1. Description of the proposed retail store brand concept
To the Senior Marking Managers of Walmart: As a marketing manager of Walmart I have prepared a detailed report of my strategies and recommendations of planning for the segmentation our market in to a new retail brand and develop a value proposition. Walmart has announced that it will increase initiatives to become the leader in the Health and Wellness market. Currently, this market is led by Target with very aggressive segment tactics. They have sold their pharmaceutical market to CVS and this has been forecasted to develop a recurrence of the millions of customers in this space. Walmart is already hosting health fairs and offer blood pressure checks, vision screenings, and glucose
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Healthcare professionals have been saying that the healthcare in the U.S. is the most expensive when compared to the rest of world, however rank very poorly between other industrialized countries in healthcare outcomes. This is a very complicated problem and an approach that Walmart can develop and tackle these challenges by opening a Walmart Care Clinic for customers and associates, motivated on improving access, strengthening quality and lowering healthcare costs. The Walmart Care Clinic model will concentrate on teamwork, organization and connecting customers and healthcare …show more content…
These areas are where people are uninsured or underinsured and an increase percentage of chronic diseases, limited access to healthcare, and areas with large numbers of employees. We must stay competitive with Target, Walgreens, and CVS that have their own healthcare clinic initiatives and develop expansion to other geographic location. Walmart would be sending a message of social responsibility by incorporating a strategy to include Healthcare clinics for customer and associate patients. By offering Walmart associates this company healthcare insurance could lower the overall company healthcare cost. The forecasted healthcare cost is over $500 million and this program would be a method for cost savings and cultivate healthy employees. There are other benefits that include increasing the traffic at Walmart Supercenters that could increase purchases. It is paramount that Walmart establish the retail price in the U.S. healthcare system because price leadership has always been a primary objective for this
This paper will provide insight into the strengths, weaknesses, opportunities, and threats of the Walgreens Company, the nation’s leading drugstore chain. The company’s key stakeholders – customers, employees and the community are also identified and an explanation provided as to how the company is satisfying the needs and wants of each stakeholder type. This paper analyzes the strengths of the company as the industry leader with its wide portfolio of products and services, as well as establishing the benchmark for growth through acquisitions. The company’s weaknesses include prescription errors resulting in death and being unable to keep pace with a
Walgreens operates 7,907 locations in 50 states, the District of Columbia, Guam and Puerto Rico with over 247,000 employees serving customers. The company has seen an increase in revenues, but an end to its contract to participate in the Express Scripts pharmacy provider network on December 31, 2011 poses a threat to revenues and profits for 2012 and future fiscal periods. This analysis will discuss Walgreen’s business strategy, provide a current financial analysis of the company, risks associated with the company, address prospective analysis of Walgreens and provide a decision on future investments in the company stock.
Walgreens was founded in 1901 and provides convenient access to consumer goods and services, pharmacy, health and wellness services (Walgreens.com). Walgreens has a conglomerate diversification business strategy which means they expand not only in pharmacy services but unrelated businesses such as health care clinics and in some areas Walgreens hosts 800 E.V. chargers. This type of business strategy helps to minimize risks due to fluctuations in one industry (Bateman, Snell 85). This type of corporate strategy is working very well for the Walgreens organization. The ability to service customer’s needs in a variety of needs is significant to a successful business. The Mission of Walgreens, “To be the most trusted, convenient
In a state analysis, the Massachusetts Department of Health and Human Services found that in 2003, Wal-Mart covered only 52% of total health care premium costs compared to K-Mart which covered 66%, Target which covered 68%, and Sears which covered 80%. Wal-Mart takes advantage of their employees and suckers them into their costly healthcare plans. But, if something happens to an employee, lets say two months after their hire date, they will not be covered by any healthcare plan whatsoever. "Part-timersanybody below 34 hours a week must wait 2 years before they can enroll. Moreover, part-time employees are ineligible for family health care coverage. Full-time hourly employees must
R-Mart, a retail establishment in Albany, Georgia brings this Motion to Dismiss against the action for false imprisonment brought by the Plaintiff. R-Mart briefly held the Plaintiff for suspicions of shoplifting; however, the Plaintiff was only held until R-Mart verified she did not obtain the product from the store. Because there is no relief that can be granted based on the facts alleged in the Plaintiff’s Complaint, R-Mart should be protected under the Georgia Shopkeeper’s Defense statute and the action should be dismissed.
