Whirlpool Europe

Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in

“First, I would like to start off with a brief introduction of the company that you will be helping increase sales for during this promotional time. Whirlpool Corporation was founded in 1911 in St. Joseph, Michigan. So with over 100 years of experience Whirlpool is the world’s leading global manufacturer of home appliances. Focusing on consumer needs fuels our growth and keeps us relevant in homes around the world. We exist to create purposeful innovation that keeps homes running smoothly so personal and family lives can flourish.”

Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace of Life, 2016). Although, Whirlpool is globally the largest manufacturer, they do not dominate all markets as they do in North America. In North America, Whirlpool’s strength lies in a strong and vast brand portfolio, consisting of seven brands (Fettig, 2016). In 2006, the United States Department of Justice approved the acquisition of Maytag Corporation by Whirlpool (Henriques, 2006). The acquisition served a two-fold purpose, seating Whirlpool in the number one market share position in North America and adding strong brands such as Maytag, Jenn-Air, and Amana to the portfolio. A series of acquisitions is accelerating growth for Whirlpool and ensuring global market leadership. Whirlpool acquired Italian manufacturer,

On May 27, 2007 General Electric (USA) sold GE Plastics to Saudi Basic Industries Corp. (SABIC) for $11.6 billion.

This was not only a business decision, but it carried social and ethical responsibilities with it because the company was thinking for the benefit of its shareholders and consumers by making more energy-efficient products while keeping consumer prices fair. By moving the operation to Mexico this allowed the company to do so. But their ethical and social responsibilities to the community and to their employees were not held up due to lay-offs and relocation. Whirlpool did not

Wal-Mart specializes in the operation of merchandise stores. It began trading stock as a publicly held company on October 1, 1970. In 1972 stock was offered for the

The main business of Westinghouse Electric Corporation is electricity. However, in 1995, the company purchased CBS, a radio

Charles Ferguson, Ralph Lenz, and Johnny Smither founded Ferguson Enterprise Inc., in 1953. The company started with $165,000 in capital, with only two locations, Colmar Manor, Md., and Birmingham, Alabama. During the next five decades, Ferguson saw big growth in revenue and continue to grow rapidly, doubling its size every five years. In 1982, Wolseley plc, which is listed on the London Stock Exchange located in the United Kingdom, bought out Ferguson. Ferguson is a wholesale distributor of residential and commercial plumbing. It was ranked the largest wholesale distributor of residential and commercial plumbing supplies by trade publications here in the US. Here in the United States, Ferguson is the fourth largest supplier of heating and cooling (HVAC/R) supplies, and second largest within the waterworks industry.

In the revised income statement, projected net income after taxes would significantly increase from $3,963K to $4,651K in 2011, and from $3,818K to $4,716K in 2012. This is predominantly driven by the sales growth of $21.6 million in 2011 and $28 million in 2012. Without this project, net income would have otherwise peaked in 2011 and decline in subsequent years. Thus, this investment

Wal-Mart was found by Sam in the year of 1962 and the company got incorporated as Wal-MartInc. in the year of 1969. The same became a publicly traded company in the New York Stock exchange only in the year of 1972. Sam Walton initially purchased one of the Be franklin stores and started Wal-Mart with its family name Walton and was named as Walton stores. The company has generated close to $250 billion sales just from its grocery business which is the biggest contributor to the percentage of the sales. Under its

Whirlpool thought they were ready to go live with SAP until September 18, 1999. Whirlpool seemed to be making all the right moves, like dispatcher assignment, having centralized pricing, and vendor interfacing. Even the best laid plans don’t always work. Everything seemed to be going smoothly at first because there were only 1000 system users, once 4,000 users were on the system, performance deteriorated which lead to 4-8 weeks delivery delays to which some customer cancelled their order and went with a competitor. Whirlpool should never have gone live until they realized what impact the red flags

The actual production would begin in the third quarter of this year, therefore only half year’s depreciation should be counted on Equipment and IT communication in 2004 (According to Appendix A). The following years (2005-2008) incremental cash flows are computed by the same method. However as the IT equipment and furnishings would be depreciated on a straight line basis over 3 years, thus in year four (2007), there would be only half a year’s deprecation left and after that it will be used up. The last year’s net cash flow in 2009 should be included the extra terminal Value on that year, which includes 24 years’ residual value on building and one year and a half residual value on equipment totaled $2,990,412 with two assumptions of by using residual book values for the building and operating equipment and there will be no further NWS advantage after year 2009. Finally, by obtaining 6 years’ incremental cash-flows and discounting them back to time zero (with the estimate rate of return by 15%) lessing initial cost to get an appealing NPV of $1190528 (Luehrman, p. 3).

Royal Philips NV and Matsushita (owner of the Panasonic brand among others) are two of the world’s biggest electronics multinationals. After successfully building their global empires in the early twentieth century, they have both suffered financially in recent decades. It is therefore interesting to look at why this has happened and what their future prospects are.

Whirlpool Corporation is the number one major appliance manufacturer in the world. Whirlpool Corporation was incorporated on August 10, 1955. It trades on the NY Stock exchange under WHR. Whirlpool is one of the world's top home appliance makers. It specializes in laundry appliances, cooking appliances, refrigerators and freezers, compressors, dishwashers, mixers and other small domestic appliances as well as manufactures and markets home appliances. Whirlpool has huge global experience in the consumer electronics business as well as a strong research and development capabilities to innovate consumer electronics. As of December 31, 2016, the Company manufactured products in 14 countries and sold products to over 135 countries. Whirlpool does an excellent job marketing in global markets throughout the world under popular brand names, such as Whirlpool, Maytag, KitchenAid, Consul, Brastemp, Roper, Amana, Bauknecht, Jenn-Air and Indesit. The Company has different segments including the North America; Europe, Middle East and Africa (EMEA); Latin America, and Asia segments. Major customers for the Whirlpool Corporation include retailers Lowe's, Home Depot, Sears, and Best Buy. In 2016 the corporation had approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers. Whirlpool strives to be the leader in home appliances and does this by being innovative and promoting corporate entrepreneurship throughout the

In light of the above findings, since there are obvious problems found in Whirlpool¡¦s international business strategy, it is recommended that Whirlpool should refine its strategy as follow: