Starbucks is making the love month even sweeter for caffeine lovers with its Valentine’s Day secret menu, which consists of three new kinds of frappes.
Arizona-based Starbucks employee Tony Aguilar concocted three Valentine’s Day-themed frappes and posted them on Reddit. While he did not expect his frappuccino inventions to become a hit, the new popular recipes are already making February even sweeter for coffee lovers, according to Australia Network.
“I was actually surprised with how popular they became,” Aguilar told Cosmopolitan in an interview.
Starbucks’s Valentine’s Day secret menu includes the Valentine Frappuccino, the Love Bean Frappuccino, and the Java Berry Frappuccino, the report details.
The Valentine Frappuccino is actually a
Starbucks kicked off the new year with the launch of it’s first-ever line of VIA lattes. Starbucks introduced a new Caramel Flan latte and a fresh line of Starbucks VIA Ready Brew lattes that are now available in Starbucks stores throughout the United States and Canada. Simply add water to Starbucks' new VIA Vanilla Latte and Caffe Mocha Latte packs and voila -- instant gratification. Perhaps more important, these new products underscore the wild success Starbucks has achieved with it’s VIA format. With it’s VIA, K-Cups, and Verismo platforms, Starbucks has a stronghold on the $8 billion-and-growing single-serve coffee category these days. Moreover, the company should gain even more market share in this space as it rolls out new products to complement its recent line of VIA lattes. As it stands, Starbucks is nearing $300 million in sales from it’s VIA format. That's a 200% rise in sales from four years ago (Walsh, 2014).
Starbucks also sells pastries, sandwiches, yogurts parfaits, salads, fruit cups, and oatmeal. Of course they also make (which is what they are known for) the infamous Frappuccino.
Starbucks is also partnering with Dreyer’s for branded ice cream, and Pepsi to distribute bottled Frappuccino.
You did an excellent job explaining how the utilitarian theory applies to Starbucks and building relationships. Just a thought, our readings state that utilitarianism is defined in our text as "An action is morally right if the consequences of that action are more favorable than unfavorable to everyone" (Fieser, 2015, p. 16). Therefore, my concern with this after additional research is that although Starbucks built good relationships with farmers, not everyone was able to benefit from what Starbucks had to offer. So is this still the “greatest happiness for the greatest number?” In comparison to your approach, I feel that the theory of deontology fits well since it was a duty that Starbucks acted towards to help farmers be successful. According
Coffee drinkers all have one thing in common; they want their coffee made to their specification. Most soft drinks, milkshakes, and draft beer are ready made. Coffee has many flavors and that can be an operational nightmare. Starbucks has 10 different types of coffee beans, 12 blends of flavors and loads of special toppings.
Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So, being able to brew Starbucks’ coffee at home isn’t a new concept. However, now Starbucks has an added twist with its new top notch coffee system, the Verismo. The Verismo is in alignment with Starbucks’ commitment to bring exceptional coffee and espresso beverages to their customers. In fact, in being able to offer customers these products at home, Starbucks has once again raised the bar (Starbucks Newsroom, 2012).
At Starbucks, a customer can get a small frappé for a grand price of almost five dollars. In this day and time, five dollars for a drink is totally pocket change--not really. Starbucks offers an extensive amount flavors and ways to amp up a person’s frappé experience. There is even a secret menu which allows customers to create their own concoction that is otherwise not on the regular menu. With Starbucks top of the line technology, they have the ability to transform anything on the menu into something else.
Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are
As much as we want to serve all range and types of people, we are also serving drinks that would excite people who do not love coffee that much. These drinks were made to satisfy our customers who are not fans of coffee
For Starbucks members, they can enjoy extra hour, which means they can get a 50 % discount from 3 until 6pm. This advertisement really looks nice and attractive because in addition, customers no need show coupon to receive this rebate. Customers can straightforwardly ask the barista to enjoy this promotion. The advertisement shows the Frappuccino look having a good taste and worth to buy it since it was only half price to get it within these few days. Hence, customers will be lured to buy it. The Frappuccino looks rich and smooth as well and its background’s design is neat and simple. This design can give a good and pleasant image to customers. In addition, this advertisement mentioned that it was a new product so customer will willing to try it with the offer price. Starbucks stores are meticulously designed to make customers stay longer, buy more, and come back for another visit. Starbucks often advertises new products on its doors and also places advertising between the ordering counter and the buffet where you pluck up
* In order to satisfy demand for more wholesome food and beverage request for non-coffee drinkers, Starbucks started offering fruit cups, yogurt parfaits, skinny lattes, banana walnut bread, a 300-calorie farmer’s market salad with all natural dressing and a line of “better-for-you” smoothies called Vivanno Nourishing Blends. Lower-calorie selections were added to the bakery cases and food items on the Starbucks menu were
As I sit in this Starbucks observing my surroundings for this paper, I instantly span out into listening to what’s around me. At a first listen, I can blatantly hear the blenders making a drink for the customers that comes and go. I also hear the coffee makers making a specific sound that tells the barista that the coffee is ready. This sounds that I’m listening too quickly makes me imagine the smell of the warm coffee that the barista has prepared. This quick listening experience I realize that this is a top-down processing in my head. The specific sound of the coffee makers quickly ignites my other senses to know that a cup of coffee has been made. This listening experiment has also made me feel closer to my surroundings. As my surrounding in this particular Starbucks is predominately college students, I am quick to realize that I am in a comfort space. I feel like I’m in my normal habitat that I’m used to being surround my people who are serious about their education.
Because of the dwindling economy, Starbucks came up with The Pairing Deal. The Pairing Deal consists of a beverage and meal for a reduced price (Pairing Deal and The Systems Theory, 2009). This deal shows that Starbucks is listening to their customers during these hard economic times.
Frappuccino drinks are now a big trend when it comes to drinks and coffee. People now look for a different experience when availing a cup of coffee. They expect more from it now. Thus, Frappe-O-Cake is a coffee shop that is located at Fairview Quezon City which is a place well-known for the unique restaurants and stores. Frappe-O-Cake provides unconventional but exciting new flavors to your ordinary coffee. We will offer frappuccinos that will not only be loved by coffee lovers, but also be loved by dessert enthusiasts.
We live in a good time. Think of just a few decades ago, when the idea of iced coffee was foreign, a frappes we’re just a glimmer in the eye of its hot-coffee parents. But as we’ve stepped into a future full of iPhones and Amazon delivery drones, thank the coffee gods we’ve got great iced drinks!