Rhetorical Essay On Women

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Women’s rights were not always a part of society as it may seem in today’s world. Suffrage can date all the way back to 1776. Women had to fight for their rights and privileges, hard and for many years. In the late 1800’s women were seen as much less than a male and had no voice. Women were arrested, prosecuted and put down for wanting more freedom and power for their gender. As you see in many suffrage ads, women were desperate and wanted so badly the same equality as men. A few women in particular stood up for what they believed was right and fought hard. Although it took far too long and over 100 years, in 1920 women were finally given the opportunity to share the same voting rights as men. History had been made.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Gender Equality is a big issue throughout the world, but what exactly is it? Well to answer that, it is the view that everyone should receive equal treatment and not be discriminated against based on gender. Today, most women are getting treated differently compared to men. Whether it is based on pay gap, power, or strength the problem comes up. Men think they are stronger and better than women and this upsets women because it makes them feel like they don’t have a place in this world. This is where feminism comes into place. I chose this topic because I can relate to it more than the racial option, although now it could be about the same.

There are a different number of methods in which a precise conceptual message can be distributed. Often, a more over the top and overbearing approach is utilized to grab an audience’s attention and sell a product. While some people perform such pretentious messages with little tact, there are people out there who are intelligent and creative enough to present a rich message in an overstated manner that will shock people into challenging the certainty of the message and ultimately bringing attention and business to the company advertising. The overwhelming photograph advertisement for Dolce and Gabbana portrays extreme male dominance as well as objectifying women as a whole. It promotes women accepting this role as if it is a gender normality in today’s society. Sexualization is a huge controversy in the advertising industry. Sexualization explains how ads portray women being dominated by men in the images with violent and abusive connotations. Most of humanity is completely blind to the sexism that occurs daily in the world around them. Sexism is a large issue for today’s society. Being seen in a workplace, at home, in schools, and especially in the media, the Dolce and Gabbana advertisement proves to be an image explaining typical gender roles in culture today.

The use of sexualization also reinforces a pattern of gender roles that are currently circulating throughout advertisements. More often than not, women who are used as ploys in ads are seen doing household chores like vacuuming, changing the toilet paper, or making coffee. Females are rarely ever seen in a work place, and definitely not in a powerful position. In fact, the directors of most of these ads place women below or behind the man to show who has the power in actuality. Women are seen as skinny, fragile, and immobile in high heels, while men are strong and powerful. By setting up such a strong binary between the two different groups, it is obvious that the majority of the American society will not be able to fit into these roles, and it leaves a sense of rejection for the average person. This rejection, accepted by the viewers, manifests

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

Craig Ryder is about to fulfill a promise he made to a group of 13 women back in 2012. A veteran of film, television, and stage, his promise the group that he would get their show, Real Women to London's West End. Years later, Ryder (who is the director) will see this promise has become a reality. On May 8th, the show Real Women will debut at the Playhouse Theatre, located on London's West End.

One of the most influential writers Adrienne Rich once said, “She is afraid that her own truths are not good enough.” Adrienne Rich talks about women’s role and issues in her essay called “Women and Honor: Some Notes on Lying”. She describes how women during the 1977 lied about everything. They lied about their appearance, their job, their happiness, and even about their relationship. Adrienne Rich is one of the most powerful writers, who identifies herself as lesbian feminists. Her work has been acknowledged and appreciated mainly in her poems. Throughout her decades of work as a writer-activist, Rich uses essays, speeches, and conference papers, magazine, articles book reviews, and personal reflection to articulate with

In 2013, UN Women launched an ad campaign that revealed the prevalent and rampant sexism and discrimination against women worldwide. Memac Ogilvy and Mather Dubai, the creators of the advertisement, placed authentic Google search text boxes over the mouth of the woman pictured, as if to silence her voice. By using a Muslim woman in a hijab, real searches via Google, and highlighting the true, subconscious feelings and attitude of the audience, the advertisement attempts to expose the negative biases towards women, ranging from stereotypes to blatant denial of their rights.

The ad for UN Woman pictures a close up of a normal woman, a Jane Doe so to speak, with an emotionless face and a mouth covered by a search engine suggested results pulldown menu like Google’s and the search suggestions that come up with similar results. The search results include sayings such as “women should be slaves” and “woman should be in the kitchen”. Under the search results a statement in bold says “women should have the right to make their own decisions” (Powerful Ads). This ad appeals to the literary devices of ethos and logos, while getting the point across that women should have rights to decide on their own lives. The main point of the ad is to show that even though some women have it well and have a voice of their own, many are trapped under the mere fact that they are a woman and cannot have a say in their life and this fact needs to change.

The first thing that the audience will see is the sad, empty look the women have. They seem lifeless and discontented. There is also a google search bar replacing the mouths of all women. At first, I thought the google searches were there just to show discrimination against women. I then read online that the search bar was used to represent silencing the women. The google searches correspond with the hidden message of silencing women. In each image, it is stated what women should or shouldn’t do. Its as if women should simply exist but should not make any decisions or have a say in their own lives. Sadly, the statements on the search bars are genuine google searches, highlighting popular opinions across the world wide web. Of course, the observer can easily recognize that the females come from different