Why We Should Be Allowed To Use Music In Advertising

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

When wanting to listen to a song today, one no longer has to buy or download a physical copy. In today’s world, streaming has become one of the top ways of retrieving music content. This major change has led to a profound shift for the music industry and its artists. It has developed a continuous conflict that affects the way music is distributed and how artists make a living. Listeners stream music electronically through their computers, phones, cars, and more. Most of these streaming platforms allow for the content to be free, which directs to the question of whether music should be free or not. Streaming is a topic that has presented itself to be a valid issue on whether it ultimately hurts or helps artists and their careers. Streaming has both pros and cons, but in order to aim to figure a possible solution there needs to an examination of the history of the issue, a proper analysis of both sides, and evaluating its importance.

Artists shouldn't sell out their music for multiple reasons. One being is that the artist is practically giving their music away. Using an artists' music in ads means that the artist or artists who made it had to "sell out." To sell out a song, the artist/artists sell the complete rights of the song to major corporations. Even though selling out has been successful in the past, and in cases as in the

Have you ever watched a commercial, or an ad that has a very popular song attached to it? Chances are, you have. Advertisements are a way for a new artist to become known, or an older group promote an older song to appeal to the new upcoming generation. Many artists such as Zoë Keating, have become popular by advertisements or online music streaming sites (Carter). In other words, songs should be used in advertisements.

In “Music and Consumer Experience,” writer John T. Lang addresses the connection between the auditory atmosphere and consumer experience, arguing that companies use differing sounds. The author states that corporations use music to influence a consumer's mood and opinions. The beat of the music influences the speed that a customer move. Slow beat and customers linger, fast beat and customers will hurry. Music also serves to drown out unwanted sound and draw in customers. This music is played not to be listened to, but to be heard and influence customers. The music is programmed to result in the desired way. John uses the example that the sound of "babbling brook" will create a calm environment. The company, Muzak (now Mood Media) was a pioneer

Music is a very helpful and wonderful thing. The first song ever written was 3,400 years ago. Music has come a long ways since then obviously. There is all types of music, the main types of music are blues, classical, country, electronic, folk, and rock and roll. All the artists of each type of music has worked very hard to record their songs and get them on tape, radio, cd, and record. These artists songs are often used in advertisement. Some people believe that artists music should be used in advertisement and some people think otherwise. I believe that artists songs should be aloud to be used in advertisement with the artist's permission and signature written on a certain contract written to the artists and advertisers needs.

Some artist’s choose to license out their music to businesses to be used in advertisements and other artists choose to just keep to their music. I oppose using artist’s music in advertisements for a variety of reasons.

When creativity is restrained or promoted by the music industry, choices of bands and artists can be questioned when commercialism choices effect audiences opinions towards a band, and other artists opinions of one another. My Chemical Romance wrote the song ‘Vampire Money’ specifically to target the band Muse when their song ‘Supermassive Black Hole’ was used in the commercially successful franchise Twilight. Believing that Muse were ‘sell outs’, this attack from one band to another created a ripple through the music industry that wasn’t often seen in the Rock music industry. Another example, came from Trent Reznor the front man of Nine Inch Nails, when Reznor became the ambassador for Beats Music, despite years of voicing his intense hatred

I am a listener of popular music. Personally, I think that the popular music nowadays is quite different from what it used to be, including both the way of distributing music and the content of music. Actually, after doing research online I found that the popular music is getting worse. In 2012, a group of scientists did a research on nearly half a million songs to examine the changes in music between 1955 and 2010 (Matson, 2012). They found out none of the changes on music necessarily good based on the examination of timbre (sound color, texture, tone quality), pitch (the harmonic content of the piece) and loudness of pop songs (Matson, 2012). Researchers found that the timbral variety is steadily declining after 1960, which implies that songs are becoming more and more homogenous (Matson, 2012). Artists tend to use less instruments and recording techniques while recording. The movement of chords becomes less adventurous as well. Some musicians just follow the path produced by predecessors without creating new things (Matson, 2012). The interesting change is that the loudness of popular music is increasing by one decibel every eight years because

A patient in acute care has culturally specific music because the family believes it will help the patient. The patient is not cognitively aware and there are other patients in the room. This ethical dilemma questions whether or not the rehab assistant should let the family continue playing the music or to stop since the patient is not cognitively aware and there are other patients in the same room. By asking the family to stop playing the music, conflict may occur as the RA is disrupting their culture healing beliefs. Whereas if they continue to play the music, patients in the same room could become agitated which can create problems between other patients and the family. As the duty of a culturally competent RA, we will try to accommodate the patients needs where everyone is happy with the outcome while maintaining each patient’s autonomy.

Advertising agent Kevin Burns explains, “if you are a national advertiser and you buy teens, you are going to buy MTV” (“Viacom” 11). MTV appealed to its viewers by constantly televising popular singers and other role models. A music video endorses many nonmaterial items, as well as material items. Regular inter- program commercials usually promote brands of physical items. However, in music videos with the popular singers, messages, and images are promoted to the viewer. Videos increase an entertainer’s popularity, thus promoting his/her record, producer, type of music, style of dance, and physical image. This popularity increases profit industries. The artist’s record sales boom, benefiting not only the record company but also the record stores and any other person involved in the process of production. “MTV was dealing with the [record] labels, not the artists,” states R. Serge Denisoff (154).

One of the important aspects in music in advertising is the ‘music fit’ or the degree of congruity between the advertisement and song content. Marketing and music can definitely agree. This involvement refers to the amount of attention directed toward the advertisement and its content. It can be implied or directly stated, changing the way in which background music interacts with advertisement viewing or listening.

Could you image a life with hearing music? In today’s society it is impossible to go somewhere and not hear music playing in the background or as the center entertainment. Whether it be while you are shopping for food or at the dentist, it is very likely that you will hear music. In many places it is put there as a way to persuade people, to uplift them. However, the persuasive message I will be discussion is the ads that come on music apps, mostly on Spotify. To some they are simple just a music app, but if you listen closely you will hear that you are being persuaded to upgrade that music app. When a product is used in your everyday life it is easy to give in, but it helps if that persuasive message has certain qualities, such as; context, stickiness, models, and the goals from the individual can all make a difference.

This study helps the business owners to identify the influences of the tempo of background music on customers’ purchasing intention.