Impact Of Advertising On The State Of Alabama

This is a rhetorical analysis of the commercials made for Apple and Thai Life Insurance respectively, comparing the techniques each company employs to improve its public image and influence its audience or market. The two ads shall be compared by analyzing the effects of the visual elements, noticeable features of the transcript, concerning core values each ad/company promotes, the way each ad manages time and screen estate, and how they all relate to producing effects. Advertisements usually make pathological, ethical and logical appeals to their audience with the ad creators choosing to emphasize on one or two appeals. The two ads in focus are unique in their own ways with different ideas and messaging.

Hilary Clinton and Donald Trump face off in the 2016 presidential election, representing the democratic and republican parties, respectively, and fighting over the vote of each American. Commercial advertisements are an effective medium by which Clinton and Trump communicate with the people. In “Unfit”, the commercial for Clinton, various sources damning Trump are played in addition to footage of the republican candidate, arguably, at his worst. Meanwhile, the commercial from Trump’s campaign, “Two Americas: Economy”, depicts two distinct versions of America’s economic future: a devastated future under Clinton and a prosperous future under Trump. Through each campaign’s commercials, the candidates attempt to destroy their opponent’s credibility, appeal to the logic and emotions of the people, as well as establish their own integrity.

For many years we have seen the political parties use advertising as their main agenda to reach the public attention. Edwin Diamond and Stephen Bates introduced to the world the four phases of political advertising (Trent& Friedenberg, 2000). In these phases the candidate gets the opportunity to introduce attack, show their beliefs and explain to the audience what they can do for the country as a whole. In the four phase of advertising there is also three rhetorical purposes that is use to draw characteristic to the ads which shows praise to the candidate’s virtues, attack or question their opponent and the effort to respond to their opponent. In the ads I choose from YouTube you can clearly see the different actions taken to show the world

The beginning of the video advertisement of Barack Obama for the 2008 presidential election was quite attractive and convincing enough to motivate the targeted audience. The advertisement targets the general and common Americans who longed to have a change after two consecutive terms of George W. Bush. Tired of hearing about events of war, Americans could find the message of Barack Obama to be appropriate and striking. It is quite blatant that the presidential ad was meticulously crafted to fulfill the needs of the targeted audience. There are three basic tools introduced for the rhetorical analysis of any communicative medium. These elements are ethos, pathos, and logos. In the campaign commercial, Obama artfully combines these rhetorical

There are two gentlemen in the run-off for Louisiana’s next governor. As Election Day nears, the campaign ads of these gubernatorial candidates have changed drastically from the beginning of their political race. Voters are accustomed to campaign advertisements through television commercials. At the start of this race, the candidates disclosed important details about themselves. They listed their political experience, their accomplishments, and their ideas for the future. Now that the field of candidates has narrowed, the type of television commercials has changed; the two candidates have “gone negative.” When candidates “go negative,” their attention is focused on the opponent’s unfavorable characteristics. Negative political ads discourage

Today as we prepare for another election, posters, television, radio, and social media ads all proclaim the slogans of these candidates. Campaign slogans often highlight the major concerns, frustrations, and hopes of society. The intent of any political slogan is to capture and encompass a candidate’s message and ultimately frame the voter’s choice. These phrases are strategically crafted to meet the changing social conditions as well as the need for authorities to establish control. With a vast number of candidates running, slogans have become a way for individuals to separate themselves from one another. Additionally, in competitive fields slogans are crucial if they summarize

For this week’s forum, we are to analyze campaign ads from both parties for 2008 and 2016 presidential elections. Reviewing these old and some unseen campaign ads reminds us of the actual period and mode during these election periods. Using the livingroomcandidate.org website and seeing some for the first time, reminds the tactics used.

