Even so, when the artist put their time and hard work into making songs that will catch the subscribers attention just for it be free. For instance, Jacob Carter of “The Changing Landscape of the Music Business” quotes “In November of 2014, award-winning musician Taylor Swift pulled her entire music catalog from Spotify, a popular streaming app, claiming that their business model suggests that music does not hold much worth.” This shows that Taylor Swift does not believe with the fact that her music is just out there for free and she not receiving money just for it be out there for the public. Thus, Darrius Johnson of “Selling Out Not Worth the Risk” quotes “In many situations, a record label owns the rights to an artist’s music, and if they license a song to a company or other party the artist has no control over how the song can be used.” To clarify, this information artists would not have their own opinion of doing any commercial because their music doesn’t belong to them but the record labels. This proves, that some artist has their opinion about their music they make and they just want to be free for the world to have because they took their time to create
The major drawbacks with regards to the extensive use of information technology are related to the use of privacy. Johnson asserts that even though it might be true that individuals often trade off piracy for what appears as small benefits, it is not clear how the behavior ought to be interpreted. The point of view that individuals readily provide personal information does not necessarily mean that they do not value privacy. These people might be naïve and in some cases uninformed regarding the choice that they make.
Company "privacy statements" and "End User License Agreements"(EULAs) also change the expectation of privacy in ways that may not be clear without extended reading . In the case of a merger between DoubleClick and Abacus Direct, in which DoubleClick was acquiring Abacus Direct, what was considered a legal use of data for each company individually constituted a breach of privacy if combined . As the expectation of privacy is based on public perception and understanding, continuing technological advancement and the precedents set by court rulings on cases involving privacy will alter these expectations in the
Nowadays, technology is commonplace in everyday life of many families. People read books on digital readers, they listen to music on phones, and are even able to watch their favorite TV shows on their tablets through a popular service Netflix. They download apps to help with everything-cooking, running, driving, and entertaining. Digital goods and services are becoming more and more integrated into people's lives.
For this assignment, I chose to analyze a comic about something not too many people think about- the downloading of apps for your phone or your computer. The comic, one of many in the "Dilbert" comic series, portrays a man calling tech support about his surprise over one of the company's apps stealing his information. However, instead of telling the man that they would rectify the situation, "Dogbert" gives the man an option- upgrade to the paid subscription, or have is browser history leaked- showing the dangers of allowing applications to have our information just by simply downloading it.
To summarize, both parties believe that digital marketers must inform and educate customer about the terms and conditions of the product and service, the use of the information gathered, and the way of handling the data. Correspondingly, these parties suggest that mobile marketers should take users’ right and choice into account and provide easily handled opt-in and opt-out options, guarantee the legal usage of the users’ information and secured handling. The marketers should also protect customers’ information from abuse by unauthorized parties, and be responsible to take initiative and enforce the code is implied in daily business activities.
The article, found in The Wall Street Journal, “Consumer-Privacy Companies Woo Business Companies” by Elizabeth Dwoskin, gives us a brief overlook at how more products are aiming toward the protection of consumers’ privacy. On March 2nd, Silent Circle announced the release of their Blackphone as an enterprise product. The Blackphone is an android phone announced last year that aims at giving its consumers total privacy. It accomplishes this by encrypting all data stored by voice or text message. Additionally calls and data are sent through virtual private networks not through the Internet. In doing so it grants ultimate protection for the user by insuring that no information can get hacked into because it has never been connected to the Internet. Although this product was already released last year, this year the company is pursuing businesses to use it as solely a company-use phone. With about 40% of people using their personal phones for business, major companies are put at risk of losing significant information. Silent Circle’s products are able to give ease to this possibility. Over recent years, consumers have been putting a greater emphasis on online privacy. An increasing amount of users are purchasing privacy-protecting programs designed to protect personal information stored in computers. With recent hacks to major companies, businesses are also increasing their cyber security. Experts predict that the spending on cyber security product will increase to $83.2
We also found that consumers are unlikely to value a subscription if they can get 20 free articles upfront. This is a much bigger determinant of whether and how much a customer will pay for a subscription than the possibility of getting free articles through their social network or other referral means.
“Evidon, the company that makes, Ghostery, takes some of the data it collects from Ghostery users—there are eight million of them—and sells it to advertisers” (Silverman, 297). These companies are claiming to do something for the better of the user but in reality, these companies have hidden motives and are tracking users under the premise of helping users increase their control over their privacy. Ultimately these types of companies are further reducing user privacy security and are the ones to blame at large for both the endangerment of users’ privacy and the diminishing control users have over their privacy.
The United States’ Supreme Court’s prohibition on warrantless digital searches has raised a heightened expectation of privacy on mobile devices recently and also raises the importance of the Fourth Amendment regarding illegal searches and seizures (Balitis, 2014; Feld & Ross, 2014). The Federal Trade Commission (FTC) has been forced to review their rules, as their fair information practices of notice, consent, access, security, etc. are not being followed by marketers (Milne, 2000). For example, in a survey of 365 organizations belonging to the Direct Marketing Association (DMA), Milne and Boza found that only 38% of marketers notify a consumer about the use of personal information, and only 26% of marketers ask a consumer for permission to use this information (Milne, 2000). Often in today’s world, a person subscribes to email messages or texts unconsciously and unknowingly through social media, at events, in stores, or through sweepstakes. That being the case, when one is not aware of what he is signing up for or opting in to or not aware this his information is being used, commonly seen in regards to geo-fencing, privacy concerns automatically
Here, the users are provided with a totally free version of the entry level model of the software or a game which is then used to create a large user base in a less time span because free users will refer to other free users and they would eventually turn out to be paying users as this large free base would now be monetized by upselling them on premium software services or features.
In today’s society, people are losing sight of how important privacy truly is. We, as Americans, may seem concerned about our privacy, but this “concern” does not stop us from acquiring the latest and greatest technology. Designers are building technology with no consideration of the security and privacy of their consumers. People are purchasing these new iPhones with fingerprint recognition and downloading different apps everyday with the thought of privacy and security in the back of their minds. Cell phones are becoming so advanced that consumers are able to complete multiple tasks ranging from turning their lights off at home to checking their blood pressure. The biggest question that people may have is, “who has access to this data?” Manufactures of the latest technology should increase their security of the technology in phones because it is easy for a hacker to get that information.
The Freemium business model is based on a famous concept of micro-economics: the theory of the economy of scale; the lower the price is, the higher the production and the cost advantages will be. In other words, With the Freemium model, we increase the offer of the service by lowering its price to make it free. Thus, we maximize the demand for the good that will be an additional service feature (the Premium subscription). According to the author David E. O’Connor (2004)," A decrease in the price of a complementary good will cause an increase in demand for the related good and vice versa”. Therefore, the user can test the offer and assess if the asking price for the Premium service for example, is in agreement with the utility that will take back.
The impending fear brought upon average internet users whom want to protect their information can be evidenced by this article featuring privacy concerns in regards to social media requesting access to applications such as the microphone and camera.