Wen By Chaz: Is It Purely Hype?

For years, African woman have been the prime consumers of chemical relaxers. We all have experienced similar outcome from the substance. The main result we love most about it is that our hair is so easy to manage and is straighter without our natural curl pattern appearing. Even though we lust to have straight and manageable hair, we neglect to actually think about what this substance is doing to our hair, better yet our bodies and children. So, by questing that, I would like to share the benefits and non-beneficial effects of the chemical relaxer, and introduce the other alternatives for straight hair because women need to completely stop using chemical relaxer and open her mind to a safer and natural

Chris Rock’s documentary, Good Hair, investigates the notion of what good hair is. Dominant society views good hair as straight or essentially caucasian hair. This is not only problematic to the self-esteem and confidence of black women, but it can also cause black women to appropriate Asian culture. Black women unfortunately take advantage of Asian culture in search of what society believes is good hair. Many black women wear weaves in order to align to what society believes is good hair. However, when they buy this hair, they do not realize what Asians go through. Likewise, Asians who give up their hair do not know where or who this hair will be going to. Thus, this desire for good hair further perpetuates the lack of understanding that black

Sally Hansen is known for their beauty products. When advertising their products they use the slogan, “Beauty that Works.” They have a wide variety of products that help with body, hands, lips, feet, face, and hair removal. Sally Hansen has a three page advertising spread in this magazine because of the people that read it appeal to their

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

In the late 1890’s Sarah developed a scalp disorder which made her lose most of her hair. To help her scalp she made a product called glossine. This hair care product helped treat

This is China" (146). She has started to accept herself for who she is, Chinese. If it was other westerners, they would have been skeptical about the color of the shampoo.

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

African American culture has grown tremendously and has become more popular among all of the races. Not only has it become popular but it has also stirred up a lot of controversy. One aspect of African American culture that has become popular and is very controversial is Black women wearing their hair natural. Black women are really starting to embrace their natural hair and love the skin they are in but there are also a lot of people in society tearing them down. A lot of Black women and men have very curly natural hair and when the women do not feel like managing their hair they wear protective styles like braids or faux locks. Because of these styles, African Americans have been denied jobs and opportunities to prosper in society (Williams, 2015). It is offensive to tell Blacks how to wear their hair and that it is not acceptable. It is basically like telling her that she is unacceptable. There has been a great flow in the popularity of natural hair. In the early 1900’s since Black women were teased for their natural hair, straightened hair had become widely favored in the African-American community, but it lost its popularity to the Afro, which was seen as a symbol of black pride during the 1960s. Later on, Black women and even men returned to using chemical straightening treatments known as relaxers that loosened their naturally curly hair. Experts say that this method was often used as a means of meeting the white standard of beauty. The number of women using relaxers

(Stanton, CA) The American Hair Loss Association reports that women make up 40 percent of those who are suffering from hair loss in the country. The loss of hair often leads to a decrease in the woman's emotional well being and self confidence, as it is believed that men are more attractive when they are bald or suffer from thinning hair. In many cases, medical professionals discount the effects this can have on a woman's life also, thus ladies feel as if they are all alone. Thankfully, Natural Hair Queen

Could she get him away? Would he fall for that long, wavy beautiful hair? Why take chances?” The language employed in the Hi-Ja hair advertisement was intended to provoke shame among African American women and instill fear of competition from more glossy haired, beautiful women. Advertisers intentionally employed this technique to convince anxious female readers that they needed to buy more beauty products in order to keep their men happy and faithful. Additionally, when describing the Hi-Ja hair cream, the advertisers were careful to include that the product was white in color. The advertiser’s decision to include this seemingly insignificant detail painfully reveals the racialized nature of early twentieth-century African American beauty culture and advertising. African American beauty advertisements overwhelmingly correlated lighter skin and straightened hair “with femininity, beauty, and romantic

This line includes the detangling creamy co-wash, nourishing leave-in conditioner, moisture rich styling smoothie and the creamy butter moisturizer. I used all these products throughout the styling process. I also used a wide tooth comb and rubber bands.

In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my

This ad was taken from the Women’s and Health magazine, a magazine that targets women starting from teenagers that are searching for perfection to old women who lost confidence and are searching for it. It’s for the middle-class women that are interested in their health and appearance. This shampoo would give them a young and healthy hair filled with joy and happiness that most of the people lack these days.

Unrealistic body ideals lead women to feel inadequate because of how their own beauty falls short in comparison to beauty ideals. The believed result of this is women continuous efforts in trying to change their appearance to go along with beauty standards but this is not the case for something as relevant as hair styling. In

So now here I am, frantically searching for something, anything to help my hair. Many articles I’ve read (and trust me, I’ve read a lot) have said to get a hair dryer that also comes with a diffuser. Somehow the diffuser is supposed to help with frizz within my curls, but I am not sure how blowing hot air into my hair is going to help it look nicer. With further research, I was told to get a daily styling product such as a leave-in conditioner, anti-frizz control sprays, a more curl-based conditioner, and anything I can get my hands on that contain the miraculous ingredient coconut oil. I’ve spent hundreds of dollars on hair styling products and nothing seems to help tame