An advertisement of 1951 by the Dorothy Gray Salon in New York City presents three different ant-aging products for women over thirty. The whole advertisement looks like a newspaper article. Its headline says “Does your husband looks younger than you do?”. Above the headline there is a large photograph showing a woman in the foreground. Her facial expression reveals that she is probably worried about something. She is looking to a man and a woman in the background of the picture. Both are looking and smiling at each other. One of the woman’s hand is touching the upper part of the man’s arm and her other hand is touching his forearm. They seem attracted to each other. Together with the headline the picture can be interpreted in the following
“Advertisement R Us “is an analysis written by Melissa Rubin on a Coca-Cola ad that was printed in the 1950s. At the time of her analysis on the almost sixty-three year old ad, Rubin was still a student at Hofstra University. The ad that Rubin analyzed was from the August 1950 addition of the Bottler Magazine which was only given to employees of Coca-Cola. Most, if not all, workers of that time were Caucasian male, which explains why everyone in the ad are Caucasian and all but four are males. The four women in the picture are wearing dresses, which help demonstrate the time the ad was made versus how it would be made in the 21st century. In 1950 it was common for only Caucasian men to be portrayed in many ads because that was how the society
Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the
The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the
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looking, while older women, no matter how beautiful, still just look older” (Julie, April 22, 2011). Gender ageism
“ Look at your man, now back to me” is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement campaigns. This new series of advertisements is trying to reach to a new target audience of twenty to forty year old males. This advertisement is attempting to create a memorable impression to the viewer through appealing to pathos,
Advertising and sex has been linked together since advertising became a big business. The use of sexually indicative images really highlight that sex is commodities best friend. Sex is used to sell all kinds of products and due to my research it seems to sell…best? Sex in the media has gone back to the 1870s when John Everett Mallais painted a portrait of a seemingly innocent Victorian girl, which he titled “Cherry Ripe” (See page a1). In the portrait Cherry Ripe’s arms are “open,” and, to make the message obvious, her hands are pressed palm to palm between her slightly parted legs, forming an image of female genitalia. Not to mention Cherry ripe’s black mitts point out the scandalous suggestion of her hands. In the portrait the mitts stand out and draw attention to the frame of the little girl’s hands. Implying mature pubic hair…? Scholars reviewing Victorians art history have argued that there are not only sexual implications in the title but that the painting reflects the tension between the innocent and the wanted.
In the 1960’s women only advertised for things made for women, now women are using their bodies to help sell cologne for men. In the 1960’s women would be seen in ads such as Hoover ads and Kenwood chef ads because that was what women did in that time, they cooked and cleaned. These ads showed women to do nothing more. The Kenwood chef ad caption was “The chef does everything but cook- that’s what a wives are for.” This advertisement targets an audience of married men. In the Kenmore Chef ad, the husband is pictured in a suit and he was neatly groomed and his wife was dressed in a conservative outfit with beautiful manicured nails. She is affectionately hugging her husband and the two are both smiling. The image in the ad accurately reflects
The advertisement also uses emotional appeal to gain sympathy from the audience. The woman in the advertisement is staring right into the eyes of the viewers. Her eyes reflect years of struggle and despair and the tragic moments of when she is considered nothing but worthless. The audience of this advertisement is intended towards women because they are the ones being treated unjustly. The way the woman is positioned in the advertisement
The cultural artifact I decided to analyze is an advertisement featured on the beauty company Glossier’s Instagram page on Sept. 16, 2017. The advertisement is a billboard in Santa Monica Place in California, of plus-sized supermodel Paloma Elsesser nude with bronzed, glowing skin holding her right leg up while sitting down. The words body hero in white font on a red label is in the corner. The logo stands out against the white background of the ad. Upgrade your shower at glossier.com is in the bottom right-hand corner in a slimmer and smaller black font than the size of body hero. With Elsesser's hair in a bun, the way she sits highlights her body curves even more. She takes up 95 percent of the billboard. Automatically, I am enticed to Elsesser's
The image shows a woman having a dinner date with another man. I took an interest in this image because it is an advertisement for women but she displays masculine traits. She is the main focus because the ad is trying to sell dry shampoo for women. Her posture contradicts the common female posture in advertisements. The first thing that I noticed was that her hands are clenched as if she is saying she won or she achieved an objective. Her facial expression agrees with her hand position. These two postures strengthen each other to tell the people looking at this ad that if you use this product than you can achieve a “hot date.” This message relates to the theme of compulsive heterosexuality. The woman takes the masculine role
The advertisement appeals mostly to women than men since the particular item shown in the image is a bright white purse being held by a malnourished woman. This visual represents the difference between a “want” and an urgent need. Its main purpose is to make women think twice about buying a purse that they may not need or donating only five dollars a week to someone who needs to be fed in order to be able to survive and in some cases feed their children, for example the woman in the picture whose name is Elisabeth Leonkokwea, she has four children she must feed. The advertisement’s image has a small amount of writing. By doing so, the rhetorical device
(556). " These two articles relates to each other because as audiences we can see the relationship that the two couples have. This also explains the ad in very well because everything Fowles wrote in his article, is proven in this ad, which is why affiliation is a appeal that this ad has. We can infer that the couple portrays the "affection of another" (556) just as Fowles wrote and the loyalty that they share. There is a glass perfume bottle that seems to be one of the main mechanisms of the ad.
Throughout the years the ads for cosmetic products have, in some respects, changed very little in their overall propaganda. Even today ads are not only promoting a product, but also, as the Primary Source article stated, a modern “idealized beauty” that continues to “emphasize youth and sexuality”, just as advertising initially did early on. (pg.505) However, a major difference is in the definition of the “idealized beauty” of today. For instance,
The ad is somewhat targeted towards women to buy their partner old spice in order for him to become a man. That is shown when the character states that “Your man can smell like a man if he uses Old Spice” (Old Spice). The sense of domination over the man watching the ad is obvious. The man in the ad is physically fit and shows that through his confidence when he tells the women, who are also watching, to “look back at me” (Old Spice). Following that up with a statement that separates the man in the ad from the man watching claiming that “he is not like me” (Old Spice). Thus leaving the women watching in a desperate state to make their man like the man in the ad. After