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What Is Swot Analysis Of Teco

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Assignment1:
Introduction:
Marketing is a process of business communication, where the company and the consumer audience can interact to introduce abehavioral change on a short term or permanent basis. In the opinion of Anyeshaet al. (2014),TESCO is one of the leading international retailing brandswhich build the customers loyalty by introducingpersonalizeds offer like additional incentives for shopping with the company. In this present report, the author has chosen TESCO for performing the overall study. The report also includes the details background of the company. A critical SWOT analysis is of TESCO is also presented by the researcher in this study. Background of the organization:
TESCO is one of the leading global leading retailers in the world. It was established in 1929 in London.This UK based firms currently operated in 14 countries around the world.Now, it expands its operation with over 6500 stores and approximately 32000 team members in all over the world. …show more content…

The innovative business marketing strategy made shopping easier for the customers. The other strengths of the company is its potential leadership position in the UK market. Reputed brand value in worldwide also maximises its strengths point. Global operations, including online shopping is another strength of TESCO.
Weaknesses:
Over dependence in the domestic market is the one of the main weak point of TESCO. The inefficient competitive advantage of the brand is not so sustainable to hold its position in the competitive marketplace. TESCO’s profit was badly impacted by its bad debt reduction methods. Lack of experience in some target market is another weakness of TESCO (Pahl and Richter, 2009). The other identified problem is that the company needs enormous amount of cash investment in new online shopping business.

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