McDonalds One of The largest food service retailing giant in the world. It has more than 33000 restaurants in about 119 countries and these numbers are really big. My focus is on McDonalds India: This is the first country in the world, where McDonalds had to drop off its trademark dishes and come up with "non-beef and non-pork items" to enter the market. I am up here with something that will really spice you up and would force you to really dig deep into it, so that we all can have a lot more knowledge about the use of political language. I am an Indian student pursuing my studies abroad here in Kamloops, BC, CA. I like eating a lot of junk food and am a part-time employee at one of the burger giants here in Canada. The brand name McDonalds, their slogan "i'm lovin it" and their mascot everything has an appeal in it and the taste of their food is really good. In my essay I would like to analyse on McDonalds India website. …show more content…
We are people of modern world looking around at the transformation taking place in our daily lives; in fact we can understand how we are getting affected by different issues around us. The issue of usage of language in a political way by McDonalds is one such issue; furthermore usage of words like committed again and again in all points of their mission statement isn't it a political issue? Doesn’t it make the word vague or meaningless? According to my interpretation, yes I feel it to be a political issue because they are using the language, politically; to show that they really bother about the investors and the labour; they really look forward to being a good neighbour in the community. This word "committed" is used in so many bad, punning ways that it has not only lost the meaning of it as said by Frye, but also is "Sheer Cloudy Vagueness" as remarked by Orwell. It doesn't make sense to use this word as intended by the
George Orwell’s essay, Politics and the English Language, first published in 1946, talks about some “bad habits”, which have driven the English language in the wrong direction, that is, away from communicating ideas. In his essay he quotes five passages, each from a different author, which embody the faults he is talking about. He lists dying metaphors, operators, pretentious diction, and meaningless words as things to look out for in your own writing and the writing of others (593-595). He talks about political uses of the English language. Our language has become ugly and the ugliness impedes upon communication. Ugly uses of language have been reinforced and passed down in the population “even among people who should and do know
Is Translations about Language or politics? Friel famously said of Translations, “it is about language and only language.” However, the political statement which Friel denies need not be active, but passive, as seeking an understanding of the situation must consider politics, however Friel actively avoids political comment perhaps due to the volatile situation in the 1980s when the play was first put on. D.H.
My language is a reflection of my personal identity, culture, the peer groups I associate with, my family and my life experiences.
Nowadays the competition in fast food industry is becoming stronger and stronger as more and more new brands with new and creative ideas. In this written assignment, we will be focusing on why McDonald is so successful as it is currently the strongest and largest global fast food chain.(---) This written assignment will revealing McDonalds’ company background, and its background in Malaysia, and a PESTEL analysis and Porter's Five Force analysis will also be included in this written assignment.
McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their
In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds, it is hard not to. McDonalds has restaurants everywhere, beside major roads and in almost every high street. Their commercials are on television at least once a day. They became popular within a couple of years. Teenagers especially like McDonalds because of the relaxed atmosphere, cheap prizes and the fact that all over the world you know what you are buying. In restaurants I find that the waiter there look at me and think that I might not be able to pay for the meal. With McDonalds I find that every person is welcome to come in and eat, no
There have always been two major approaches of language. There is the prescriptive approach where the prescriptive linguist believes that there is a way that language should be spoken and written. On the other hand, there is the descriptive approach where the descriptive linguist thinks that a language is the way native speakers of the language use it and the way they agree upon. The issue of whether putting relational words toward the end is adequate or not has the two methodologies debating if the rule should be a rule since the usage of the language in reality contradicts the rule. The speakers of the dialect are consummation sentences and provisos with a relational word, however the first manage says to never end a sentence with a relational word. This made a progressing wrangle about whether ending a sentence with a relational word is adequate or not. To better comprehend this perplexity, one must comprehend what a relational word is. The most fundamental definition of preposition is giving by Spear as he defines preposition as “a word that is used to create a relationship between a noun and other words in a sentence“ (77) . Probably the most widely recognized relational words are: on, in, to, by, for, with, at, of, from, as, under, over, about, above, beneath, behind, and between. Also, the general rule is that preposition stand before the word it governs. However, there are some grammarians and linguists and language experts who think that placing prepositions at the
Brand Equity: McDonalds has built up huge brand equity. It is the no 1 fast food company in India these days by sales McDonald's India is a leader in the food
In his book “The McDonaldization of Society” the author George Ritzer provides us a very clear explanation of the kind of world we currently live in. According to Ritzer, Mcdonaldization influences many other companies, such as Wal-Mart and Home Depot, to follow the same principles of the fast-food industry. This fast food moved a step up, it is no longer considered just a company like other ones, it has become a part of our culture. For example, before I moved from my home country if anyone mentioned the name “McDonald’s” around me I would instantly think about United States.
Since it first opened its doors in 1940, by Richard and Maurice McDonald, with its single location in San Bernardino California, Mcdonald 's has been luring the working class into their restaurants by offering hot and ready meals for a reasonable price. Now almost eight decades later, with over 36.000 locations in 120 countries. Mcdonald 's restaurants are everywhere Airports, Walmarts, gas stations, shopping malls, train stations, amusement parks, even hospitals. How is it that Mcdonald 's are everywhere? As modern lifestyle continues to evolve, the working class American, with its increasingly busy schedule, food has become a burden with both parents working full-time jobs to
Amy Tan is the author of several novels including The Joy Luck Club and The Kitchen God’s Wife. She was born in the United States to parents who immigrated to California from China (Gruber 35). In her article entitled “Mother Tongue”, Tan focuses on the English shared between her mother and herself versus the English that she speaks with everyone else, and how it has affected her outlook on language. Through her examples, she presents to the audience the obstacles faced by her mother’s “limited” English. Tan demonstrates that no matter how much someone may change, the most important things lay back in their roots.
I'm from Arkansas, so naturally I speak differently than someone from New York or even the next state over. My family sticks to a very interesting word choice that can be seen as southern almost immediately. My mom, while she does say "y'all" occasionally, went to Alaska and The Hamptons in New York for a while and lessened her southern twang by a mile. My dad, on the other hand, says every known country thing as he fully embraced the farm life. Ain't, reckon, y'all, and all those type of words that aren't really words and don't really make sense when used in a sentence, are the type my family uses when we're at home. Of course, some of the coarser talk stays home when we go to church, but even there, everyone's southern belle accent shows.
Despite McDonald’s excellent global strategy and localization they do face controversy. From the first time McDonald’s opened its doors in 1972, policymakers and the media was concerned about the impact the fast-food would have on the French culture. This controversy kept the company in the pubic eyes. So, when the World Cup finals was held in France, French citizens protest when McDonald’s became the official food. They believed it is too symbolic to America. McDonald’s is an easy target as everyone around the world know what McDonald’s is. Also, it is known to be an icon of capitalism. The company internationally is symbolized as “all to American”, therefore is a huge target for protest.
If I say that I am currently employed with a major petroleum distribution center, you may think that I am a highly qualified person making limitless amounts of money. However, I am using the power of language to merely say that I work at a gas station making minimum wage. Great historical figures throughout history have used the power of language, the ability to use words to their advantage, to inspire people to unite under one common cause and to change the world.