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This list of appeals was created to better understand the language of advertisements and how they attempt to connect with their audience. While some advertisements can be very clear and direct with their message others may use more subliminal techniques to form an association with things viewers find pleasing or memorable with their product. Often the themes seen in advertisements seemingly have nothing to do with the product being sold. This experience is often true for your average consumer however, with tools like that provided by Jib Fowles, we can break down these strategies into individual categories and analyze how they impact the general public. The Snickers Dark Chocolate commercial ran on American television in 2007 as a part of a 4-part series titled “Feast” where groups of famed historical figures from various time periods were seen interacting in modern

The man walks into the boxing venue nicely dressed in a suite, but most noticeably after the audience has already taken their seat. This is a powerful statement to logos. 1800 Tequila suddenly redirects the main attention away from the boxing match towards the man's arrival making him look important. A handsome caucasian male who is well dressed is not only a desired figure, but a symbol as well. In this case he is a symbol of success. The ethos appeal is successfully exercised in this advertisement because the male seems to be well put together. In other words he is a quintessential figure of this specific society. By using a handsome male, the audience is led to believe that successful people choose 1800 Tequila over other

This paper will analyze one advertisement. This advertisement is a picture of two parrot and a beer bottle whit a beautiful back view. Parrots are found on all tropical continents and regions including Australia and Oceania, South Asia, Southeast Asia, Central America, South America, and Africa. The beer bottle is green whit a name that seems to say '' Flewo Brews ". This beer bottle looks a lot like the "Green XX". This bottle is rally rare since is not as popular as other beer like Budlight, corona, and Tecate but steel looks like a really good beer that someone could drink. The parrots and the beer bottle connect whit the wonderful green back grown of green trees.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Mr. Goldman is an actor who’s been around for decades, appearing in more than 350 television episodes, and acting in such movies as the Night Rider (IMDB). His acting career dates back to 1963, but it’s his work that started in 2006 that propelled him to stardom. It wasn’t a complicated role in a movie that he had to memorize hundreds or thousands of lines, or make his audience believe a tragic event that happened in his acting career, it was a thirty second ad with little to no words or facial expression that sold the world that he was, “the most interesting man in the world.” Backed by a grizzly old veteran actor with a calming low toned voice, Dos Equis has seen a continued rise in sales. From the start of it all in 2006 the company has seen a steady rise in sales. According to an article from Upright Communication, “Dos Equis has announces 32% US sales increase for the year, becomes #8 import beer, tied with Stella Artois (Upright Communications).” People are now ordering this beer for the first time simply because of their famous ad. This logo now has a sense of mystic and adventure, and now the consumers get a brief sense of the feeling through their product. They display that not only do poor college kids drink beer but adventurous gentleman do as

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

In 1971 The Coca Cola would come out with a slogan and ad that would spread across the world like a wild fire. In this image we observe a collection of 7 images, 1 in the center and 6 surrounding it creating a border. There’s something peculiar about these pictures when looking at them though, each contains at least 2 people. Displayed are friends, family and couples, out and about living their lives, all are young, and at the very heart of the image, two bottles of Coca Cola, dripping with condensation, reading its classic slogan “It’s the real thing”.

Imagine sitting on luscious couch black as light, embodied with the luminous colors of lavish gold, and having a beer with the most interesting man in the world. Dos Equis, a fresh and crisp bottle beer, demonstrates to us the adventures of the most interesting man in the world. According to this most interesting man, he does not consume beer as regularly but when he does he chooses Dos Equis. In this ad that were are shown, it is demonstrated to us that the interesting man lives both in the prime of his time as well as rich luxury. This Dos Equis ad tempts professionals by enriching their needs for prominence, attention, and affiliation. Who wouldn’t share a beer with the world’s most interesting man and be as well as surrounded by the luxuries

The Skyy Vodka ad displays what should be everything a man desires; class and a scantily dressed woman. Apart from the Skyy bottle being the focus of this image, the woman's large hat turns her into a submissive object. The man still has half his face visible, this is because he is the buyer and audience of this ad. However the woman is faceless, easily more objectified and simply part of the package that comes with buying Skyy Vodka.

In today’s society, advertisements have more of the magazine display advertisement filled up with the main image. In this Lucozade sport advertisement the company has the product being advertised and also advertising one of the players that Lucozade sponsors (Gareth Bale). The first signifier clearly shows that if one drinks Lucozades new sport drink, that not only will it make one’s performance better, but also make, feel and look like Gareth Bale. The celebrity is made to be the largest image in this advertisement. This is done effectively to catch the attention of the target audience, which is expanded due to the popularity of Bale in the footballing community, this enforces the very strong sporting discourse within the ad. The Male connotes

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

Advertising plays significant role to communicate a message to society. The main goal of advertising is to influence the beliefs of people about their use of products. However, advertising has both advantages and disadvantages. The debate of alcoholic advertising remains the most controversial issue to discuss. Both Leiber and Levy discuss over the power of alcoholic advertising either it should be restricted or not.

At first sight, both Bottled Night advertisements seem engaging and appealing. For example, the poster advertisement features a male figure (Ryan Reynolds) who is wearing a formal suit to advertise the product in a stylish manner. This represents the male as a higher class formal male, as stereotypically mainly higher class people wear formal clothing. This engages the higher class audience already through the use of just a single element of mise en scéne.

These two posters demonstrate the role alcohol plays in the lives of Americans, specifically college students. The most consumption of alcohol has been noted in the demographic of people between 18 and 25. This age range tends to drink more for social pleasure then societal stresses. These two posters demonstrate the way posters and other advertisements affect the consumption of alcohol. Advertisements and posters create images and slogans or saying that intrigue the consumer to buy the product or poster itself due to the message. Together these two posters demonstrate the relationship that exists between sex and alcohol as well as the importance of not driving under the influence.

The advertisement contrasts the different lifestyles of celebrities with each other and consumers, plays the “Something New” theme song, and variates the colors used to strengthen its argument against the idea of social distinction. Beats by Dre’s advertisement is centered on the idea that each person is as much as an individual as they are connected to one another.