Question 1: What were the rights of Walmart, the employer, during these two organizing drives?
Even though Walgreens is still only the second-largest health and wellness provider in America, behind CVS, the company is still very successful with over 8,300 stores that span across America, the Virgin Islands, and Puerto Rico. From 1906 when the drug store first opened it has come a long way, in 2009 they reached every state in America. They also became an investor when they spent 6.7 billion dollars for a 45% stake in the company Alliance, which was a boot company. Later on, in their investing career, they purchased a rival drugstore company Rite-Aid, a deal that was valued at 9.4 billion dollars. Owning this rival can be very helpful because they really can narrow down the customer’s choice of drugstore, almost like a monopoly. Overall
Knowing the importance of a strategic vision, every company undertakes a complete analysis periodically. In order to create a strategic plan the parties involved must know every aspect of the industry and the company at hand. The purpose of this paper is to describe and analyze the retail drugstore industry and then focus on Walgreens, the industry leader in terms of sales. As part of the in-depth analysis of Walgreens, its major competitors will also be described and analyzed. The retail drugstore industry consists of all those stores that contain a pharmacy and sell prescription drugs. It also includes businesses that sell prescription drugs online and through the mail. Most retail drugstores also offer other
This is an example of a problem that happen ay my church, the youth department went on a skiing trip in North Carolina. During the trip one of the kids start throwing up blood in the sink. So the staff that was on the trip start praying about what they should do. They felt like God was telling them to go to Walgreens and get some Benadryl. The staff was trying to decide rather they should take Lee to the hospital or not. So they gat to gather and start praying to God about what they should do in this situation. Both of them felt like God wonted him to rest. A couple of house later another kid had diarrhea.
A firm’s strategic business plan should consist of its mission, future direction, performance targets and strategy. Walgreens’ corporate strategy, as reflected in its mission statement1, is to provide the most convenient access to healthcare services and consumer goods in America15. To help facilitate this, the company employs such things as online sales, online prescription refill capabilities, offers community health care clinics and monitors the effectiveness of in-store displays to improve customer’s shopping experiences. 12 million people visit its website monthly 15.
Walgreens has used customer value analysis to determine how it stands in comparison to its competition; the key to such an analysis involves understanding a company 's strengths and weaknesses in relation to its rivals. For example, two of Walgreens’ key strengths are that many of its locations are open 24 hours a day, and that it focuses on convenience as its stores rely on the drive-thru option (Strong, n.d., p. 10). Walgreens’ stores are also strategically placed
Bohmer, R., & Knoop, C. I. (2007). The challenges facing the U.S. healthcare delivery system. Harvard Business School, Article 9-606-096.
Wal-Mart has one of the saddest benefit plans for employee’s that has created bad business practices at Wal-Mart Corporations. “Wal-Mart is one of our largest corporation and private employer in the U.S. employing over 1.3million workers, sets a national standard for wages and labor practices” (West 2005). Wal-Mart offers a low premium to employees for family coverage. A low premium may seem reasonable and affordable however, the employees have a high annual deductible. The annual deductibles are so high that most employees find themselves having to pay thousands of dollars before Wal-Mart insurance decides to be active in paying excepting providers. At Wal-Mart employment and the benefit policies has been red flagged for the Government officials to review.
the superior tracking capability of RFID chips would reduce shrinkage and other forms of loss by up
Health care is an ever-changing field. With better technology and improved healthcare reforms, companies are consistently trying to improve patient accessibility to care as well as reduce cost. Currently, there are many walk-in clinics being developed around the nation. These walk in clinics provide immediate access to a healthcare provider that can diagnose and prescribe prescriptions for the patient. Primarily located within grocery store chains and retail pharmacies, the clinics are easy access for patients. By strategically staffing physician assistants and nurse practitioners instead of medical doctors, these clinics have cut cost for themselves allowing them to provide health care at a lower cost than a regular physician’s office (Law, 2015).