Music Breakdown Summary

Ultimately, technology is linked to the long tail theory. While this is a heavily debated topic of whether the long tail is in fact truly favored or not, one thing is for certain; the long tail definitely exists. Online sharing and purchasing has become a whole new economic model for the media. The long tail theory allows for not only the hits, but rather all music, to be used, followed and appreciated through digital media. An article by Chris Anderson states that people are willing to go deep, well past the long list of popular titles available at such record stores. He adds, the more they find the more they like (comp. 360). These online sources are allowing people to discover that their interest in music may not be as mainstream as they once thought. This theory demonstrates that popular culture is not all about the hits. Alternatively, it is about the long tail. It is the want and need for everything else. Anderson reiterates, “As fast as Rhapsody adds tracks to its library, those songs find an audience, even if it’s just a few people a month, somewhere in the country” (comp. 361). Kevin Laws, a former music industry consultant quotes, “The biggest money is in the smallest sales” (comp 362). These are just a few brief examples of how the long tail theory is upheld.

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

I believed the basic aim of these websites were to digitally respond reasonable to the technological changes of how music was conveyed to drive sales In a positive manner but musician ended up getting a small fraction of the income receive from streaming videos and audio songs as royalties. I can personally testify to this with my personal attitude towards many popular songs I downloaded for free online that I heard for the first time on radio. In his article published in the New York Times on January 2013, Ben Sisario commented on how online streaming has hurt the industry and partially reduced sales. According to him, Many consumers has greatly welcomed this system citing them as a smart way to save money since streaming saves them more money than buying the physical album. This will virtually hurt the artist survival unless they are engaged in an important side business for survival. ( Hartwig Masuch, chief executive officer of BMG rights

|Innovating ideas on downloaded music’s popularity with consumers |Extremely fast demand for new games |

The purpose of this memo is to better understand how the cloud has changed the music industry for both artists and users. This is an evaluation of 5 of the most popular cloud-based music streaming applications. These applications allow people to have access to more music than ever before, wherever they are. Each app has different features that may make them appealing to different people, so it is important to evaluate them to see strengths and weaknesses.

Music streaming is the primary way that millions listen to their favorite musical artist today. Streaming music is a multi million dollar business for the leading companies. Music fans realize that Tidal is a company that is owned by Jay-Z. This is a music subscription service that is getting a lot of attention too. Tidal seemed lost at sea, until Desiree Perez turned the tide for the music service. Jay-Z with the help of Desiree Perez has turned the streaming service into a top contender in the industry.

Figure 3 Flow chart showing the change in the way music is distributed with the entrance of new actors such as streaming services (Oestricher & Kuzma, 2009)

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

iPhone applications such as spinrilla, a powerful mixtape app, allows artists to release their music to anyone that wants to listen. This has put more importance on fame than wealth as the model promises the wealth to be accrued after an artist has made it big. This is all was started in the previous era but was way too rugged and messy for it to stick. Now, quick access to music is hitting its stride and streaming services are quickly becoming the go-to in terms of music consumption.

“Wall of Sound” by Nikil Saval argues that the iPod and music streaming changed the way society responds to music. Saval’s deterrence comes from the belief that the addition of music streaming causes isolation between audiences. However, this is not the case at all around the world music continues to bring audiences together and organize movements. The idea that streaming music promotes isolation between audiences is absurd.

Although online video and music streaming services lured viewers and listeners astray, there has been a resurgence of radio and audio media. This occurrence can be credited to a variety of factors. First, radio and podcasts can be cheaper and easier productions than film or

The third element of Apple Music's system is the Connect network, which provided artists' homepages, where they can directly release content to their fans. Apple is currently scoring major exclusives already, with artists from Keith Richards to Dr. Dre, employing Connect to premier novel music — aiming and striking at a major chief selling point of Tidal, which is owned by Jay Z. Apple even assisted with making some of Drake's music videos, along with both Eminem and Pharrell. Meanwhile, Drake, has allegedly struck an exclusive deal to premier newly released music with Apple for the price of as much as $20 million. Glass states, "They are extending themselves aggressively to managers, record companies, and A&R people, as they want to

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio

In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry coupled with new computer technology have made it much easier for people without a lot of money to compose, produce, and distribute their creation. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry. Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in a way they couldn’t before, and on

The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.