vision And Mission Statement : Ford 's Vision Statement Essay

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A. Vision and Mission Statements Ford’s vision statement is “We want to change how the world moves. Again.” This statement implies not only physical mobility, but also movement in human progress. When Alan Mullaly became new president and CEO in late 2006, Ford changed its strategy and that is reflected in their mission statement: “One Team. One Plan. One Goal. One Ford.” Each section of mission statement is further explained as follow: “One Team: People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction One Plan: • Aggressively restructure to operate profitably at the current demand and changing model mix; • Accelerate development of new products our customers want and value; • Finance our plan and improve our balance sheet; • Work together effectively as one team. One Goal: An exciting viable Ford delivering profitable growth for all.” The company has a strong mission that includes 7/9 essential components and stresses teamwork as their main value. The mission is comprehensive and answers the question of what is the core purpose of Ford Company. The statement is customer-oriented, which means that it will be long lasting and will not become obsolete if Ford would suddenly choose to expand into other automotive product markets. The statement also specifically addresses its key stakeholders in order to show that the company truly cares about

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