Competency D
Competency D is defined as:
apply the fundamental principles of planning, management, marketing, and advocacy;
Introduction
Planning, management, marketing, and advocacy are subjects not to be taken lightly. It is an aspect that one must deal with in any type of profession. Shead (2017) defines management as, “the organizational process that includes strategic planning, setting; objectives, managing resources, deploying the human and financial assets needed to achieve objectives, and measuring results. Management also includes recording and storing facts and information for later use or for others within the organization.” Every job and position must deal with these aspects of management in some way, shape, or form. It is essential that one must be able to conduct the skills and principles of planning, management, marketing, and advocacy in order to run and have a successful career.
Planning
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In the library atmosphere, these types of planning consist of strategic plans, tactical plans, and operational plans. Depending on the type of plan one is invested in, these can be either long-term, and lasting many years, or short-term, lasting anywhere from a day, to a few months.
Strategic planning is a thorough analysis of a library. The most common type of strategic planning libraries use, is the SWOT analysis. SWOT stands for strength, weakness, opportunities, and threats. Evans, and Alire (2013) states, “This analysis can facilitate thinking through the implications of environmental data and the capabilities of your organization… in addition, it will help you identify what went right, went wrong, or changed, since the last major planning effort” ( Evans, Alire, p. 94). Strategic plans usually also include a mission, vision, values, and goals statement.
A vital part of the strategic planning process is the (SWOC) analysis. SWOC stands for Strengths, Weaknesses, Opportunities, and Challenges. This information can be used to create ideas for strategic interventions that can shape and guide organizational decisions and actions designed to create public value (Bryson, 2004, pg. 124). Strategic planning is used to solve important issues within organizations. It can help organizations build on strengths and take advantage of major opportunities while overcoming or minimizing weaknesses and serious challenges (Bryson, 2004, pg. 27). Stakeholders and employees can provide detailed information for an SWOC analysis.
Strategic planning is the management activity of an organization to achieve the organization’s goals through setting priorities, focusing activities and resources, working of employees and stakeholders, agreement establishment, and evaluation of the organization’s direction (Balanced Scorecard Institute, 2015).
Strategic planning is an integral process of an organization defining its strategies and direction and making decisions to allocate available resources to peruse laid strategies, which provides the organizations which a competitive edge over their competitors.
The Tragedy of Macbeth would be greatly different had Lady Macbeth not been apart of it. Lady Macbeth was the puppet master for the entire scheme; she had her fingers in everything without boasting about it. Macbeth had a lot of instruction from Lady Macbeth regarding what he should and should not do. The tragedy would not have been the same without Lady Macbeth. Every little choice in life matters, every little thing that one takes into consideration when making a choice will end up affecting the outcome. In the case of Macbeth, Lady Macbeth has a lot to do with how his life turns out once he encounters the Weird Sisters. Lady Macbeth is a key character in The Tragedy of Macbeth. She proves that a man is not necessarily in charge. If Lady
Strategic planning is a necessary process to ensure an organization understands its future, and emerging operational environment and issues. Strategic planning also develops measurable plans, processes, and procedures to prepare for that environment and the future.
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
A strategic plan is a tool that delivers guidance in achieving a mission or goal with maximum proficiency and control for an organization. Strategic planning is used to transform and revitalize organizations. The plan helps provide an inclusive understanding of opportunities and challenges both internally and externally for the organization. The plan delivers an assessment of the strengths and limitations that are realistic within the company. A well-developed strategic plan will offer a comprehensive approach and empowerment for the stakeholders involved. It is an opportunity for learning and understanding priorities that will drive the business to succeed. Jones (2010), describes how in health care organizations, strategic plans
Strategic planning is "a disciplined effort to produce fundamental decision and actions that shape and guide what an organization (or other entity) is, what it does, and why it does it" (Herman, The Jossey-Bass Handbook of Nonprofit Leadership and Management, 155)
Strategic planning involves taking information from the environment and deciding upon an organizational mission, and upon objectives, strategies, and a strategic architecture. There are many different ways to go about deciding on your mission. Michael Porter, a researcher from Harvard, had a few ways for developing frameworks for developing an organization’s strategy.
According to literature, strategic planning is vital for strategic management. Burgelman (1994) points that strategic planning is a process which decides how, when and who is going to plan and how the results will be implemented. Drucker (1974) identified that the planning for an organization’s future that includes setting major overall objectives, the determination of basic approaches to be used in
Strategic planning is the process of gathering information from stakeholders, market players, professional entity, and government agency. The purpose of gathering information is formulating a realistic and a workable framework that any organization can implement and work with. Evaluation of information is a key aspect in determine the kind of plans that the organization wish to a chive over certain a period. Strategic planning ensures the implementation is, crafted well, and parties involved be acquitted with it. Developing a good Strategic plan helps a company to implement its missions and visions effectively, and helps the company to evaluate
Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. This process begins with a clear company mission statement. However, this is only a small piece of a dynamic and perpetual process. Other activities involved with strategic planning also include setting supporting organizational objectives, designing a sound product mix as well as coordinating functional strategies. Strategic planning works to set the groundwork for the rest of the subsidiary planning functions in the company.
For managers to be successful they have to be able to plan accordingly. Any good manager can understand the importance of planning, because it is one of the most basic functions of managerial skills. A goal has to be established and strategies have to be conveyed to the subordinates. For example, If I’m a manager I will engage
Per John M. Bryson, strategic planning, if properly conducted, can help the leaders and managers of public and non-profit organizations think, learn and act tactically. Strategic planning enables organizational leaders and managers to first identify their organization’s mission and/or purpose. Thereafter, the planning process permits these leaders to pinpoint the actions and activities that will enable the organization to achieve its mission. Finally, the planning process requires the organizational leaders to synthesize objectives and activities into a blueprint or concrete plan of action under which the organization will conduct its business.
Planning is considered to be a primary function of management. All organisations operate in a complex, dynamic and competitive business environment, and therefore, have to plan their actions without which they may not be able to survive.