Web Analytics

The « Page Rank », is the first successful explanation. The mechanism of the Page rank is globally the following, the most linked the website is, and the most popular it is, the highest the Page rank is. With those tools, the results are the most useful on the web.

Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. The web traffic matters because it presents opportunities. Many sites rely on advertising to support their online business model, and the advertiser will pay a premium for better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of annoying our visitors. for small businesses and those that want to use their website to drive sales, increased visits mean more chances to generate leads. regardless of our ultimate goals, it’s never a bad thing to have a lot of traffic. In this Assignment, we will discuss the Google analytics and How google analytics will help us to understand the website matrices or customer behavior in order to develop our website.

Avinash Kaushik’s 10/90 rule states that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories:

A website is used by different people for different uses. Each website can be evaluated for its usefulness by the general public based on certain criteria as discussed in this article.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

2. I found it super helpful to look up different examples of the website that you want it to be. It could be from your academic advisor, other classmates in the department and also other scientists. Looking at these examples will help you understand what the website should look like and so on.

In the universe of internet there are thousands of sites with different formats, objectives, specialties and services, and today on the web we can find the same products that can be found walking the city streets: newspapers, electronic stores, banks, grocery stores, transportation services, hospitals, pharmacies, gift shops and hundreds of department stores.

Using the general design of other websites, I created a map for the site to show the whole structure.

When you build a website for your small business (or you have one built for you), it makes a lot of sense to add Google Analytics. This is a small tracking code which either you can add yourself or have a developer do so. In WordPress, there are several plugins which will add the code correctly; all you have to do is paste it in.

Business analytics, in a nutshell, is usage of the type of data that can help one analyze a particular business situation and decide how to improve it. Instruments used for such an assessment include statistics, and both quantitative and qualitative analysis, as well as predictive and explanatory modeling.

The methods used in this paper were mainly literature searches, pictures and mappings to indicate how the to sites are linked to each other.

An unprecedented utility for competitor-based keyword research, SEMRush has rightfully gained notoriety amongst online marketers, bloggers and business owners as a powerful, world-class marketing tool. This fully featured, competitive SEO application is the first of its kind to assist professional SEO marketers in making website changes that will easily outrank competitors. It excels at finding great keywords, comparing them to keywords used by competitors, analyzing competitor backlinks, monitoring the traffic of competitor websites and troubleshooting marketing issues with your websites. This is all in addition to the plethora of other great features this software boasts for maintaining a competitive online presence.

Studying and analysing the different web PageRanking algorithms, a comparison is done to find out their relative strengths and limitations to find out the further scope of research in web PageRanking algorithm. This Paper aim to answer what contributes to search engine rankings? And what can web content creators and webmasters do to make their content and sites easier to find by audiences using search engines? Previous work done: Author Hideaki Ishii et al [1] Assume that the pages are divided into a number of groups, based on the hosts or the domains of the pages and interact among groups, condition that all groups have only limited ratios of outgoing links towards another groups.

The World Wide Web is a very big topic to cover. It has changed over the years and is only getting bigger by the day as users, all over the world, are creating more and more content. With this ever evolving and expanding web it is paramount for individuals to know how to traverse through these vast amounts of content. In order for users to become better at traversing this ever expanding web they must first understand what tools they have at their disposal, such as search directories and search engines. These tools can be utilized to bring up information more effectively that is relevant to the information that the user is looking for. The most popular and effective search engine is google. Tylor Jones of Clapway stated that “google search is the best search engine because of their directory,

The two main functionalities executed by a search engines are building and crawling an index, provision of a hierarchical list of the most relevant websites for search users. A world wide web is like a big-networked city with stops and subway system. Each stop, usually a web page is unique. The search engine needs to formulate a method to span the whole town and identify all breaks alongside the way. The search engine, therefore, uses the best path available that is what we commonly refer to as links. The connection configuration of the web servers binds all the pages together. Using links, automated robots known as crawlers can reach billions of documents that connect to each other in the web (Fishkin, 2015).