Rhetorical Analysis
In the excerpt “Why the Fries Taste So Good” by Eric Schlosser, Schlosser deeply examines the process of one individual farmer and his process, not to mention takes it as far as going to the International Fragrance and Flavor facilities to see what truly does make the fries taste so good. He does a good job of hitting each individual appeal as a writer in order for us as readers to accept the information he’s handing out. Even in Ian Brailsford’s review of Schlosser’s excerpt, he finds little if any opposition whatsoever. At one point he even says, “By focusing on Ray Kroc’s empire McDonald’s – America’s biggest employer and real estate owner – Schlosser is covering well-travelled academic terrain” (Brailsford 118.)
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Then he moves onto the second step where he shares the competition factor of the industry and how improbable it is today to be a successful potato farmer unless you’re one of the big time producers and that typical farmers today are going through such hardships just to stay alive and produce (Schlosser 2.) Then, he examines the third and final tier of the information and that’s wrapping it all up into why the french fries really do taste so good. And he does that by establishing himself as a credible, firsthand source of information by placing himself in the facilities of the IFF and seeing up close and personal what the lab professors do to the product to make it the way it is. He even provides a physical description of how to get to one of the plants and what it looks like almost to reinforce the fact that he was there and received all of this information up close and personal (Schlosser 3.)
Schlosser really examined the depths of the french fry industry to a T and provided readers with just about all the information they wanted, if not more. He did it in a variety of ways, by intertwining the logical ingredient components and financial state of what it takes to be a financial farmer, as well as the pathetic appeal of introducing readers to a rags to riches story of a poor farm boy making it big by holding onto a small dream
Then instead of slaughtering one cow at a time and grinding that meat into a couple hundred burgers. Slaughterhouses slaughter thousands of cattle and grind all the meat together. Now there is no variation of taste in the meat. Finish the meat off with an acid bath to kill any E. Coli O157: H7, and pray that one of those 1000 cows didn’t have “Mad Cow Disease” (No Known way to kill prions). This power permeates all matters of Fast Food. Fries, soda, buns, equipment, employees, and most influentially: Marketing.
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric Schlosser’s book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers of many food products and industries. Throughout the film, viewers and everyday consumers of these various products, visualize what takes place behind the scenes in food factories, contrary to what they may see through forms of advertisement. The documentary generates an image of an “Agrarian America” in a naturalistic way to convey the message of what food production truly consists of. The film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food production to its audience in multiple ways. Food Inc. provides not only a visual effect on the audience's emotion to portray its message, but uses a variety of commentary scenes from several experts and members within the food industry.
All of the options on the menu may seem appetizing to customers, but the secret behind the fast food makes customers rethink their decisions. French fries may seem to solely be hand cut slices of potatoes fried in vegetable oil in a deep fryer, but that is not all that goes into McDonalds French fries. The company adds “artificial flavors” to the oil, but is not specific on what the flavoring itself is. Schlosser and Wilson discover that McDonalds adds beef juice flavoring from the hamburgers to the batch of fries to add a distinguishing factor to their fries, despite advertising them as “vegetarian friendly”. They also use cruel methods to make their infamous chicken nuggets. McDonalds pays butchering farms to kill their chickens with inhumane tactics. Chickens are hung by their feet in chains and then dunk them into a water-filled charged with electricity. Some chickens are not knocked unconscious from this cruel tactic due to moving too much and feel the pain from the next slaughter step, rotating blades. Every chicken is hung upside down, shocked, sliced into pieces, and then boiled in bloody liquid just so that customers can have chicken nuggets that are not even all chicken. They are made with the random pieces of cut up chicken, a sticky glue-like paste, and more “artificial flavors” of beef flavoring. This addition of beef flavoring to the
The very strong point of this article is that Malcolm Gladwell not only uses French fries in his argument, but beef as well, to prove that it is not only the FDA holding back a nutrition movement. Gladwell uses evidence found by Auburn University. The Auburn Team created what they called the AU Lean beef. This was a beef patty that was ¾ water, 20% protein, 5% fat and, ¼ seaweed. They did a blind taste test comparison of AU Lean burgers and traditional McDonald’s burgers. The AU Lean burgers won overall. AU Lean also won in a test of 100 families trying AU Lean, market beef, and 5% fat beef. What this showed was that people can be fooled into thinking they’re eating a lot of fat when they really aren’t. Shortly after, McDonald’s came out with the McLean Deluxe, using AU Lean beef. It was sold as the healthy choice, therefore people were informed it was healthy and it went off the market. This was great evidence Gladwell used that proved Americans think healthier food won’t taste as well.
