Walt Disney: Propaganda Or Real Estate Advertising?

The free enterprise system is a part of our everyday lives. Without it we would not have different brands and/or companies. We would not be able to choose where to buy (consumer) and sell (producer) items. The free enterprise system is an economic system in which everyone is allow to participate in the activities of their choice. Walt Disney started out working for a company drawing cartoon duck, but things did not work out and he went onto bigger and better opportunities because of this "failure" with the company. The free enterprise system provided Walt Disney with the opportunities to develop his famous and successful brand.

In the essay Advertisements R Us, Melissa Rubin does a satisfactory job persuading readers who may not share the same view or analysis of the advertisement as her. Rubin does this by including plenty of historical context into her writing. This works by providing sound reasons and evidence to back up her analysis about what the ad was trying to do, which was to sell its product to the most profitable group of people

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, “the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,” and Stanford Encyclopedia of Philosophy’s defines colonialism as, “a practice of domination, which involves the subjugation of one people to another.”

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Disney, nowadays, has been one of the most powerful brands in our society. According to Forbes survey, Disney’s brands value has been raised steadily since Walt Disney established the company; it is now the 12th highest in the whole company of the world. This result is not surprising because, people can easily find something about Disney, characterized products or animated film, in daily life. There are many debates regarding an effect of Disney, including about “Dieneyfication”, I will bring two main stream of critical perspective against expansion of Disney’s effect in this essay. Additionally, the term of “Disneyfication” will be used for indicating expansion of Disney’s influence in the following statement.

Walt Disney once said, “It’s not the magic that makes it work, it’s the work that makes the magic.” (Capodagli & Jackson, 2007). Walt Disney was truly a visionary and ethical leader that used his talents as a transformational leader and artist to dream up a world that has stood the test of time for nearly 90 years. In this paper I will explain why he was both a visionary and ethical leader. It will show that he used inspirational motivation and intellectual stimulation to further his clear and easy to follow vision, inspire his personnel, and leverage their creativity. It will also show why I believe Walt Disney fit into the traits of an ethical leader by valuing his team members and creating an environment of mutual trust and respect. Then I will tell you how I have used the same transformational leadership behaviors to lead my people, have made sure not to fall into an ethical trap and take credit for the work others do. All leaders could learn something from Walt’s visionary leadership.

The most formidable aspect in real estate has to be maintaining one’s career. Although there are many agents in this career field, the competitive environment portrayed daily makes this career one that may prove to be unsuitable for the meek. Negotiations, persuasion, debate and often a frequent contest for supremacy in the agency are recurring tasks when trying to sell property to clients. One could think of this as similar to the board game “Monopoly”, in reverse. Rather than trying to own all the property around, these “players” attempt to sell as much land as they possibly can. Those who fail to recruit an adequate amount of clients find it hard making it “past go” and often fail in the agency or, much worse, lose their jobs.

Walt Disney was a very influential man to the entertainment industry. He made animation a whole new type of entertainment. Although Walt went through many struggles and problems, he pushed on and eventually saw results for all his hard work. Many hardships got in Disney’s way such as unsupportive parents and even bankruptcy; Walt pushed on through, always creating, working hard, and persevering to accomplish his dream.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

Despite the popular stereotype that Disney helped perpetuate, the reality of the situation is, Pocahontas's story had far less to do with romance and talking animals and far more to do with courage. Disney’s depiction is filled to the brim with historical inaccuracies- in fact, her real name wasn’t even Pocahontas.

Walt Disney and Free Enterprise A free enterprise system is needed for businesses to become successful. In my case, it was needed for Walt Disney to be successful. Walt Disney is a entertainment entrepreneur who created animated films. He is also the founder of the Disney Company, Disneyland and Walt Disney World.

1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer.

When one says the name Pocahontas, the most likely image that comes to mind is of that one Disney created nearly twenty years ago. Tall, super model body with long ebony hair worthy of a L’Oreal commercial, in a short cocktail dress with a typical Native American theme to it. She is eighteen and just met John Smith; a twenty one year old Englishman with golden hair and a body of a Greek god. At least, that is what Disney’s version of Pocahontas had happen, and if he were around at the time, John Smith would wholeheartedly agree. The truth could not be any further in the opposite direction of what the directors of Disney’s Pocahontas had in mind when they first concepted the future film that would trick the minds of many children across the United States. To Pocahontas’ and Smith’s age, appearance, and personality, to the events leading up to their first meeting and what happened afterwards, Disney took their own liberties with it and went for it.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

Walt Disney’s objectives is to be one of the world’s leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences. Disney managers focus on generating the best creative content possible promotion innovation and utilizing the latest technology, while expanding into new markets around the world. Just as those goals are set within the corporation they have another goal that they have set, which is to reduce the amount of fuel and waste they produce in order to minimize the pollution that affects our environment. Disney’s environmental awareness focuses on using resources wisely and protect the plants as they operate and keep their business growing. The corporation started their first environmental targets in 2009, which was and still is an ongoing goal for the corporation, zero net greenhouse gas emission, zero waste, and conserve water resources. In 2009 the corporation announced a goal related to minimizing the environmental footprint of their products, they began developing a paper sourcing policy and an environmental responsibility index that request information on key environmental impacts. One of their goal Zero Net Greenhouse Gas Emissions and their target is that by 2020, reduce net emissions by 50% from 2012 total levels. For Zero Waste their target is that by 2020, achieve 60% waste diverted from landfills and incineration. For Conserve Water