Why Google Should Spend Profits Somewhere?

The search engine, Google, has been deemed and is famous for its highly successful search engine. This unit closing case reveals how Google has become a powerful search engine by detailing on how Google works, how revenue is made by ADWords, and by explaining the expansion of Google. Google works with the web server which sends the query to the index servers then travels to the document servers and finally returns the results back to the users. Revenue for Google is made by ADWords, a part of Google’s site, which generates revenue by marketers and advertisers that pay to place their ads on Google’s site. Google allows the possibility of expansion by having their application program interface (API) enable

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google Inc. provides the biggest threat to Apple Inc. due to the hugely growing line of the Android market and their overwhelming ability to provide advertising to vendors. This seemingly puts heavy pressure on Apple to keep up with new products and to continue to create the next best thing. Google provides a much different way of recording their revenue. This is due to the fact that they receive revenue in a much different way. Google, unlike Apple who mostly sells products over services, sells services over products. The main source of income they receive is from providing there vendors with advertising space. As much as 96% of the company’s revenue comes from this source (Google Inc., 2012). Within this variation, they recognize revenue a little differently. Since most of the revenue comes from advertising, Google collects most revenue on a

Try to imagine a world without Google. It is almost impossible to do so. It’s acceptable to assume that the majority of people who search the web for answers, online shop, or to cure their curiosity, are using Google. Google has over 3 billion queries a day. In today’s society, computing is a part of our everyday lives. More specifically, today’s search engines such as search mogul, Google, Inc., has revolutionized the way we conduct ourselves on the internet. In John Battelle novel, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” discusses how today’s search companies are trying to conquer the seemingly impossible task of finding out what does the world want? This novel also discusses how early technology companies like Google and its counterparts have innovated the way we do business online. Google has achieved using many business strategies through innovative technology and products. They have achieved operational excellence over their competitors and continue to excel as well as have the competitive advantage. Learning about Google’s early triumph over hardships and becoming one of the most successful technology companies the world has seen is interesting and quite inspiring.

In his article, “Privacy Policies, Terms of Service, and FTC Enforcement: Broadening Unfairness Regulation for a New Era,” G.S. Hans, a professor at University of Michigan Law School, points out, “Because Google collects, collates, and retains so much raw data–both regarding Internet search queries and its users’ behavior within Google’s suite of sites–it ranks as one of the most highly valued Internet companies, with a current stock price of over $650 per share” (175). It clearly indicates that the world’s most used search engine of Google is making too much profit by selling consumer data to various advertising companies, and these companies sell their products back to consumers to achieve their goal. So, consumers are at the privacy theft, and Google is one who makes a large amount of money out of this circular process. Alex Radford, a general manager of digital media at Aegis Media New Zealand, does not like Google’s money making advertising business. He likes half of Google which is helpful for people, but does not like its money-making game. In his article, “Goooogle DON't BE EVIL?” Radford certainly expresses his thoughts about Google’s advertising game. Google’s dominance in advertising field is unbelievable. According to Radford, Google is a leading business company, a company which owns about ninety percent of the global search business in today’s advertising era . Again, Radford believes

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google’s mission is to organise the world’s information and make it universally accessible and useful. Google’s main business is the provision of web search and delivering both performance and brand advertisement, among other online products. The company’s main source of revenue is from digital advertisement related activities, which accounts to 92% of the revenue. The remaining 8% of the revenue comes from other products that Google sells like; apps, hardware, subscription fees for cloud platform, maps, and other services. The primary listing for Google Inc. is on the NASDAQ, but it is also traded on 18 other exchanges in 10 countries (Google, Financial Times).

Google is one of the biggest company in the world. It was founded in 1998; it was developed to serve hundreds of users around the world. Now, it is working on an innovative business model of attracting an internet user and earning revenue from targeted advertising. The mission statement of Google is “to organize the world’s information and make it universally accessible and useful”. This Google’s mission has shown advantages for the organization and earned benefits and also made it top over its rivals. It went global and established branches all over the world and offered its services in all local languages, this helped the company gain an advantage over its competitors.

. Yahoo and Google are multinational technological corporations that specialize in online services and products. Online browsers such as Yahoo and Google face many economic factors that affect their businesses profitability. Although they are in the same industry, they vary significantly in terms of their operations. We will review these two companies and unravel the longevity and potential economic prosperity that these two companies might demonstrate in the near and distant future.

A)Google's two-sided platform concentrates on products and services that unite users in the network. The triumvirate of Schmidt, Brin and Page has the CEO and two presidents orchestrating (in Schmidt's own words) a kind of "run-and-shoot offense" (Google:3), allowing the search engine to profit both as a place where web searchers can locate information and a place where businesses can advertise their products. What began as a Stanford University research project became an algorithmic dream, providing quick access to web surfers around the world and a new way for advertisers to reach an audience.