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Visual Literacy And Social Media Analysis

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“One takes in ninety percent of visual stimuli, and reads non-text sixty percent faster” (Dartmouth, 2012). Illustrations, images, as well as videos invite the reader to stop and take a deeper look into the words that accompany them. Visual literacy is a universal language; furthermore, visual media can tell a story, give an example, as well as show a demonstration, all without the use of words. The presentation will use visual literacy to demonstrate how the cognitive communication theory explains the use of visual media through diagrams, composition changes, visual marketing, and social media will assist in teaching the information given by the proper authorities, such as the CDC, WHO, and NPUAP, regarding the proper hand washing/rubbing …show more content…

When one sees a picture, he or she will read. Therefore, using the visual literacy concept, visuals will be utilized as additional reading material, as is necessary for critical thought, group discussion topics, and to elaborate on the importance of the issues contained in the media. According to the Cognitive theory, the brain is always on the lookout for things that look familiar (Ryan, 2012, Sect. 1.7). Therefore, using this concept for the decubitus ulcer staging illustrations will help the nurses recall decubitus ulcers they have visualized in the past, as well as help them remember the illustrations, when needed, to assess and stage a new decubitus per the National Pressure Ulcer Advisory Panel, or NPUAP (National Pressure Ulcer Advisory Panel, 2014). In addition, the visuals from the WHO and NPUAP show branding in visual marketing by placing their logo at the bottom of all their illustrations. The design of said visuals are unchanged from the originals, as they were downloaded from the actual web site for teaching purposes; therefore, no copyright infringement occurred. In addition the visuals …show more content…

The diagram from the WHO that illustrates ‘when’ to wash one’s hands will remind staff that there are many times to wash one’s hands, including after touching patient’s surroundings, which is frequently omitted for time saving purposes (World Health Organization, 2012). The visual diagrams from the WHO illustrate the hand washing and hand rubbing techniques and will clarify any misconceptions the staff may have about handwashing, as well as the use of hand sanitizers in the patient care area (World Health Organization, 2012). The video from the CDC demonstrating the actual handwashing technique in action will show the staff, in a real setting, how to wash their hands (Centers for Diseasse and Prevention (CDC), 2008). In addition, the wound illustrations identify a normal healthy cross-section of skin with each layer labeled, which will remind the staff that there are many layers of the dermis prior to reaching the bone; furthermore, the actual visualization of skin layers will reiterate the fact that decubitus ulcers have a dramatic affect on the client’s health and well-being. Decubitus ulcers heal very slowly and the prognosis is generally poor (National Pressure Ulcer Advisory Panel, 2014). Moreover, the

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