Website Analytics and Conversion Options
The initial planning done when contemplating website design is critical to its eventual success or failure. Goals, events, and key performance indicators are all factors that must be considered when contemplating the design of a website. The eventual success of a business could rely on getting these three factors right initially.
Goals are defined by the textbook as “an action that results in revenue for the company” ("eMarketing: Online Marketing Essentials," 2012, p. 354). Notwithstanding, goals provide the focus that must be the driving force behind the creation of the website in question. Ultimately, the goals of every business contain a common element, to drive the customer to complete an
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The third event occurs when the visitor makes their selection. The fourth and final event is the act of exchanging funds between the two parties, that being the visitor and the website. Notwithstanding, a business can expect to see less and less traffic at each event as there are more visitors engaging in the first event than in the fourth. Keeping with our bookstore example, the first event involves the visitor searching for the title of a book they would like to buy. The next event occurs when the visitor lands on our site, realizing that it is in stock and may be shipped to their location. The following event occurs when the visitor clicks on the “add to cart” button, having made their selection. The final event occurs when the visitor enters their information into the website, thereby completing the sale through an exchange of funds.
Key performance Indicators (KPI) are defined by the textbook as “indicators that the Web site’s goals are being met” ("eMarketing: Online Marketing Essentials," 2012, p. 356). While this may sound similar to events, the distinction is important. Events are steps taken towards a goal, while KPIs are the analysis of how these goals are being satisfied. There are many online tools that one may use to evaluate a website using KPIs. Since KPIs involve the analysis of factors that a business may alter to ultimately result in the attainment of their goals, action
The KPIs must relate directly to the organization's stated goals. These are the metrics against which the organization will be driven to perform in order to measure its success over time. For example, if your organization's primary goals are to have the field engineer arrive at the customer site as quickly as possible, complete the repair within the contracted time, and leave the customer completely satisfied, then you will probably be looking at KPIs reflecting Average Time to Respond (AVR), Mean Time to Repair (MTTR), and various other customer satisfaction metrics and indices.
This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.
Goals are integral in helping the company set timelines for fulfilling their core mission (Balanced Scorecard Institute, 2014). The division will focus on goals that focus on the generation of new ideas and how long it takes for these ideas to become business successes. As such, long term and short term goals must be clearly outlined.
The second aspect is the analysis of the Outcomes by measuring how well the website is doing in meeting the goal of its existence whether that be sales, support or informational through conversion rate analysis. Prior to analyzing the Outcomes, Kaushik impresses on his readers that many websites do not have their goal fully understood. For example, my company is a consulting firm in which our website does not have a shopping cart on our site to sell anything, nor does it provide information as to how to use our product in a support capacity. The goal of our website is to position our company, and therefore our employees, as subject matter experts in the areas in which we assist our clients in their business challenges. To do this, the strategy of our site is to provide proof of this through the usage of white papers, team biographies and client case studies. Conversion rates are then based off of visitors downloading our collateral, filling out Contact Us forms and through the
Goals set out what the organization wants to achieve, where it want to be – i.e. the vision
In order to tell the difference between goals and objectives is to clarify what each requires. According to Chambers and Wedel, 2005, “a goal is a statement in general terms of desired qualities in human and social conditions”. Goals are broad and lead to different objectives. Whereas objectives are created intended to be measured and also specify who
How we can represent the relationship between different groups of content on a website ?
Business objectives will be clear. Use your plan to define and manage specific measurable objectives like web visitors, sales, margins or new product launches. Define success in objective terms.
Goals: What do you plan to finish with your website? Get new business? Keep customers and referral sources educated? Enroll more workers? Clear goals permit your content marketing and website design group to concentrate on what will give the most effect and propel the association.
KPI: - Key Performance Indicators: the products or services that are used to measure the performance of companies.
A Key Performance Index (KPI) also called Key Performance Indicator which is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPI at multiple levels to evaluate their success at reaching targets. Hence, performance appraisal involves determining and communicating to an employee how he or she is performing the job and, ideally, establishing a plan of improvement. Performance appraisal of workers that apply KPI has its own advantage and disadvantage.
Goal setting is a mandatory step to ensure the success of any business plan. According to Study.com a business goal is defined
Organizational goals are the overall aims, motivation and mission of a business that have been established by its management and communicated to its employees. The organizational goals of a company focus on its long-range intentions for operating and its general business philosophy that can supply useful guidance for employees who seek to please their
Goals are supposed to support and merge into long term goals. The goals of retail sales
The marketing goals and objectives. Write down specific goals and objectives of its company intends to achieve by advertising and marketing. For example, using the customer 's specifications, its goal is to increase its customer base by 10 percent more than the amount available to the client, and then this is one of its goals.