Weight Watches Case Study Essay examples

823 WordsNov 17, 20114 Pages
* WEIGHT WATCHERS CASE QUESTIONS * 1. Trace how you might go through WEIGHT WATCHERS CASE QUESTIONS 1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using either of these diet programs. I would first consider the risks,Look at the price any promotion being offered, nest Important thing is the Place convenient Risks Basic philosophy / approach Foods that are / aren't allowed How much work involved Cost Speed to results Sign Up Online | | | | | | | | | | | | | | | | | | | | | 2. How have Weight Watchers and Jenny Craig created value? 2. Identify the determinant attributes that set the Weight Watchers's and Jenny…show more content…
* Hollywod Case Due Oct. 26th at 6:30 Directions: You have unlimited attempts to answer the case studies. Just ensure you answer all 5 questions within the Blackboard section for your reply and hit the SUBMIT button. Do not attach Word Files.There is no time limit. So, take your time and pace yourself. ************************************************************************************************** HOLLYWOOD CASE QUESTIONS: 1. Do you think that marketing research improves movies' quality, improves the chance of making a blockbuster, or both? 2. Doe sit matter whether you do the research in-house or hire a marketing research firm? 3. Visit the top 15 movie stocks according to HSX (http://www.movies.hsx.com/moviestockindex.htm). Do you agree with the predictions of the Hollywood Stock Exchange? How would you use a tool like this if you were a movie producer? 4. Other than prediction markets, which marketing research techniques would you plan to use if you were a movie producer? 5. What are some ways that a movie studio can test advertisements for a movie, both before the launch and after the movie appears in theatres? and using either of these diet programs. 2. How have Weight Watchers and Jenny Craig created value? 3. Identify the determinant attributes that set the Weight Watchers's and Jenny Craigs' programs apart from each other. Use those attributes to
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