For example, in the book, it says, “Do what I tell you, even if it is illegal… Don’t get caught.” That quote just goes to prove that those plants have more behind closed doors than we think. People expect the yummy, fast food to be all glamour and greatness, but they don’t take the time to do their research and consider all that plays into it. In the book, Schlosser uses good rhetorical devices, such as repetition, figurative language, and pathos, to get his point across. Long story short, the fast food industry isn’t all it is out to be. The process is a filthy process we’re willingly putting in our mouths, after considering all that happens at those slaughter houses. After reading, I’d watch what I put in my body, wouldn’t
McDonald’s doesn’t just triumph in the food compartment either. Comparing several different aspects of each restaurant has proven that McDonald’s is more financially secure, widely recognizable, and capable of creating scrumptious food all the same. They donate constantly, and are able to liberate and promote millions with their continuously forming houses. McDonald’s is still on an accelerating uprise, with colleges to be employed there being distributed among the world, and more locations appearing everyday. All of these aspects totaled up pronounce that McDonald’s is much more accomplished as a company, and could outscore Culver’s any day of the
American agriculture can produce more food on less land and at cheaper cost than any other nation. Did anyone ever wonder why or how? The documentary Food Inc., produced by Robert Kenner, is designed to put the spotlight on the unsafe preparation of food products, the inhuman treatment of animals being used, and the unethical treatment of workers in corporate farming. Robert Kenner uses multiple rhetorical analysis to get his aspect across to his viewers. Throughout the movie, there are several claims to appeal of ethos, pathos, and logos in order to uncover the true secrets of the American food during its journey to the table.
Schlosser's essay is just over 750 words in length, which is amazingly short when one pauses to consider the amount of information covered in it. The article attempts to disseminate "widespread public awareness" (Schlosser 2006) about the ills of the United States food system for what approximates to about the past 50 years, culminating in legislature that, at the time of writing, was attempting to "prevent states from having food safety"¦ requirements stricter than those of the federal government" (Schlosser 2006). And though the author manages one sentence with statistical data to back up his assertions regarding the nefariousness of this proposed legislation, he depends on far too many broad
1. Eric Schlosser chose the topic of fast food industry because he became quite inspired after reading an article about illegal immigrants in a strawberry field and how they a suffered in the process. The article was based on an investigation that was placed on the fields while they worked. It was also based on the immense impact that this industry had on society. Schlosser wanted to as said in his book “shed light” to the world on how successful hard working industry works. Also the way American industries portray and work in the diligent industry throughout the years . Since the fast food restaurants are known as one of the most active businesses which makes them a perfect example of what he was trying to convey.
The first section of this book traces a meal at McDonalds back to its basic ingredient-corn. From the corn that feeds the chickens to the xanthan gum in the milkshake to the sweetener in the ketchup and oil in which the fries are cooked, McDonalds is mostly corn. Since Fast Food Nation and the other exposes, I don’t think there’s anyone who cares who doesn’t know how gross fast food is, and Pollan admirably stays away from the yuckiest. Instead, he goes to accusing Americans who eat food of having become like koalas, capable of absorbing
Eric Schlosser uses ethos to further his claim that multinational corporations are only after the revenues as family farms convert to corporate farms and that these corporations are selfish. He composes his credibility by visiting Idaho and the International Flavors & Fragrance also known as IFF where he extensively researched about french fries and how they acquire their notorious flavor as well as the flavor industry. Schlosser states that processed foods were manufactured considerably during the mid-nineteenth century and since the freezing and dehydrating procedure destroyed most of the flavor, flavor additives were required. Perfume companies took the mantle of formulating the flavoring since they had years of experience with aromas and
Schlosser exposes the fast food industry’s behind the scenes operations through the use of imagery. Schlosser illustrates the horrors of the fast food industry’s practices throughout
Overall, the book has more strengths than it does weaknesses. Given the popularity of fast food by Americans and people across the world, this was information that needed to be spread to consumers everywhere. Schlosser does an incredible job of presenting the fast food industry from the grass roots up. But all of the problems that Schlosser identifies essentially bring up more questions than he can possibly answer in his book. The book proposes solutions to the evils of the industry but he doesn't really elaborate on the issues to make them understandable.
Schlosser also focuses about how the fast food chains market their products. "A survey of American schoolchildren found that 96 percent could identify Ronald McDonald. The only fictional character with a higher degree of recognition was Santa Claus. The impact of McDonald 's on the way we live today is hard to overstate. The Golden Arches are now more widely recognized than the Christian Cross" (P.4). By this quote you can see who fast food chains marketed towards. They did this because if children went they also
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new