Web Analytics : A Study Of The Impact Of A Website On Its Users

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Web analytics refers to the study of user data collected on websites. Online commerce has been the main application area that has driven the development of web analytics in recent years. Nonetheless, the goal of web analytics is to capture and analyze data on the use made of

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

Business Analytics is a comprehensive method used by businesses deploying sophisticated tools to access past, vast and complex information and then use the acquired data and information to better analyse the organisation and equip its managers with the ability to make a well informed business decision. (http://sydney.edu.au/business/business_analytics Name: Business Analytics Website Name: University of Sydney Year 2015)

Business analytics, in a nutshell, is usage of the type of data that can help one analyze a particular business situation and decide how to improve it. Instruments used for such an assessment include statistics, and both quantitative and qualitative analysis, as well as predictive and explanatory modeling.

Web sites have progressed to a new level of sophistication, especially in terms of their capacity to track and store usage patterns and allow for the utilization of this

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at the

Web analytics tools give raw data which tells only a portion of the story: the “what”, i.e., “what happened on site today.” or “what was the most visited page today.” The remaining story answering “why”, i.e., “why this happened” can only be revealed when the raw data are processed carefully by qualified professionals. Accordingly, this will further help in offering the insights beneficial in framing successful business decisions.

“The analysis of qualitative and quantitative data of your website and your competition to drive continuous improvement about your digital presence your customer needs and prospects which translates into fabulous desired outcomes both online and offline for your business that’s more of formal definition of web analytics.” - Avinash Kaushik Author, Digital Marketing Evangelist

In a real store, sellers can interact with customers and watch their behavior and habits. Sellers can identify what buyers want and what they do not want. However, in an online-based business, sellers cannot ensure what their customers want or do not want, what are their habits and behavior. Thus, to simulate real world stores, online sellers should find a tool that tracks their customers’ habits and behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths. Therefore, web analytics emerges to cover these aspects and enriches sellers’ appetite. Web analytics helps sellers to collect and analyze data that related to customers’ behavior in websites. One of the top famous analytics tools is google analytics that is widely utilized in many, if not all, of commercial websites. The collected data aids sellers to offer better services and products to meet customers’ demands. Also, the collected data helps sellers to focus on increasing sales volume while maintaining low operating costs. Thence, sellers should realize how google analytics works to achieve their targeted aims.

In 1989, after the British scientist Tim Berners-Lee finished his project as a platform and named it “The World Wide Web.” He soon created the first website, www.info.cern.ch, which was generally consisted of a description of HTML, HTTP, and URI. The few user groups at that time had limited access to the website because the website owners’ primary intention was only to publish information for the audience to read. The arrival of Web 2.0 seems to be a game changer, participation and user interaction was encouraged, and the internet activities grew rapidly overnight. However, despite the fact that the Internet has existed for nearly three decades, the development of web analytics was rather faltering in the era of Web Analytics 1.0, where a

Small business with a website uses an analytics tool to track traffic. However, more often than not, business owners and managers do not take full advantage of the information contained in analytics reports.

Processing of data into information: Taking the data and conforming it into information is this stage’s objective.

Analytics software is crucial for any on-line business; it helps you perceive ways in which to succeed in your audience and drive traffic to your website. Google Analytics is one among the best ways to try this and is particularly useful for the everlastingly busy small business owner or the on-the-go bloggers. Google Analytics permits you to access each general statistics and trivia in careful, comprehensive reports. And in fact, it includes all the essential specifics, like what percentage visitors you are obtaining, and allows you to refine your data according to date.