Who We Are Ad Analysis Examples

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

In this address Clinton uses a combination of all three to try to convince people of her being the right candidate for the job. Clinton’s rhetoric depends largely on the fact of her being relatable in comparison to the millionaire Trump who makes up the much envied American and criticized elite.

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

With the presidential election coming to a close, the campaigns of Hilary Clinton and Donald Trump are doing their best to attract voters now more than ever. The question is, who will be more successful? When analyzed in detail the Hilary Clinton campaign is appealing to their targeted audience in a way that makes her campaign more successful.

Thousands of Democrats flocked to Philadelphia in July of 2016 to witness Hillary Clinton accept her party’s nomination and officially become the Democratic Party’s candidate for the President of the United States. To those in attendance and those watching from their homes, the highlight of the weekend is arguably Michelle Obama’s remarks advocating Hillary Clinton’s pursuit of the presidency. The current First Lady’s careful and pointed diction convey her feelings of praise and approval towards the party’s nominee, and the ease through which she appeals to pathos couples with her powerful call to action to strengthen the message she is communicating, rallying people together in support of Hillary Clinton.

Since then, commercials have all had a similar format, appealing to your emotions, showing you why you need it. Emphasis is put on you rather than their products, and how much some products sold is unreal. This growth in the market for those advertised products isn’t refutable, and obviously politicians realized this technique works because they started using it too. There’s little doubt in my mind that it works for politicians just as much as it works for multi-million dollar corporations. Emphasis on emotional appeal rather than reason and logic is a big theme in this chapter, and Postman is correct in making it one because it is undeniably what changes our view on politics

"They throw all this stuff at me, and I'm still standing," Clinton said, adding that the attacks come "because I've been on the front lines of change and progress since I was your age." She was optimistic, saying: "Don't get discouraged. It's hard. If it were easy, hey, there wouldn't be any contest. But it's not easy. There are very different visions, different values, different forces at work, and you have to have somebody who is a proven fighter - somebody who has taken them on and won, and kept going, and will do that as president." Clinton's idea is that Sanders' ideas sound nice - but will not work in Congress. That was clear when his ad featuring the Simon & Garfunkel song "America" was played, and she smiled and complimented it as "fantastic" - and paused - and then said that she'd be the better president and

Political ads have become something politics rely on to achieve the voters vote. Politics is a huge part of our democracy and we take pride and joy with the power our decision has in our government. We see the same message from each candidate that we miss to look at their body language and what each word they say mean throughout the commercial. Every political commercial has the same purpose, but it’s always directed to specific people. It’s simple to get lost in words when you are unfamiliar with the topic so it’s crucial for us to pay attention and think critical. The politician in the video isn 't running for president or congress, he 's running for Agricultural Commission of Alabama which might be as big as running for president in that state. In this essay we will discuss the reinforcements, visual effects, and the hidden we miss.

Hilary Clinton and Donald Trump face off in the 2016 presidential election, representing the democratic and republican parties, respectively, and fighting over the vote of each American. Commercial advertisements are an effective medium by which Clinton and Trump communicate with the people. In “Unfit”, the commercial for Clinton, various sources damning Trump are played in addition to footage of the republican candidate, arguably, at his worst. Meanwhile, the commercial from Trump’s campaign, “Two Americas: Economy”, depicts two distinct versions of America’s economic future: a devastated future under Clinton and a prosperous future under Trump. Through each campaign’s commercials, the candidates attempt to destroy their opponent’s credibility, appeal to the logic and emotions of the people, as well as establish their own integrity.

Hillary Clinton is a political veteran of the Democratic Party who first had her start in national politics as a First Lady, using her power as a first lady to enact several policies such as the Adoption and Safe Families Act, which created unprecedented protections to foster children. It is no surprise that Hillary has kept herself involve in the political scene by joining the United Nations as an ambassador and most recently as a secretary of state under President Obama for two terms. Today she is taking it step further and has her sights on the White House to continue the works she had during her time as a secretary of state during a time where racial tensions have run feverishly high within the African American community. Her ads have been aimed at quenching the fires that burn the citizens of the United States and bringing order to a society on the verge of chaos. Recently, she has created various ads during her candidacy to show her resolve on these matters. The ad “Stand” attempts to persuade views to vote for Hillary Clinton by appealing obviously to the value of justice and more subtly to the values of hope and unity.

In the political ad titled “Family Strong” approved and paid for by Hilary Clinton, Clinton is shown as a strong female leader that is very involved with not only her family but the wellness of all people. Throughout the advertisement Clinton is shown speaking about why family values matter in politics. Hilary Clinton skillfully uses plenty of rhetoric via pathos, ethos, logos, and kairos to captivate her audience. Clinton shows the audience her empowering leadership and delicate motherly grace that the nation craves. The question potential voters are inquiring: Is Hilary Clinton the right candidate for president? The advertisement successfully depicts Clinton as the right candidate to become the next President of The United States.

Some ads require you to go more into depth and use your critical thinking skill to analyze the message. The ads that I picked to analyze for this essay are very interesting because the concept of the

After losing key primaries in Wisconsin and Michigan, the Clinton campaign struck back by holding Ohio, defeating Sanders in New York, and then crushing any lingering hopes in California. The Clinton campaign knows how to fix problems. Similarly, what can be stronger in rebuilding her character and the ability of mainstream America to trust in her (again - remember her stratospheric poll ratings when she stepped down as Secretary of State?) than by having the most forceful speeches from Michelle Obama, Bill Clinton, Joe Biden and Barack Obama? And this same fearsome foursome will be all over the field from now until November 8, helping to shore up Hillary Clinton's standing with the American

Yet, what is the AD? To put it simply, the AD is the belief that anyone can rise above their social position,