Whenever a political candidate runs for office, they will rally around a support group to fuel their cause. Barrack Obama sent out several campaign advertisements that highlighted all of the positive reasons for why Americans should vote for him and not Mitt Romney. Obama had to cover his losses in his first term so that he could reflect better in the minds of the American people. Obama’s campaigners were passionate about getting him elected. People would brand his slogan of “Hope”, “Change”, and “Forward” to persuade others into siding with their opinions. They wanted the voters to see that Obama was the best political candidate and that he had a vision to move forward into the future. Obama wanted Americans to have faith in him for another four years. Campaign ads are some of the most manipulative sources of public writing. Highly educated individuals use different graphics through billboards and television commercials to relay messages to

The chosen ad category for this project is drinking and driving. The main purpose of this was on how society can stop this horrible incident that happens in almost every weekend around the world (the time when people drink). There has been a rise of these in the America continent (North and South) over the past decade (Intoxalock). Despite all the messages the government keeps passing to the public through advertisement in the form of posters, banners, commercials, and social media platforms, people choose not to listen and keep repeating the tragedy over and over again. This ad, which image depicts an arm with a truck drawn on it punching someone else in the face, isn't one of the posters that just informs against drinking and driving,

n advert attacking Donald Trump – arguably the first time anybody’s sunk any real effort or money into such a project – has finally surfaced. The two-and-a-half-minute video, paid for by a political action committee called Our Principles PAC, uses Trump’s own words against him. He has never been shy about giving his opinion, but over the years he’s held opposing opinions on almost every issue. Some of the footage in the ad has already come to light, but taken together it’s a bluntly effective demolition of Trump’s commitment to the conservative cause.

Since the use of the television sparking in the 1940’s, people have tuned in to watch the presidential elections. As they watch, they are connected to the candidates through interviews and debates, shown in the Nixon-Kennedy election, and with Bill Clinton in the 1990’s. Political image has not only misinformed voters, it has also turned politicians away from pursuing issues and instead focusing on their image.

“A Pledge from Denny’s Restaurant” on July 1993, claims that it will help customers and are willing to accept their mistakes because they are also human (YouTube). The employees and manager are committing to help anyone not matter what, thus appealing to the emotion of love because it is making customers to understand the obstacles they face daily and to care for them. It makes customers to interpret the commercial for good, however over the years many will attack Denny’s because of the fact it has not completed their goal. It is connect to Denny’s image by giving the classical feeling and having a warm sensation. A family can enjoy their meals and build happy memories. The commercial made by Denny’s illustrate modern society because of the fact it prompts the product, but not involving anything with emotion or manipulation. It is simply and narrow, therefore money and forming a connect with consumers have become the number one goal for

“An Analysis of the Political Advertising in the 2016 Presidential Primaries” by Colleen O’Donnell, examined the correlation between the political sponsor of advertisements (candidates, PACs, or Super PACs), and the type of political advertisement aired. Political advertisements are categorized into three different groups: positive, negative, and contrast ads. In the “Introduction” section of her paper, O’Donnell provided an argument for the pros and cons of each sponsor using the types of ads, largely the negative ads. For example, O’Donnell contended that, if a direct candidate aired a negative ad, they may experience more backlash. However, she continued to say that negative ads draw in the viewer better than positive ads, increasing the

Everyone is watching the general election. From the majority of all Americans to America’s allies are paying close attention to the 2016 Election. Donald Trump and Hillary Clinton are practically the center of the universe, for they will both have major changes upon being elected president of the United States. Both candidates should be wary of what they say in public, because they are considered role models to young children. Trump has been known to speak his mind without a filter, and not be politically correct. Clinton’s campaign aims to use Trump’s unfiltered opinion to sway the audience to vote for her. The advertisement video wants the audience to know that he is unfit, because his untamable temperament and unpredictability can terminate alliance and any progression made from the democrats. In the advertisement video, the producer uses strong offensive diction from Trump’s blurs and cinematic tactics to demonstrate that Trump is unfit to leader of the free world.

Many things about political advertising has changed since 1952. If Barack Obama's on-screen demeanor was as stilted and wooden as Dwight Eisenhower's in 1952 he probably would not have been elected. In 1952 no one expected the presidential candidate to perform well on television. The Kennedy Nixon debate in 1960 change that forever. From that moment candidates were also spokesmen for their campaigns. Although the style and the length of the political advertisements have changed, there are a number of themes which form the basis of political ads from those early days to the present present. Candidates try to introduce themselves to the public. They seek the endorsement of prominent people or they are tarred by association with others. They tout their records. The two dominant issues are national security and people’s standard of living, which focus on economy and taxes. Rather than selling a consumer product, political ads try to sell the voter a candidate.