A. Vision and Mission Statements Ford’s vision statement is “We want to change how the world moves. Again.” This statement implies not only physical mobility, but also movement in human progress. When Alan Mullaly became new president and CEO in late 2006, Ford changed its strategy and that is reflected in their mission statement: “One Team. One Plan. One Goal. One Ford.” Each section of mission statement is further explained as follow: “One Team: People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction One Plan: • Aggressively restructure to operate profitably at the current demand and changing model mix; • Accelerate development of new products our customers want and value; • Finance our plan and improve our balance sheet; • Work together effectively as one team. One Goal: An exciting viable Ford delivering profitable growth for all.” The company has a strong mission that includes 7/9 essential components and stresses teamwork as their main value. The mission is comprehensive and answers the question of what is the core purpose of Ford Company. The statement is customer-oriented, which means that it will be long lasting and will not become obsolete if Ford would suddenly choose to expand into other automotive product markets. The statement also specifically addresses its key stakeholders in order to show that the company truly cares about
When you think about Ford, an automobile will usually come to mind. Most people don’t think about the man behind that name, Henry Ford. Henry Ford was the man responsible for the Ford Motor Company (FMC). He was also the creator of the invention that changed the mass production industry, the assembly line. As you read on you will learn about Henry Ford’s life, the FMC, and the assembly line.
They each have a mission statement, Ford’s mission statement “One Team, One Plan, One Goal.” Ford’s mission statement is defined to each part of the statement, One Team meaning people working together as a lean, global enterprise. One Plan meaning aggressively
Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real
“Any customer can have a car painted any colour that he wants so long as it is black.” (Henry Ford). Henry Ford is one of the world’s most renowned leaders for the automobile industry. The son of a farmer, Ford has always been interested in how things worked. He has improved the models of his cars to make manufacturing them faster and more efficient by using assembly lines. He also set a balance between his employees’ wages and hours worked. Ford never stopped innovating and it is shown in his later Models of his car. Ford set standards for future motor companies and set standards for modern day manufacturing.
Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.
The birth of the automobile was truly something special. Once a far fetched dream is now what many people believe to be the back bone of the American economy. When people think about the automobile the name that comes to mind is most usually Henry Ford. Although he is not credited with the invention of the automobile, Henry Ford played a crucial role in the development of mass production. The automobile was first invented Europe in 1771 with a top speed of 2.3 miles per hour. A man by the name of Gottliech Daimler produced what was known as the milestone car in 1889, this vehicle traveled at 10 miles per hour (Brown, 105). Not more then a handful of these cars were produced over seas. Not many people had ever
Ford Motor Company is America's one of the largest car manufacturer and seller. In year 1987 it faces an external business environment change in the form of new warranty policy announcement by its major competitors General Motor, which changes the current philosophy of warranty in U.S car market. This policy change may have implications not only on Ford’s sales and market share but also on various departments within organization (such as manufacturing, quality assurance, parts and service, and extended service plans) and their dealer network. In answer, Ford executives have to respond through a best suitable course of action by carefully analyzing the current market variables.
Organizations that strive to be a leader in an industry must look beyond their domestic boundaries and expand into international markets. The Ford Motor Company remains the second largest automotive manufacturer in the United States and fifth largest automotive manufacturer in the world with Toyota leading the way. This essay will address the Ford Motor Company’s strategic approach to compete internationally and identify which resources and capabilities make it attractive to compete internationally. Additionally, the Ford Motor Company’s diversification strategy options will be described. Lastly, we will identify how chosen diversification strategy options would lead to a strategic fit for the Ford
In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to shareholders. In exchange for each share currently held, the plan would give stockholders one new share plus the choice of receiving $20 in either cash or additional new Ford common shares. Shareholders electing to receive cash would be taxed on these distributions at capital gain rates. Among other things, the plan provided a means for the Ford family to obtain liquidity without having to dilute their 40% voting interest (even though they own
Henry Ford was an engineer from Detroit, Michigan who had an idea. By 1902, Ford had attempted several times to produce a gas powered vehicle, but with little capital, he realized that his attempts were futile. Ford approached a man by the name of Alexander T. Malcomson about the possibility of manufacturing an automobile. Malcomson, a friend of the family and wealthy coal merchant was reluctant at first but finally agreed with Ford, and decided to assit Ford financially with his endeavor. With Malcomsons investment and Ford's engineering skills a partnership was formed and in mid June of 1903, papers of incorporation for the Ford Motor Company were filed in Dearborn, Michigan.
Ford Motor Company is an American automaker, it is the world's fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn, Michigan, which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16, 1903 and it became one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled company in the world; it has been in continuous family power for over 110
By closing the gaps in the global operations, putting accountability in place and delivering on what customers wanted, One Ford and Mulally have been a success. Mulally had the vision, understanding of the contextual variables, and the ability to compile it into an organizational design. This was the backbone of his success. Mulally is aware that succession planning is the key to Ford’s overall strategy and tactics and has announced his successor COO Mark Fields (Taylor). One really needs to understand what Mulally really accomplished with One Ford fourpoint business plan. He was able to keep Ford out of the bailout and focused on growth and opportunity. He brought a company that looked doomed for Government ownership into profitability and success, and is still one of the leaders in the industry. Mulally might have said it best when he said, “But we stuck with the plan, we stayed on the plan, and we’re very pleased that today we have a foundation now.” “Not only have we fixed the fundamentals of the business, but we kept investing in the product.” This type of leadership and message can only encourage everyone around him. Mulally’s business cards read, “One Team ∙ One Plan ∙ One Goal” and that sums up a power strategy and something from which all leaders should learn.
The Ford Motor Company, founded in 1903 by Henry Ford, is synonymous with American innovation and capitalism. With iconic branding and revolutionary
In this section we analyse the political, economical, social, technological, natural and legal environment of Ford Motor Company.
The mission statement of Ford is not written because in past decades, U.S. vehicle industries have changed dramatically. However, Ford has a vision statement which can be substituted for mission statement, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”