Whole Foods Advertisement Analysis

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If in 2014, Kroger, Costco and Walmart have done a great work pressured Whole Foods Market out of their number one seat in organic food, then in 2015 and 2016 may be the years in which Whole Foods trying to fight and gain back its position. In 2015 Whole Foods has just launched its very first national advertising campaign called “ Value Matter.” It is a series of advertising with the theme “Values Matter” on any social media or television. The company’s largest-ever advertising investment around $20 million somewhat has increased the value of company brand image and fight back the aggressive from their competitors such as Walmart and Costco. Coming to 2016, Whole Foods aiming to extend their market to a broader audience in a way that still

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