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What Is The Verizon's Loyalty Program

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In my opinion, the Verizon Company is doing a great job by recognizing loyal customers and increasing marketing strategies. Using Lady Gaga as part of the rewards program and other major events could bring new customers when they see that the company rewards loyalty. They are also more likely to make additional purchases in order to get their rewards. Furthermore, Verizon offering an even better loyalty program than its competitor right after they saw that T-Mobile renovated its rewards program was a very smart move. This shows that they take immediately action to avoid losing customers. After making the mistake of using super cookies without disclosing it to customers, they tried to amend that mistake by showing to customers that they care

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