PART 1
SWOT Analysis for Wendy's International Inc
Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.
To start with internal strengths of Wendy's International Inc., as can be detected from the case, include: big brand name in fast food industry; high revenues and faster growth rate compared to competition; strong presence in 33 markets worldwide, with more than 9000 stores; high variety of menu, with special items not found on competitors'
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On the other hand, in the external working environment, Wendy's International Inc. has the following opportunities: available options for small acquisitions which supported the company's international expansion; the great passion for fast-food during the last decades; and globalization which has allowed more options to entering new markets.
Whereas, in the external working environment, Wendy's International Inc. faces the following threats: tough competition in the market with big brands like McDonald's and Burger King; the fast-food industry is rapidly growing and changing in customers' preferences; repetition of competitive advantages like "value menu" and "healthy alternatives" by competitors; and competitors' new selling techniques like the drive-through windows approach developed by Burger King in the
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Ford presents one of the most striking examples in applying the vertical integration strategy, which has been developed since the 1920s, and which has been copied ever since by several companies, especially those working in the auto-making industry. In explaining the causes behind Ford's use of the vertical integration approach, it's important to note that the purpose was basically to save costs of production and to compensate for the rarity of suppliers for raw materials necessary for the company's manufacturing operations. As a result the company decided to control its whole supply chain, whether backward by controlling supplies of raw materials, or forward by controlling distribution of products to final consumers. Accordingly in the 1920s, Ford added to their scope new entities that are supportive to their auto-making operations including, "coal and iron ore mines, timberlands, rubber plantations, a railroad, freighters, sawmills, blast furnaces, a glassworks, and more" (The Economist, May 27th 2009). All these new units constituted parts of the company's huge factory located in River
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,
SWOT analysis is a study of the Strengths and Weaknesses (internal factors) of an organization as well as, the study of the Opportunities and Threats (external factors) of an organization (Mind Tools, 2016). After learning the strengths and defining the weaknesses of an organization, the threats can be eliminated making for more opportunities. A strength of CVS is the “pharmacy segment has a diverse network with 7,152 Long drug stores and pharmacy stores generating 68% of the total revenue (Kasi, 2017).” If CVS could team with Wal-Mart pharmacy, the revenue would increase. A weakness of the company is the security. Many robberies have been reported due to the organization and security measures (Kasi, 2017). If the reorganization of the
SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind
A SWOT analysis is best developed by a team of managers who have different perspectives of an organization’s strengths and weaknesses. The external threats and opportunities are best developed by an outside source to provide objectivity. An organization looks internally at its strengths and weaknesses and externally at its threats and opportunities. An organization’s strengths involve looking at an organization’s positive attributes, focusing on their competitive advantage. An organization’s strength looks at what they do well, their assets and other resources, and also take into account what others see as their strengths.
A SWOT analysis is a distinguished instrument for examination of a company’s strategic situation and environment. Its objective is to recognize the schemes that will best support a business’ assets and competencies to the desires of the market. It is the basis for assessing the core abilities and restrictions and the prospects and dangers from the external environment. SWOT stands for: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are deemed internal influences where there is some level of control; while opportunities and threats are deemed external influences where there is essentially no control.
3) Success from Wendy’s drive-thru windows was a combination of several things. I believe that the uniformity of the building, the advertising strategy and the location which was usually located in urban or densely populated suburban areas. I also think that the limited number of menu items helped facilitate orders being given out faster.
Wendy’s created an initial level of excitement that competitors were unable to match. Being known as an originator creates a strong bond between customers.
A SWOT analysis assesses the company’s strengths, weaknesses, opportunities and threats to provide competitive observation into the potential and basic issues that affect the overall success of a company. Furthermore, the essential objective of a SWOT analysis is to analyze and designate every important aspect that could positively or negatively affect the success to one of the four classifications that provides an extensive examination of the company. If properly utilized, the tool can be used to develop business strategies, identify improvement opportunities, and position the company so that is can have a competitive advantage. Strengths are positive internal attributes that are within the company’s control. It is used to help identify what the company’s current status is and how successful can be if it maintain the status. Weakness is another category that is analyzed internally and externally, by analyzing internally, management goal is to identify areas that can be improved. Through this tool, it will identify what is preventing the company from achieving competitive advantage, could it be limited resources, poor physical location, limited expertise or old or limited skills and technology systems? Opportunity identifies areas within the organization that can be expanded, it
SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company
However, Wendy’s is not famous for their salads compared from 2 decades ago when they had a salad bar in their stores. Also, the price of their products is expensive which is why more people prefer their rivals in the fast food sector.
The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
Before any company want to make a decision to formulate and implement on some strategies, they would have to evaluate and measure their current performance first. One of the alternative that can be used by the company is through the SWOT analysis. At the most basic step, gather information and conduct analysis about the internal characteristics of an organization and the condition of external market is needed. The SWOT analysis framework involves analysis the strengths (S) and weaknesses (W) of the internal factors of organization, and the opportunities (O) and threats (T) is analysis of its external factors. The weaknesses